Georgia Halston, founder of Halston Marketing was invited to the CMA Summit on the Future of B2B Content Marketing to discuss the topic of collaborative content marketing.

2. Collaborative Storytelling
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A B2B Content Marketing Marvel

3. A Paradigm Shift
1.
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4. A Paradigm Shift
The Classic Relationship
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Producer → Consumer

5. A Paradigm Shift
A Shift in Paradigms
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Producer → Influencers → Consumer

6. A Paradigm Shift
A Shift in Paradigms
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Influencers
Consumer
Producer

7. A Paradigm Shift
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8. Target Audiences
1.
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9. Target Audiences
Target Industries
Business Plan/Timeline
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Y1/Q1 Y1/Q2 Y1/Q3 Y1/Q4 Y2/Q1 Y2/Q2 Y2/Q3 Y2/Q4

10. Target Audiences
Annual Strategy
Research the seasonality within Your Target Industries
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11. Content Collaboration
1.
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12. Content Collaboration
B2B Content Collaboration
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Why?
Bolster authority within a sector
A deeper connection with existing customers
Shows potential clients, and everyone else in the industry, that they really trust and care about what
their clients have to say
How?
Deeply collaborative reports
Thought pieces
White papers
Onsite Content
PR
Testimonials

13. Content Collaboration
Onsite Content
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14. Content Collaboration
Testimonial Content
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15. Content Collaboration
PR
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16. Thank You
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