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Mayo Clinic Social Media Strategy
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a ten slide presentation on a pitch for Mayo Clinic's social media use
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Mayo Clinic Social Media Strategy
1.
2.
“the three underpinnings
… patient care, medical research and academic education.”
3.
Current Media Strategy SOCIAL
MEDIA: FACEBOOK AND TWITTER VIDEO: YOUTUBE BLOGGING/ ONLINE RADIO: WORDPRESS
4.
5.
SOCIAL MEDIA: FACEBOOK AND TWITTER VIDEO: YOUTUBE BLOGGING/ ONLINE RADIO: WORDPRESS HOME SITE Social Media
Integration
6.
% of internet
users read blogs
7.
Quantify Interest Through
Retweets and Hits on Links Target Most Popular Tweeted Subjects
8.
Quantify interest by
the number of “likes” to the page as a whole posts on the page’s wall comments on the discussion boards views to the videos posted
9.
10 days Designing the Profile Template 5 days Finalizing Profile Design 2 days Setting Up the Profile System Tracking and Analyzing Twitter and Facebook 3 wks
10.
Profile Design Social Media
Training Social Media Monitoring Blogging Setup Social Media Plan: Costs5% 55 % 25% 15%
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