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- 1. Staying Relevant in the new era of Cloud Services Vikas Aditya Director of Strategy and Partnerships Intel® Hybrid Cloud May 6th, 2011
- 2. By 2015… More Users More Devices More Data >1 Billion More >15 Billion >1 Zetabyte Netizen’s1 Connected Internet Traffic3 Devices2 Internet and device expansion drives new requirements for IT solutions 1. IDC “Server Workloads Forecast” 2009. 2.IDC “The Internet Reaches Late Adolescence” Dec 2009, extrapolation by Intel for 2015 2.ECG “Worldwide Device Estimates Year 2020 - Intel One Smart Network Work” forecast 3. Source: http://www.cisco.com/assets/cdc_content_elements/networking_solutions/service_provider/visual_networking_ip_traffic_chart.html extrapolated to 2015
- 3. India: Changing face of Internet Use 17.9M Internet 274M Wireless Subscribers1 300 Subscribers1 20 274.05 Subscriber Base (M) Subscriber Base (M) 250 213.81 15 7.6 200 7.25 7.41 177.87 7.42 7.42 150 149.03 10 127.04 100 10.31 9.47 8.77 7.82 5 7.21 50 0 0 Sep-09 Dec-09 Mar-10 Jun-10 Sep-10 Sep-09 Dec-09 Mar-10 Jun-10 Sep-10 Quarter ending Quarter ending Narrowband (< 256Kbps)2 Broadband (>= 256Kbps) • Digital music sales @ CAGR of 24%. Rs. 3B in 2013 • Online advertising @ CAGR of 32%. Rs 20B in 2013 India at an • Mobile gaming @ CAGR of 36%. Rs 12B in 2013 • Mobile banking > Rs.340 M by 2015 Inflection Point 1. TRAI-Jan 2011
- 4. “Cloud” to play a major role in growth $44B Global IT spending “#1 Technology on cloud Trend for 2010” (IDC estimates, 2009) Gartner $17B “Cloud computing + Services in India = $1B by 2012” Gartner, Zinnov Consulting 2008 2013 Cloud Computing is Here … But How to benefit from it?
- 5. What is Holding Back the Cloud Today? Technology Maturation Acceptance of Risk Lack of control for Security sensitive data Availability of Availability and Applications QoS guarantees Broadband speeds Interoperability and costs and lock in
- 6. What does market want? I want to utilize IT for improving productivity. I want to control costs. Pay as you go is good. I am worried about security in the cloud. I don’t have My business is I have differentiated transactional, recurring products, mar margins are revenue but gins are very declining cost of delivery low is very high Break/Fix Provider Managed Service SMB End Reseller Provider Customer
- 7. Intel® Hybrid Cloud Vision SMB End Customers Customers get cloud like flexibility with peace of mind of on-premise data Software Partners Able to deliver software on a subscription basis with no costs and w/o software rewrite Channel Partners/MSPs Remain in control of their customers while increasing their revenue and margins
- 8. Intel® Hybrid Cloud Platform Services ↘ Entire solution offered on a monthly subscription basis Break Fix Help Desk Cloud Backup ↘ Usage based pricing enabled by Intel secure activation & usage monitoring Intel® Hybrid Cloud Catalog Microsoft Tally Intuit ↘ Growing catalog of software applications from industry leaders Astaro Vembu GFI Fonality LPI … ↘ Indirect Sales model Intel® Hybrid Cloud Server Offer cloud advantage with confidence Multiple Xeon® based hardware options with Intel® VT, TXT, AMT • Generate profitable recurring revenue streams technologies • Sell multiple offerings from rich catalog • Enhance/Differentiate with your own services 8
- 10. What Users are Saying “The solution is “fantastic & slick.” Love “The solution is the reason we won our the remote access and monitoring with new customer, CA Tax Education Agency. AMT. It is very clear how our clients will Same day deployment, pay as you benefit from the Hybrid Cloud offering.” go, data in the office. No one else could do that.” Eric Johnson, co-founder Vital Networks MSP Chris Jackson, President, Rowy Networks MSP We found this solution a great fit for our target customer base and that we can provision the entire solution remotely keeping our costs of IT delivery low” Kamlesh Patil, Ockam India 10
- 11. Tally Office Appliance on Intel® Hybrid Cloud Harsha Vardhan Head Strategic Alliances. Tally Solutions 11 Intel Confidential
- 12. POWER OF SIMPLICITY • Market leader in ERP solutions in India with 92% market segment share • Strong Base of 2M+ Users • Target market of 8M+ users with Tally ERP 0.9 Gold Tally customers are looking for Complete Solution that is Simple Tally Office Appliance Managed remotely by solution provider with Intel® Hybrid Cloud Secure and keeps my data protected 12
- 13. Summary • Growth in Cloud computing is transforming business models while some concerns remain for partners and end users alike • Intel delivering hybrid cloud platform to enable channel partners to offer profitable services and generating recurring revenue • Join the Intel® Hybrid Cloud program to get early mover advantage www.intel.com/go/hybridcloud 13
- 14. Thank You
- 15. Legal Disclaimers Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. Intel does not control or audit the design or implementation of third party benchmarks or Web sites referenced in this document. Intel encourages all of its customers to visit the referenced Web sites or others where similar performance benchmarks are reported and confirm whether the referenced benchmarks are accurate and reflect performance of systems available for purchase. Relative performance is calculated by assigning a baseline value of 1.0 to one benchmark result, and then dividing the actual benchmark result for the baseline platform into each of the specific benchmark results of each of the other platforms, and assigning them a relative performance number that correlates with the performance improvements reported. SPEC, SPECint, SPECfp, SPECrate. SPECpower, SPECjAppServer, SPECjbb, SPECjvm, SPECWeb, SPECompM, SPECompL, SPEC MPI, SPECjEnterprise* are trademarks of the Standard Performance Evaluation Corporation. See http://www.spec.org for more information. TPC-C, TPC-H, TPC-E are trademarks of the Transaction Processing Council. See http://www.tpc.org for more information. Intel® Virtualization Technology requires a computer system with an enabled Intel® processor, BIOS, virtual machine monitor (VMM) and, for some uses, certain platform software enabled for it. Functionality, performance or other benefits will vary depending on hardware and software configurations and may require a BIOS update. Software applications may not be compatible with all operating systems. Please check with your application vendor. Hyper-Threading Technology requires a computer system with a processor supporting HT Technology and an HT Technology-enabled chipset, BIOS and operating system. Performance will vary depending on the specific hardware and software you use. For more information including details on which processors support HT Technology, see here Intel® Turbo Boost Technology requires a Platform with a processor with Intel Turbo Boost Technology capability. Intel Turbo Boost Technology performance varies depending on hardware, software and overall system configuration. Check with your platform manufacturer on whether your system delivers Intel Turbo Boost Technology. For more information, see http://www.intel.com/technology/turboboost No computer system can provide absolute security under all conditions. Intel® Trusted Execution Technology (Intel® TXT) requires a computer system with Intel® Virtualization Technology, an Intel TXT-enabled processor, chipset, BIOS, Authenticated Code Modules and an Intel TXT-compatible measured launched environment (MLE). Intel TXT also requires the system to contain a TPM v1.s. For more information, visit http://www.intel.com/technology/security. In addition, Intel TXT requires that the original equipment manufacturer provides TPM functionality, which requires a TPM-supported BIOS. TPM functionality must be initialized and may not be available in all countries. Intel ® AES-NI requires a computer system with an AES-NI enabled processor, as well as non-Intel software to execute the instructions in the correct sequence. AES-NI is available on Intel® Core™ i5-600 Desktop Processor Series, Intel® Core™ i7-600 Mobile Processor Series, and Intel® Core™ i5-500 Mobile Processor Series. For availability, consult your reseller or system manufacturer. For more information, see http://software.intel.com/en-us/articles/intel-advanced- encryption-standard-instructions-aes-ni/ Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor series, not across different processor sequences. See http://www.intel.com/products/processor_number for details. Intel products are not intended for use in medical, life saving, life sustaining, critical control or safety systems, or in nuclear facility applications. All dates and products specified are for planning purposes only and are subject to change without notice Copyrirht © 2011 Intel Corporation. All rights reserved. Intel, the Intel logo, Xeon and Intel Core are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. All dates and products specified are for planning purposes only and are subject to change without notice 15
Notas do Editor
- In the next 5 years, there is significant growth expected in the number of connected users, range of devices, and explosion in data. We will add a billion more people to the internet (total of 2.5B). We estimate 15 billion connected devices and visual data growth over 10 times in size increasing the data footprint across the internet to >1000Exabytes!This will create exciting new experiences. What those new experiences will mean for you as a consumer and employee is that everything you want your technology to do “just works.” The impact for leaders of the IT business and developers of those new services will be opportunities to deliver business capabilities around those “just works” experiences for users and customers.But that “Just works” experience with data and services will pose some daunting infrastructure challenges in terms of efficiency, security and resource capability that need to be addressed.
- 100 m Internet User in India.India – 4th Largest Internet Using Country in the World.
- Slide Purpose: Discuss the Trend of Cloud Computing … Address any concerns of HypeKey Messages: According to a 2009 IDC report, global IT spending on cloud is expected to grow from $17B (2008) to $44B (2013). The growth of the cloud infrastructure expected to grow at a 25%+ CAGR over the next 3 years (IDC 2009). Gartner has identified Cloud Computing as the Number 1 Technology Trend for 2010. Cloud Computing and the usage models it brings is changing the way we inside Intel IT look at our architecture: from the client technology to the data center infrastructure. As a result, we have adopted a multi-year enterprise cloud computing strategy within Intel Information Technology to build an enterprise private cloud architecture to support Intel’s business However, many IT professionals talk to consider it hype. Others are not sure what to think. Regardless, the Cloud is on the top of our minds and the confusion around it begs the question … “What, exactly is Cloud Computing?” “Is It Important?” “Is It Real?” “What Does It Mean to Me?” “ Is It Beneficial?” we will explore these questions throughout this material today. Additional optional speaking points: Cloud computing is an evolution of IT that delivers IT resources in a flexible, pay as you go model. From an end user perspective, cloud-based services need to provide the illusion of infinite resources, sense of ownership and security and dictate a pay-as-you model. Both internal (behind corporate firewall) and external (via public internet) clouds offer the potential for highly flexible computing and storage resources, provisioned on demand, at theoretically lower cost than buying, provisioning, and maintaining more fixed equivalent capacity. The core element that makes something a “cloud” is the architecture of the underlying compute, network and storage in the datacenter. Cloud architecture - cloud services & data reside in shared, dynamically scalable resource pools, often times being virtualized (e.g. Amazon EC2), and/or based on scale out applications (e.g. Google search). Some visible examples/usages of cloud computing are listed below: Rapid deployment: rather than spending days or weeks deploying an infrastructure / new service, be up and running in a matter of hours. One example is New York Times. Using Amazon EC2 and S3, the newspaper processed and published >11 million public articles in <1 day. For more info - http://open.blogs.nytimes.com/2007/11/01/self-service-prorated-super-computing-fun/Scalability: End users expect cloud services to scale based on their needs. To address this requirement, cloud service providers are deploying and provisioning a vast number of new servers and infrastructure. A notable example is Facebook. Facebook has grown to >350M users, serves up 600k photos/second, and 3.5 billion pieces of content are shared per week among users. They have scaled to 30k servers total, ramping up 20k servers in <18 months.. More info check out - http://www.datacenterknowledge.com/archives/2009/10/13/facebook-now-has-30000-servers/Efficiency: Efficiency is a key focus of cloud service providers as they need to balance power & operational, along with capex costs with the need to ramp quickly to enable new services. In fact, today power consumption alone is about 25% of the TCO costs of the internet datacenter. One example of a company driving extreme efficiencies is Microsoft. Microsoft has driven several initiatives to improve datacenter efficiencies. Microsoft has been able to scale their server utilization rates from 20 to 80 percent while not quadrupling their power consumption. Their infrastructure scales without driving massive power consumption increases. Learn more - http://www.globalfoundationservices.com/documents/MSFTTop10BusinessPracticesforESDataCentersApril09.pdf
- But there are several challenges to the ramp of cloud services and environments, both technology related and also business and IP related. Technology maturationSecurity / privacy is a major concern– once data is off premise in the cloud, it may be easier to access by criminals, spies or competitors. Today’s cloud services providers do not offer extensive guarantees or remedy in case of data breachLack of automation – to drive greater efficiencies and there is a need for more flexible, automated resource pools that scale dynamically to manage service level agreements, enable workload migration from server to server, and be more power aware to migrate workloads based on power consumption. This level of automation is still evolving. Power efficiency – IDC is projecting datacenter power and cooling costs to grow at 8X faster than spend on new servers. Even greater levels of power efficiency are needed - across servers, racks, and entire datacenters - to improve TCO and keep a lid on power costs. Acceptance of risk IP protection – relating back to security, the need to protect core intellectual property, a company’s “crown jewels”, is of paramount importance to many companies. Interoperability and lock in – for cloud to be truly realized to provide for more automation, shared and dynamic resources and federation of multiple cloud environments together in a seamless way requires interoperability and standards based hardware and software. There is a lack of standards today to address the needs for interoperability. Governance may be an issue – public clouds are the least transparent externally sourced service delivery method, storing and processing data externally in multiple unspecified locations, often sourced from other unnamed providers and containing data from multiple customersQuality of service is not guaranteed – few public cloud providers offer any reassurances on continuity of service, mean time to repair or data recovery, meaning services are unreliable for mission-critical applicationsCompliance/audit becomes complex - For example, public cloud service providers could migrate data to another country where power is cheaper, but regulation laxer. Who will own the legal responsibilities for data management, data retention, record transparency and accounting accuracy as required by many regulatory agencies? To date, no major cloud offering company is willing (or financially able) to provide the kind of assurance and insurance that would be required for large companies to take this risk
- 5.4m SMBS in urban areas alone and looking for growth in productivity using IT. 26M unregistered SMEs. Low IT penetration
- Intel will evolve our products and technologies over time to address usage requirements from organizations like the Open Data Center Alliance among other IT end users. We will collaborate with our OEM and ISV fellow travelers to enable solutions to address key challenges as IT transforms to next generation cloud datacenters. The overall goal is to enable more secure, efficient, and simplified cloud datacenters built on open, flexible platforms and solutions. Here are some examples of usage models and technologies we are already working on for our future roadmap:Efficient Performance:Better Performance/$/Watt – Cloud is all about gaining efficiencies from scale and increased utilization. Intel will continuously improve the cost/performance and energy efficiency of our platform as we understand this is a fundamental part of IT purchase criteria.Improved Instrumentation and Control – New hardware instrumentation and controls for utilization, performance, power, thermal, and security credentials to provide better visibility into server status and health and help improve operational efficiency of datacenters with Intel-based servers. Automation:Dynamic workload placement – Intel is working with leading cloud service providers and ISVs to integrate our new instrumentation & controls into their cloud operating environments to facilitate more intelligent workload placement decisions based on real-time performance, power, and thermal data.Common policy & asset management – IT wants to be able to manage their infrastructure using the same tools and polices regardless of the system vendor. Intel will continue to work with our industry partners to address this as we have done in the past with standards like IPMI and DCMI.Trust and Compliance: Trusted Compute Pools – Security is one of the top concerns from enterprise customers holding them back from embracing cloud services. We will provide technology solutions they can trust to give them the confidence to embrace cloud. Secure migration & federation – Protecting virtual machine integrity as they migrate across and between data centers.Networking:Unified fabrics – Intel believes that every server should have access to networked storage for free. That’s why Intel® Ethernet 10G adapters support NFS, iSCSI, and OpenFCoE as standard features starting today.Cost-effective network scaling – With distributed applications and virtualization, compute is increasingly done across many server nodes. Intel is expanding our platform architecture to address how server nodes cost-effectively communicate with each other, storage, and the network.Storage:Scale-out storage – Low-cost, high-capacity storage tier focused on lower $/GB for archival data sets like old photos, videos, documents.Proximity based storage – Performance oriented Storage in or near the Compute Node (DAS, SAN or NAS) focused on fast retrieval of hot datasets and active VM images.
- Intel will evolve our products and technologies over time to address usage requirements from organizations like the Open Data Center Alliance among other IT end users. We will collaborate with our OEM and ISV fellow travelers to enable solutions to address key challenges as IT transforms to next generation cloud datacenters. The overall goal is to enable more secure, efficient, and simplified cloud datacenters built on open, flexible platforms and solutions. Here are some examples of usage models and technologies we are already working on for our future roadmap:Efficient Performance:Better Performance/$/Watt – Cloud is all about gaining efficiencies from scale and increased utilization. Intel will continuously improve the cost/performance and energy efficiency of our platform as we understand this is a fundamental part of IT purchase criteria.Improved Instrumentation and Control – New hardware instrumentation and controls for utilization, performance, power, thermal, and security credentials to provide better visibility into server status and health and help improve operational efficiency of datacenters with Intel-based servers. Automation:Dynamic workload placement – Intel is working with leading cloud service providers and ISVs to integrate our new instrumentation & controls into their cloud operating environments to facilitate more intelligent workload placement decisions based on real-time performance, power, and thermal data.Common policy & asset management – IT wants to be able to manage their infrastructure using the same tools and polices regardless of the system vendor. Intel will continue to work with our industry partners to address this as we have done in the past with standards like IPMI and DCMI.Trust and Compliance: Trusted Compute Pools – Security is one of the top concerns from enterprise customers holding them back from embracing cloud services. We will provide technology solutions they can trust to give them the confidence to embrace cloud. Secure migration & federation – Protecting virtual machine integrity as they migrate across and between data centers.Networking:Unified fabrics – Intel believes that every server should have access to networked storage for free. That’s why Intel® Ethernet 10G adapters support NFS, iSCSI, and OpenFCoE as standard features starting today.Cost-effective network scaling – With distributed applications and virtualization, compute is increasingly done across many server nodes. Intel is expanding our platform architecture to address how server nodes cost-effectively communicate with each other, storage, and the network.Storage:Scale-out storage – Low-cost, high-capacity storage tier focused on lower $/GB for archival data sets like old photos, videos, documents.Proximity based storage – Performance oriented Storage in or near the Compute Node (DAS, SAN or NAS) focused on fast retrieval of hot datasets and active VM images.