Presentation by Sandy Ward from Homezilla, at the Feb 1, 2010 Real Estate Technology Toronto (RETechTO) Meetup. To join us, please see: http://meetup.com/RETechTO

1. The Neighbourhood Experts
Sandy Ward
sandy@homezilla.com
647.898.8216
HomeZilla: the monster of home data

2. HomeZilla is a website providing
Canadian home buyers and real estate
agents with a one-stop shop to find
neighbourhood information.

3. Sandy Ward - CEO & Founder
• former Yahoo! (Sr. Engineering Manager)
• served on Yahoo! Canada's Sr. Management team
• company grew from 12 to 120
• managed six of Yahoo!‘s front pages
 Canada, Quebec, Telemundo, Mexico, Argentina, Brazil
• worked in Silicon Valley with start-ups HotLinks &
AudioBasket and large companies like Cisco

5. Confidential Feb 2010

6. Selling HomeZilla Analytics Data
 Buyers: real estate companies, mortgage brokers, etc
 First sale to Invis, Canada’s largest mortgage broker
Other future revenue streams
 Large Housing Related Advertisers
 Banks, Real Estate Companies, Mortgage Insurance, etc
 Hyper-Local Advertisers
 Nationally Present Chains (ex: Tim Horton’s, Subway)
 Real Estate Agents (ex: neighbourhood targeting)

7. HomeZilla Hoody
HomeZilla Analytics

8. HomeZilla Hoody
Think about:
• What do visitors want on my website?
• How can I keep visitors on the website longer?

11. HomeZilla Analytics
Think about:
• How Analytics helps an individual consumer
• How Analytics helps identify trends faster
• How it can help in planning & development

12. Imagine these Analytics with
1000 or 100,000 searches…

13. House 1 Profile House 2 Profile House 3 Profile
(downtown) (outskirts of city) (country)
< 1KM from a park < 1KM from a park < 1KM from a park
< 1KM from a pub < 1KM from a pub < 1KM from a pub
Searches Searches Searches
elementary schools elementary schools elementary schools
fitness centres grocery store restaurants
ttc coffee shops

14. HomeZilla provides ‘hidden’ trends to agents.
Home buyers purchase based on area.
Areas are defined by geo-data.
Agents can find ‘unknown’ similar areas

15. HomeZilla helps to make research easier!
Currently, offering access to geo-data.
In the future, offer access to geo-trend data.
We are in the early days of Geo-data driving
tradition businesses.

16. Thanks for your time!
Any Questions?
Sandy Ward, CEO & Founder
sandy@homezilla.com
647.898.8216