Maud is a company that acts in the field of design thinking methodology, digital transformation support and innovation as a service.

1. 1
Maud Design
Business proposition

2. 2
Here’s the brutal truth: It
doesn’t matter how much
your organization spends
on solution …
For $1 invested in thinking you will get
minimum $5 as return by cost savings,
time to market, “systems learning”
architecting, orchestration, etc.
Maud Design
Seeing is believing

3. 3
It all comes down
to people.
Innovation is not treated systematically and
sustainable. People fear the change. Fear generates
frustration and frustration generates exclusion.
Maud Design
More then 70% of the IT projects fail or do not
cover all the agreed functionalities.
On average real costs of the IT projects
exceed with more than 70%.
17% of the projects go so bad that they
threaten the existence of the company.
Why so many IT
projects fail?

4. 4
Source: 4PM
70% of all
projects fail
Statistics on IT projects
Innovation is anything but business as usual.
Source: Harvard
Business Review
30% average budget
overrun
Source: McKinsey &
Company
17% of the failures threaten
the company
Source: IT Cortex
57% fail due to
communication
Source: Gartner
50% exceed
budgets with more
than 200%
Source: Gallup
2.5 % complete
successfully

5. 5
Lack of understanding
Fear generated by change
Need for personal development
- People can see the future only when it happens
- They often cannot understand and naturally accept the
management decisions.
- Frustration creates exclusion. (Clayton Christensen)
- Any innovation initiative change people lives.
- People are not willing to leave the comfort zone.
- People are concerned by their personal development as
long as new approaches are rare and insignificant (HBR)
- People need new and actual learning classes.
Employee inhibitors
Burnout
Resign
Failure
Frustration
Anxiety
Disengagement
People get
They often
The poject ends up in

6. 6
A New
Perspective
Toward the
Future
We help companies imagine
& conceptualize better
products & services.
Maud Design

7. 7
Our Role
We create tools for understanding and testing the future.
Align the team
Including all the involved
parties in the solution
process.
Understand the
threats
Seeing your business
challenge from different
angles.
Reduce the
risk
Understanding the impact by
testing solutions before
implementation.
Uncover new
possibilities
Focusing on the customer to
uncover creative insights and
innovative solutions

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Use design thinking to
discover the problem.
A creative approach to discover and experiment in order to uncover creative insights and innovative
solutions. When innovating we encounter specific type of situations where analytical approaches
are not efficient and where design thinking is more effective.
It allow us to to rationally capture all
points of view, process them and
analysis. As a consequences the team
can correctly name the problem.
We use naming,
framing & mapping to
setup the problem.
The role of the listener is to help the speaker draw up a solution themselves. Therefore, when listening to a fellow colleague or subordinate, refrain from suggesting solutions.
1
2 3 It allows us to test value propositions
before building solutions and user
interface design to make sure it’s really
usable.
We use design of
business to build
prototypes.

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Core Services
Innovation is anything but business as usual.
Learning Mapping Prototyping
We teach employees tools
and methods in order to
prepare them to tackle the
business challenge.
We build logical visual
artifacts that help you get
an overview & better
understand the business
challenge.
We assemble the rough
components that allow us
to test potential solutions
for the business challenge.

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Our approach and deliverables
Innovation is anything but business as usual.
We teach employees the
innovation methods. It
allows us to align teams,
eliminate fears and build
purpose.
Awareness
1 5 - 2 5 H O U R S
We refine and elaborate
the solution based on
the entire persona and
experts groups. This is
innovation in action.
Evolutionary
prototype
2 0 0 H O U R S
We test the prototype
against all the
stakeholders and
adjust. It is about
understanding and
managing impact.
Test and correct
8 0 - 1 2 0 H O U R S
We create the initial
visual representation of
the solution that allow us
to spot problems early
on and adjust.
Trigger prototype
4 0 H O U R S
We capture the different
views on the problem. We
map processes, rules and
decisions to understand
the big picture.
Naming, framing
& mapping
4 0 - 8 0 H O U R S

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Employee awareness
The deliverables
- Learning class support materials
- Participants scoring
Key activities
We deliver short term classes on design thinking, creativity &
prototyping for software projects.
Is allow us to engage people in understanding the existent problems and create a culture of
innovation within the organization.

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Naming, framing and mapping
The deliverables
- Initial analysis document
- Process mapping document
Key activities
- We held iterative meetings for collecting each voice.
- We name and frame the problem (including pros & cons
analysis) and analyze the persona.
- We create mapping for processes, rules and decisions.
Is allow us to rationally capture all points of view about the persona, process them and make pros and cons
analysis. As a consequences the team can correctly name the problem.

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Day 1 -
Map
Involve all the
stakeholders to map
out the situation
Sketch out a solution
individually to avoid
group think
Decide on a shared
solution out of all the
sketches
Build up a fast
prototype to test the
assumptions
Sprint prototype
Design sprints is a method pioneer by Google Ventures. It is about building a fast low
fidelity prototype that can give insights.
Day 2 -
Sketch
Day 3 -
Decide
Day 4 -
Prototype
Day 5 -
Test
Test the prototype with
users and decide the
next steps
Deliverables
- Trigger prototype
- User interfaces and connections
- Analysis document
Key activities
- We involve the whole team to tackle the most important
issue.
- We create a trigger prototype that leap frogs

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What are the
signals to
discover the
problem?
Evolutionary prototype
It is the product of the engagement phase of the methodological framework: a refined and elaborated representation of the
solution based on the entire persona and experts groups.
The deliverables
- Final & complex clickable and functional prototype
- Final project documentation (maps and analysis)
Key activities
- In the engagement phase we collaborate on building
the prototype
- In the acceptance phase we create a collaborative
process to test and correct the work

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We propose a methodology for testing the prototype of the solution to all stakeholders and propose and execute the
corrections.
Test and correct
Deliverables
- User accepting test documentation
- Impact analysis documentation
Key activities
- We create the persona accepting test, the user interaction
test and simulation accepting test
- We analyze impact by testing the solution with the “market”.
We provide financial and human analysis

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The digital platform for
connecting entrepreneurs
with investors.
We imagined and executed the initial
visual representation and processes of
a complex matchmaking platform.
Entrepreneurs and investors (as
persona) could test the impact and
usability and the founders could
evaluate the impact.
Ve n t a c y. c o m
The mobile based
solution for home
appliance services.
We helped conceptualize a
humanized mobile-based
platform for creating the best
collaborative framework. We
were able to evaluate the
impact of the solution on the
market, 9 months in advance.
C l a i m 2 . m e
The supply chain solution
involving the order,
reception, invoice and
payment.
Our prototype created the context for
evaluating the financial impact of the
proposed functionalities as well as the
usability of the user journeys. We
tested the solution against all
stakeholders (suppliers, employees,
customers, partners, management)
Su pp ly cha in fo r re ta il
Case Studies

17. 17
“The best way to predict the future is to
create it.”
— Abraham Lincoln
INSPIRATIONAL QUOTE

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Mission
To help innovators, entrepreneurs and organizations to design, view,
touch and test the solutions they have (only) in their minds.
Vision
To connect human expectations to the future achievements.
Our Mission
and Vision

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Let’s talk about
the future
We help companies imagine & conceptualize
better products & services
george@mauddesign.eu