Advised Best Buy on a global pricing strategy. While identifying prior to that the key pricing decisions the company has made in recent years.
Showrooming is the consumer practice of visiting a brick-and-mortar store to view a product—then purchasing the product online. While many individuals still prefer buying merchandise they can see and touch, just as many will make their purchase decisions based on lower prices through online retailers. Local stores essentially become showrooms for online shoppers.
Recommendations on how Best Buy could go forward and grow its business profitably were suggested as part of the project's final presentation.
14. BEST BUY
15min
Sumit Kumar
Customer since: 10 years
$110
best
buy
Wifi Radio
Last purchase: 1 year ago
Purchase: 10x batteries
Value: $1.99
Last visit: 2 days ago
Time browsing: 45 minutes
$1,140
total
Snapchat offer
bba
Best Buy Assistance
5.1 price driven tactics
15. BEST BUY
15min
Sumit Kumar
Customer since: 10 years
$110
best
buy
Wifi Radio
Last purchase: 1 year ago
Purchase: 10x batteries
Value: $1.99
Last visit: 2 days ago
Time browsing: 45 minutes
$1,140
total
Snapchat offer
bba
Best Buy Assistance
5.1 price driven tactics
Stars rating
Best product
ever bought
History
16. BEST BUY
15min
Sumit Kumar
Customer since: 10 years
$110
best
buy
Wifi Radio
Last purchase: 1 year ago
Purchase: 10x batteries
Value: $1.99
Last visit: 2 days ago
Time browsing: 45 minutes
$1,140
total
Snapchat offer
bba
Best Buy Assistance
5.1 price driven tactics
Stars rating
Best product
ever bought
History
classic showroomer
17. BEST BUY
15min
Sumit Kumar
Customer since: 10 years
$110
best
buy
Wifi Radio
Last purchase: 1 year ago
Purchase: 10x batteries
Value: $1.99
Last visit: 2 days ago
Time browsing: 45 minutes
$1,140
total
Snapchat offer
bba
Best Buy Assistance
5.1 price driven tactics
Stars rating
Best product
ever bought
History
classic showroomer
18. 5.1 price driven tactics
BEST BUY
coupon
50%
off
In mobiles
Thanks for shopping at Best Buy
8
Snapchat 2min ago
Best Buy Coupon!
Snapchat
• Temporal coupon
• Redeemable just at
the cashier
• Uncertain discount
20. BEST BUY
7m
Mike Berry
Customer since: 2 years
$1100
best
buy
Tv 41’’
Last purchase: 2 weeks ago
Purchase: apple charger
Value: $60
Last visit: 1 week ago
Time browsing: 25 minutes
$12,140
$1100
total
Snapchat offer
bba
Best Buy Assistance
5.2 value driven tactics
21. BEST BUY
7m
Mike Berry
Customer since: 2 years
$1100
best
buy
Tv 41’’
Last purchase: 2 weeks ago
Purchase: apple charger
Value: $60
Last visit: 1 week ago
Time browsing: 25 minutes
$12,140
$1100
total
Snapchat offer
bba
Best Buy Assistance
5.2 value driven tactics
the good guy
22. BEST BUY
7m
Mike Berry
Customer since: 2 years
$1100
best
buy
Tv 41’’
Last purchase: 2 weeks ago
Purchase: apple charger
Value: $60
Last visit: 1 week ago
Time browsing: 25 minutes
$12,140
$1100
total
Snapchat offer
bba
Best Buy Assistance
5.2 value driven tactics
the good guy
23. 5.2 value driven tactics
Expert assistance
• Personal attention
• Guide
• Permanent coupon
• Discount: 100% - 0% Best Buy 2min ago
Best Buy Bundle Coupon!
24. 5.2 value driven tactics
BEST BUY
In bundle
90%
off
Your offer is now running
The discount applies only for complementary products
Accept!
BEST BUY
In bundle
90%
off
Your offer is now running
The discount applies only for complementary products
Accept!
Expert assistance
• Personal attention
• Guide
• Permanent coupon
• Discount: 100% - 0% Best Buy 2min ago
Best Buy Bundle Coupon!
25. 5.2 value driven tactics
BEST BUY
In bundle
90%
off
Your offer is now running
The discount applies only for complementary products
Accept!
BEST BUY
In bundle
90%
off
Your offer is now running
The discount applies only for complementary products
Accept!
BEST BUY
In bundle
Your offer is now running
The discount applies only for complementary products
Accept!
50%
off
Expert assistance
• Personal attention
• Guide
• Permanent coupon
• Discount: 100% - 0% Best Buy 2min ago
Best Buy Bundle Coupon!
26. 5.2 value driven tactics
BEST BUY
In bundle
90%
off
Your offer is now running
The discount applies only for complementary products
Accept!
BEST BUY
In bundle
90%
off
Your offer is now running
The discount applies only for complementary products
Accept!
BEST BUY
In bundle
Your offer is now running
The discount applies only for complementary products
Accept!
50%
off
BEST BUY
In bundle
Your offer is now running
The discount applies only for complementary products
Accept!
23%
off
Expert assistance
• Personal attention
• Guide
• Permanent coupon
• Discount: 100% - 0% Best Buy 2min ago
Best Buy Bundle Coupon!