David Litt Foreclosure Specialist - Your Partner in Real Estate Success
Social Media Marketing Summit For Real Estate - Marketing Trends by Erika Lang
1. Inaugural
Social Media Marketing Summit
for Real Estate
Marketing Trends You Need To Know
Erika Lang soc i a l m e d i a
November 30, 2009 Toronto
s u m m i t
9. Mobile
A new survey finds that 72% of Canadian
households now have access to a wireless phone,
up from 64% in 2006.
Source: Harris/Decima survey Commissioned by the Canadian Wireless Telecommunications Association (CWTA)”
10. Smartphone and Iphone subscribers
% of total subscribers
In 2009 ad spending grew by 48% = $6 Million
11. Social Media
• 4th most popular on line activity
• 67% are using it
• 10% of all time spent on the internet
Source – Nielsen, March 2009
12. To put it in
perspective
New York Times:
2 million papers;
650,000 visitors a day on site
Facebook:
6.5 million visitors a day and
growing at 100%
Twitter:
300,000 users a day and
growing at 1,300% year over
year
Worldwide ad spending is
expected to reach $2.2 Billion in
2010
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13. What is it really?
Social Media is Communicating with our
peers about things that matter to us.
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