The message you are trying to get across to your intended market should highlight your visions, goals, and services for the general public. To learn how to optimize, market, and brand your image, take a look at my presentation.

1. H OW TO BU I L D YO U R M E S S AG E F O R YO U R
S TA R T U P
B Y G E O F F R E Y B Y RU C H

2. I N T RO D U C T I O N
AT T H E E A R LY S TA G E S O F Y O U R
S TA RT U P, F O U N D E R S O F T E N S T R U G G L E
T O C O M E U P W I T H A S T R O N G
U N D E R LY I N G M E S S A G E T H AT I S
R E L ATA B L E T O T H E E V E RY D AY P R O B L E M S
O F T H E G E N E R A L P U B L I C .
A S M U C H A S T H E Y C A N S P E A K A B O U T
T H E P R O D U C T A N D T H E C O M PA N Y,
R E L AY I N G T H AT I N F O R M AT I O N T O T H E
C O N S U M E R B A S E M A R K E T C A N B E
M O R E C H A L L E N G I N G T H AT T H E
D E S I G N A N D P R O D U C T I T S E L F.

3. H O L I S T I C
T H I N K I N G
• In reality, this type of challenge is not
surprising.
• Coming up with a simple yet appealing
message that can hit home with
everyday people can be a huge
defining moment in the growth of your
business.
• Because of its impact, you want to
make sure you invest the necessary
time, money, and resources to simplify
and perfect your story in the most
attractive way possible.
• But to do this, you first have to start by
looking at your journey in a holistic
bird’s eye view.

4. T H E M E S S AG E
N O W, W H E N I T C O M E S Y O U R
M E S S A G E , Y O U WA N T T O
M A K E S U R E T H AT I T C A N
R E S O N AT E W I T H T H E P U B L I C .

5. C O N N E C T W I T H
YO U R AU D I E N C E
H AV I N G T H AT D E E P E R U N D E R LY I N G C O N N E C T I O N W I T H Y O U R
C U S T O M E R S , I N V E S T O R S , A N D P O T E N T I A L E M P L O Y E E S W I L L
P R O V I D E Y O U R B R A N D T O S P E A K L O U D LY T O W H Y P E O P L E
S H O U L D T H I N K , B U Y, A N D I N V E S T I N T O Y O U R I D E A S .
T O S TA RT, L O O K AT Y O U R M E S S A G E A S A PA RT I C U L A R
J O U R N E Y W H E R E E V E RY T O U C H P O I N T C A N S H A P E Y O U R
V I S I O N A N D G O A L S F O R T H E F U T U R E . PA RT I C U L A R
I N F O R M AT I V E VA L U E I N T O W H AT Y O U A R E S AY I N G .
Y E S , Y O U R M E S S A G E C A N B E A C C O M M O D AT E D W I T H C L I C H É
P H R A S E S L I K E ‘ C H A N G E T H E W O R L D , ’ ‘ I N N O VAT I O N , ’ A N D
‘ WAY T O A B I G G E R A N D B R I G H T E R F U T U R E . ’
B U T Y O U A L S O WA N T T O M A K E S U R E T H E R E I S
PA RT I C U L A R I N F O R M AT I V E VA L U E I N T O W H AT Y O U A R E
S AY I N G .

6. E S TA B L I S H
YO U R G OA L S
T O E S TA B L I S H Y O U R B R A N D , S TA RT O F F W I T H W H E R E I T
F I R S T H A P P E N E D . D I V E I N D E E P E R W I T H T H E P R O B L E M .
AT T H E E N D O F T H E D AY, A L L O F T H E S E P O I N T S S E N D A
M E S S A G E A B O U T Y O U R C O M PA N Y A N D Y O U R G O A L S .

7. S P E A K A B OV E
A N D B E YO N D
W H E N B R A N D I N G Y O U R
M E S S A G E , Y O U WA N T T O M A K E
S U R E Y O U C A N S P E A K B E Y O N D
Y O U R B U S I N E S S ’ S S O L U T I O N .
M A N Y I N V E S T O R S A N D B U Y E R S
A R E C O N S TA N T LY I N T R O D U C E D T O
N E W A N D I N N O VAT I V E I D E A S .
B U T T H E O N E S T H AT C O N T I N U E T O
R E S O N AT E W I T H T H E M A R E T H O S E
T H AT T H E Y C A N R E L AT E T O .

8. H I G H L I G H T
T H E P RO B L E M
W I T H Y O U R S T O RY, M A K E S U R E Y O U
H I G H L I G H T T H E O V E R A R C H I N G
P R O B L E M T H AT I S P L A G U I N G T H E
G E N E R A L P U B L I C T O D AY.
S P E A K L O U D LY T O H O W I T I S
N E G AT I V E LY I M PA C T I N G T H E I R L I V E S
A N D W H Y T H I S P R O B L E M N E E D S T O
S T O P.
E V E N G O A S FA R A S T O P R O V I D E
T H E M W I T H A PA RT I C U L A R E X A M P L E .
H AV I N G T H I S A S Y O U R S TA RT I N G
P O I N T I S N O T O N LY A G R E AT WAY
T O I N T R O D U C E Y O U R P R O D U C T A N D
Y O U R C O M PA N Y, B U T A L S O T O
S T R AT E G I C WAY O F C A P T U R I N G T H E
AT T E N T I O N O F Y O U R A U D I E N C E .

9. S P E A K A B O U T
YO U R P RO D U C T
O N C E Y O U H AV E H I G H L I G H T E D T H E
P R O B L E M , Y O U S H O U L D T R A N S I T I O N
I M M E D I AT E LY I N T O Y O U R P R O D U C T.
N O W T O D O T H I S I N T H E M O S T O P T I M A L
WAY P O S S I B L E , M A K E S U R E Y O U R
E X P L A N AT I O N I S S I M P L E Y E T A P P E A L I N G .
AT T I M E S , B U S I N E S S L E A D E R S M A K E T H E
D R A S T I C A S S U M P T I O N T H AT T H E I R
A U D I E N C E W I L L A U T O M AT I C A L LY
U N D E R S TA N D H O W T H E I R P R O D U C T W I L L
W O R K J U S T F R O M A S H E E R E X P L A N AT I O N
O F T H E P R O B L E M .
U N L E S S T H E A U D I E N C E I S I N T H E S A M E
F I E L D A S Y O U , Y O U W I L L D E F I N I T E LY
N E E D T O M A K E S U R E Y O U C A N S I M P LY
Y O U R E X P L A N AT I O N T O A P O I N T W H E R E
Y O U C A N E X P L A I N I T T O A N E I G H T- Y E A R
O L D C H I L D .
T H AT T Y P E O F E X P L A N AT I O N W I L L A L L O W
Y O U T O P O S I T I O N Y O U R M E S S A G E I N T H E
M O S T B A S I C WAY P O S S I B L E S O T H AT Y O U
C A N R E A C H A G R A N D E R M A R K E T T H A N
W H AT Y O U H AV E I N T E N D E D .

10. BU I L D C R E D I B I L I T Y
N O W T O H E L P E S TA B L I S H Y O U R
M E S S A G E , M A K E S U R E Y O U
P R O V I D E FA C T S A N D S TAT I S T I C S
O N T H E O V E R A L L S U C C E S S Y O U
A R E S E E I N G W I T H Y O U R
B U S I N E S S .
T O F U RT H E R B U I L D U P Y O U R
C R E D I B I L I T Y, T RY I N C L U D I N G
P O S I T I V E C O M PA R I S O N S W I T H
Y O U R P R O D U C T A N D Y O U R
C O M P E T I T O R S .
H AV I N G T H E S E N U M B E R S I N
Y O U R A R S E N A L W I L L A L L O W Y O U
T O S H O W C A S E H O W W E L L AWA R E
A N D W E L L AT T U N E D Y O U A R E T O
T H E O V E R A L L G E N E R A L P U B L I C .

11. T H E F O U R E ’ S O F
M E S S AG I N G
I N A D D I T I O N , M A K E S U R E Y O U F O L L O W T H E F O U R 4 E ’ S O F
M E S S A G I N G :
• E X P L A I N
• E M O T I O N
• E V O K E Q U E S T I O N S
• E X C L U D E / I N C L U D E I D E A S
B Y F O L L O W I N G T H E S E H I G H L I G H T E D P O I N T S , Y O U W I L L
B E A B L E T O F R A M E Y O U R M E S S A G E I N A N I N T E R E S T
A N D E N G A G I N G A P P R O A C H .

12. C O M PA N Y V I S I O N
• Last but not least, make sure you
have the necessary resources to
showcase your company’s vision.
• Many people have done this
through various visual aids such
as PowerPoint slideshow and
visual media based presentation.
• Whatever you can do to get your
audience hooked on it, make
sure it happens.
• Sometimes, all people need is a
two-minute video segment of
what can eventually change the
rest of their lives.

13. To Learn More
❖ To learn more about Geoffrey Bryuch, please visit the
following sites and social media sites below:
❖ https://twitter.com/geoffreybyruch
❖ https://about.me/geoffrey_byruch
❖ https://www.crunchbase.com/person/geoffrey-
byruch#/entity
❖ http://geoffreybyruch.com/