Workshop The Family - Automate Your Startup
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This workshop introduces different ways to automate repetitive tasks you might doing on a daily basis. 1. By using platforms like Zapier, IFTTT or Buffer. 2. With macros (iMacros) and webbots (PhanomJS). You can find the repository on Github below: https://github.com/LeCoupa/the-family-automation
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Workshop The Family - Automate Your Startup
- 3. WWW.GROWTHHACKER.TV PROMO CODE 1 MONTH FREE: JULIEN
- 4. THE WORKSHOP PLAN #1. Automate in a snap repetitive tasks by using platforms like Zapier, IFTTT or Buffer. #2. How to find and automate engines that can bring growth to your startup.
- 5. GLOSSARY OPN: Other people networks. (instagram, yelp, linkedin, twitter, github…) GROWTH HACKING: Another word for marketing. Growth hackers are just moving a little closer to the science and hack things.
- 6. PART 1 SPOT AND AUTOMATE THE REPETITIVE TASKS
- 7. ADOPT THE AUTOMATION ATTITUDE ✓ Run processes faster and more precisely. ✓ Accept that you will lose time on the short run to save time on the long run. ✓ Test and measure your results manually as much as possible before building complex automation scripts.
- 8. DO I NEED TO BE A CODING EXPERT?
- 10. 3 COOL THINGS TO AUTOMATE YOUR WORKFLOW
- 11. #1 - Build a Twitter list from a hashtag with IFTTT
- 12. #2 - Tweet when your server is having problems with Zapier
- 13. #3 - Share across multiple channels with Buffer
- 14. PART 2 HOW TO FIND AND AUTOMATE A GROWTH ENGINE
- 15. FOR DEVELOPERS Firefox/Chrome extension to automate your browser. (has its own language but you can use JavaScript) Headless WebKit scriptable with a JavaScript API. Additional libraries: CasperJS et SpookyJS.
- 16. HOW TO SPOT A GROWTH ENGINE?
- 17. FAMOUS EXAMPLES THAT USED THIS PATTERN
- 18. EXAMPLE #1 - AIRBNB CROSS-POSTING ON CRAIGSLIST DRIVING Add a link “Contact me here” that redirects to Airbnb. INTERACTING Ask Airbnb users to cross-post their listing to Craigslist. TARGETING Craigslist users trying to find a place to sleep.
- 19. EXAMPLE #2 - PAYPAL GROWING ON THE BACK OF EBAY DRIVING Provide a link in the message that explains how to setup Paypal. INTERACTING Impersonate a customer trying to buy with Paypal. (send message) TARGETING Every seller on eBay who does not provide Paypal yet.
- 20. DARK!?
- 21. LET’S EXPERIMENT USING THIS PATTERN
- 22. DEMONSTRATION #1 - LINKEDIN A GOLDMINE OF INFORMATION WE ARE A COMPANY SELLING TOOLS TO SIMPLIFY THE DAILY LIVES OF MARKETERS.
- 23. INTERACTING Create a bot/macro that will visit each marketer’s Linkedin profile. TARGETING Marketers who might be interested by what you are doing. DRIVING Banner, profession, summary, experience (with picture).
- 24. EXEMPLE #2 - GITHUB AN OPN FOR DEVELOPERS WE ARE A COMPANY THAT BUILD AND SELL WORDPRESS PLUGINS FOR DEVELOPERS.
- 25. DRIVING Send them an email explaining why your plugins will save their time. INTERACTING Retrieve the email address and website on their Github profile. TARGETING Every user who starred the WP repository on GitHub.
- 26. WATCH THE WORLD THROUGH AN AUTOMATION LENS ✓ Always ask yourself if what you’re doing can be automated (to benefit from it on the long run). ✓ Each startup is unique. Use the OPNs and your imagination. (OPN: other people networks)
- 27. RESOURCES TO CONSULT ON A WEEKLY BASIS ✓ GrowthHackers.com & GrowthHacker.TV ✓ Scraping.pro ✓ Hackisition.com & Gentlenode.com
- 28. BUILD YOUR FIRST WEBBOTS WITH PHP/CURL Webbots, Spiders, and Screen Scrapers: A Guide to Developing Internet Agents with PHP/CURL By Michael Schrenk
- 31. YOU CAN REACH ME AT JULIEN@GENTLENODE.COM @LECOUPA