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                   Strategies for the Most
                   Popular Social Network
                                   http://www.facebook.com/geoffpeterson
By: Geoff Peterson                 http://www.linkedin.com/in/geoffpeterson
Managing Principal, General Lead   http://twitter.com/geoffpeterson
Blogger, StaffBytes                http://friendfeed.com/geoffpeterson
Author, The Sourcer’s Playbook     http://www.google.com/profiles/gpeterson23
Live From Pittsburgh, PA…
Sourcing Channels          Schedule

 Social & Business
     Networks
                       Facebook Strategies
                          6/18 & 6/19
  The Blogosphere
                         Twitter Twaining
  Search Engines
                           7/7 & 7/9
 Mobile Technologies
                          Google’s Impact
   Social Media        on Social Recruiting
                          7/14 & 7/16
RSS/Bookmarking/
    Video
On Your Mark, Get Set,
      Facebook…
Fast Facts:
 -200 Million Members
  (1/5 of all Internet
        Users)
-4 Billion Pieces of Info;
   850 Million Photos;
 8 Million Videos (Every
          Month)
 -Users Spend Avg. of
   20 Minutes/day
      on the Site
-10K+ Independent Sites
  on Facebook Connect
Strategic
Thoughts…
Take Advantage of Free Facebook Applications
Use 3rd Party Tools to Stay Connected
Follow The Leaders
Get a Facebook Marketing Strategy
Measure & Follow Online Discussions
Facebook: Strategies for the Most Popular Social Network

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Facebook: Strategies for the Most Popular Social Network

  • 1. Sourcing Channels: Strategies for the Most Popular Social Network http://www.facebook.com/geoffpeterson By: Geoff Peterson http://www.linkedin.com/in/geoffpeterson Managing Principal, General Lead http://twitter.com/geoffpeterson Blogger, StaffBytes http://friendfeed.com/geoffpeterson Author, The Sourcer’s Playbook http://www.google.com/profiles/gpeterson23
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  • 9. Sourcing Channels Schedule Social & Business Networks Facebook Strategies 6/18 & 6/19 The Blogosphere Twitter Twaining Search Engines 7/7 & 7/9 Mobile Technologies Google’s Impact Social Media on Social Recruiting 7/14 & 7/16 RSS/Bookmarking/ Video
  • 10. On Your Mark, Get Set, Facebook…
  • 11. Fast Facts: -200 Million Members (1/5 of all Internet Users) -4 Billion Pieces of Info; 850 Million Photos; 8 Million Videos (Every Month) -Users Spend Avg. of 20 Minutes/day on the Site -10K+ Independent Sites on Facebook Connect
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  • 22. Take Advantage of Free Facebook Applications
  • 23. Use 3rd Party Tools to Stay Connected
  • 25. Get a Facebook Marketing Strategy
  • 26. Measure & Follow Online Discussions