Curious where and how Artificial Intelligence (AI) plays in the Candidate Experience? Look no further than chat bots and automated recruitment marketing.
AppVaultDigital Marketing I Demand Generation I B2B Marketing at AppVault
2. Agenda:
The current state of AI and machine learning
Best practices for leveraging Chatbots for an improved
candidate experience
3. Presented by
Short for chat robot, a computer program
that simulates human conversation, or
chat, through artificial intelligence.
A Chatbot is a service, powered by rules
and sometimes artificial intelligence, that
you interact with via a chat interface
• Machine Learning
• Artificial Intelligence
• Natural Language Processing
What is a Chatbot?
4. Presented by
Where do Chatbots live?
Chatbots exist in many of the places where you
communicate, primarily messaging apps, which lend
themselves to a conversational interface.
7. Presented by
Why Chatbots now?
Artificial intelligence software is improving dramatically,
thanks to heightened interest from key Silicon Valley powers
like Facebook and Google.
That AI enables computers to process language — and
actually converse with humans — in ways they never could
before.
It came about from unprecedented advancements in
software and hardware capabilities.
8. Presented by
Customer service
Retrieving information
Processing requests
According to Gartner, artificial
intelligence will amount for 85% of
customer relationships by 2020
What are Chatbots good at now?
11. Presented by
Define your bot‘s purpose and focus
on it‘s Domain Knowledge
Your bot is a subject matter expert
Make this purpose clear to the job
seeker
Reinforce these principles in the
Chatbot navigation
Best Practices
12. Presented by
Use Chatbots to maximize
funcational real estate
Idenitity when someone is getting
frustrated and connect them to a
human
Begin to look for signs of a
conversion
(However you define it)
Best Practices
13. Presented by
Don‘t be afraid to grow your bot incrimentally based on user interaction.
14. Presented by
Bots become smarter the more they
are used and so do you...
Understand what candidates are
looking for
Understand how they prioritize this
information
Understand how it helps them
convert
Understand how it contributes to
candidate quality
Analytics
15. Presented by
We like to employ people and Chatbots
are really good at taking people‘s jobs
Chatbots can potentially take away
critical points of interaction between
recruiters and candidates
Chatbots can come off as robotic,
irritating or insensitive.
16% to 20% of Google queries that get
asked every day have never been asked
before.
Potential Issues
16. Presented by
Am I improving the user experience?
Am I eliminating essential human
contact?
i.e. Do the questions lead to meaningful
relationship building between job
seeker and recruiter?
Ask Yourself…