Even though we’re coming from different backgrounds, we had the same views on the evolution of the market and how consumers and users were evolving. The new media world is rapidly changing, and we wanted to embrace to that situation to actually take the most of it. We think that interactive production is part of the collaborative economy. These slides were presented at the 2014 Idocs Symposium in Bristol, UK.

2. WE’RE GOING FROM A
SOCIAL MEDIA DRIVEN ERA
TO THE
COLLABORATIVE ECONOMY
ERA

3. 1ST PHASE: BRAND
EXPERIENCE ERA
ONE WAY, ONE
TIME, ONE PLACE,
ONE DEVICE
1

4. 2ND PHASE:
USER EXPERIENCE
ERA ATAWAD (ANY
TIME, ANY WHERE,
ANY DEVICE)
2

5. 3RD PHASE:
COLLABORATIVE
ECONOMY ERA
ATAWAD+ANYONE
3

6. THAT LEADS TO THE
COLLABORATIVE
ECONOMY

7. COLLABORATION
MAKES YOUR
IDEAS BETTER
1

8. IDEAS ARE
MEANT TO BE
HACKED
2

9. COLLABORATIVE
DOESN’T MEAN
(NECESSARILY)
FREE
3

10. COMMUNITIES
ARE NOT OWNED
4

11. CRAFTMANSHIP
REQUIRES TOOLS,
RESSOURCES &
METHODS
5

12. A QUEST FOR
SOCIAL IMPACT
6

13. INTERACTIVE
STORYTELLING IS R&D
(THUS FAILURE IS COOL)