2. Introduction
For me, music promo as a coursework
seemed a very daunting prospect due to
the amount of technology that I felt were to
be used, however once I had got to grips
with the general tools of each software type
it became easier than expected. It also
allowed me to become much more
favourable to the idea of presenting
through technology i.e. blogs as they are
also more interactive and interesting for an
audience to look at.

3. Technology used for the
production of my music promo;
Video Camera
• The video camera we used allowed an easy transfer from the camera to the iMacs we
were using as it only required a firewire cable to transfer the footage. The cameras
were fairly easy to use. The only problem I came across when using them is if I
wanted to hold the camera freehand as the weight made it difficult to keep the camera
steady, the use of a tripod and dolly however allowed me to overcome this problem.
However, in some shots I was able to use the camera freehand which enabled me to
meet the conventions of different camera shots where a tripod would not allow me to
do many different shots.
Tripod
• A tripod allowed me to film my shots very steadily which allowed me to
meet the conventions of music promos as the steady use of camera
meant that I could get close and clear shots of the artist which allows
me to promote the artist clearly as the audience would be able to see
the artists look. The use of steady shots also meant that my music
promo looked a lot more professional.
Camera dolly
• I used this form of technology to allow me to meet the conventions of
a music video such as different camera movements such as tracking
and panning.

4. Technology used for the editing
of my products;
Final Cut Pro
•The editing software I used for my music promo was Final Cut Pro. Initially, I
wished to use my own software on my laptop of iMovie, another Apple compatible
software for video editing, however I did not have a cable that would allow me to
transfer the footage from the camera to the laptop as Final Cut Pro would allow
me to do so. Final Cut Pro was perfect to use for the music promo as it is has the
right balance of complexity but ease to use. There were simple tools such as
effects and transitions but also more complex tools such as speed of clips.
Serif Page Plus x2
•I used serif when creating my digi-pak. The software at first was very difficult
to get used to especially when being so used to editing programmes such as
paint and Word. However, when I began using it, it was very clear how
important it was to use more complex programmes such as this. It also allows
the product to maintain the professional clean cut feel. The software also
allowed me to export the products created as an image to upload onto the
Blogger website we were using.
Picnik
•Picnik is an online software that allows easy picture editing. Initially I used
software such as PhotoShop however the computer I was using in class did
not have this software, I therefore search online to find this software, if
anything I think this may have benefitted me as it is a lot less complex than a
software such as PhotoShop and would therefore cut time and it also allowed
me to download the edited pictures with ease.

5. Technology used to enable
feedback throughout construction;
Paint
• Paint allowed me to print screen images such as
RMA’s online and emails that I had sent out to gain
permission to use the song and also to gain
permission to use the actors.
Blogger
• I used Blogger to upload all of my work onto. This has been incredibly
important for my Media Coursework as it has allowed me to gain
continuous feedback. It also helped me overcome problems with
audience feedback as there have been times where I have not being
able to perform interactive responses from people through filming for
example, so this had to be done through feedback being left on my
blog.
Facebook
• I also used Facebook as a form of software to enable
feedback. This again was used to enable feedback to
my convenience to allow me to get feedback before my
deadlines.