Social media and online forums are key ways to research new condo developments. Following industry influencers and developers on platforms like Twitter, Facebook, and forums allows information about new projects to flow to you. Participating in online conversations extracts useful information that 78% of people trust more than advertisements. Monitoring multiple sources like this keeps you informed everywhere about new condo opportunities.

1. Search and research for new condos
A lesson in... Searching!
-- it's all about the feeds --

2. Google, d'uh!

3. bing?

4. BuzzBuzzHome!
[shameless plug]

5. How the heck do you
search?!
• Social media is a key driver of information searching.
• No longer are you going out finding information.. Let the
information flow to you!
• Social media is people having conversations with people...
Online.... But, you must learn to monitor it and extract useful
information.

6. Power to the people
• Only 14 per cent of people
trust advertisements; 78 per
cent of people trust the
recommendations of other
consumers.

7. Power to the people
• How are you getting
information for your clients
on new condos, town homes
and houses?

8. The Key:
Be everywhere, all the time

9. Twitter
• It is all about the feeds!

10. Twitter
• Create multiple lists of important and influential people.
• Use Hootsuite, or a likeminded application
• It is the only way to fully grasp what is actually happening!

11. Facebook
• Facebook is full of useful
information for anyone
searching new construction.
• Set up a Facebook Page to
build your brand, and help
follow the industry.

12. Facebook
• View everyone that your
brand is following as one
feed, opposed to it
interacting with your
personal feed.

13. Forums

14. Picture Sharing

15. Picture Sharing

16. Blogs

17. Nothing beats old
fashioned snooping!

18. The Tim Horton's Story
• Purchaser randomly found a condo, and purchased without
any diligence.
• They then found BuzzBuzzHome, searched a bunch of
projects and the forums.
• Realized they might have made a mistake.
• Found a better place for their investment, recinded on the
original purchase...
• Showed up at BBH with an industrial style Tim Hortons Coffee
maker, coffee for a month, mugs...etc...

19. fini
• You can spend your whole time online being a
lurked-loo.
• But, to get the best results, you must
participate and engage!