MY PORTFOLIO

2. Quickly impress you with my experience, knowledge, and presentation skills; thereby compelling you to reach out and offer me the job of a lifetime (full time or consultancy). © All rights reserved by Pimpisa P. my OBJECTIVES

3. © All rights reserved by Pimpisa P. my PERSONAL DETAILS 我叫陈惠贤。我今年40岁。我是泰国人。我研究生毕业。我有十七年工作经验。 My name is Pimpisa. I am 40 years old. I am Thai. I had graduated in Master of Business Administration with 17-year of experiences.

6. © All rights reserved by Pimpisa P. Thai 泰文 Foreign languages Chinese 中文 English 英文 HSK Level 7  听力 82  语法 82  阅读 85  综合 70 TOEIC Score 730  Listening 315  Reading 415 Native speaker my LANGUAGES

7. © All rights reserved by Pimpisa P. Negotiation skills Result-oriented Good knowledge of shopper research, consumer panel, retail audit and consumer behavior Sales & Marketing Skills People & Coaching skills Leadership skills Team player Independent Analytical skills Communication skills Presentation skills Out-of-the box initiatives Entrepreneur spirit Strategic vision Self motivated CATEGORY & SPACE MANAGEMENT SALES & KEY ACCOUNT MANAGEMENT MARKETING CONSULTING PURCHASING & MERCHANDISING TRADE MARKETING my SKILLS & EXPERTISES my SKILLS & EXPERTISES

10. My EDUCATION 1994 1998 2002 2005 Vocational Degree Assumption Commercial College Bachelor’s Degree Assumption University Master’s Degree Assumption University Certificate of Chinese Proficiency Qingdao University © All rights reserved by Pimpisa P.

11. © All rights reserved by Pimpisa P. Category Management Path to Purchase Customer Management Best Practices Quality Leadership Program Content Strategies & New Media Channels Key Account Management • Category Management by 3M (Thailand) • Customer Management Best Practice/ Category Management/ POP Driver by Nestle • Key Account Management by Cyberdict Technology Ltd. • Quality Leadership Programme by Crestcom • Content Strategies for web, social media and new media channels by The Asia Business Forum my EXTRA TRAINING

13. © All rights reserved by Pimpisa P. Balance bargaining power Achieve Sales & Profit Target Maintain relationship with store level to ensure smooth operation & promotion efficiency Review assortment, price, promotion, and merchandising Negotiate with vendors Develop direction & differentiation strategy for Non-Food Division Improve vendor performance Position : Assistant Merchandise Manager Period : May 1998 - Mar 2002 Category : Office Automation, Office & Home Furniture, Stationery my EXPERIENCES

14. © All rights reserved by Pimpisa P. Position : Category Management Assistant Manager Period : Mar 2002 - Jun 2003 Category : Coffee, Creamer, Tea Space management Develop regular & ad-hoc analysis for sales & marketing team Relationship with internal & External stakeholders Initiate category strategy/tactics Develop category merchandising guideline Develop business partner with MT customers to ensure customer satisfaction Develop Category & Channel Strategy Assortment Review and Category Management Path-to-purchase & in-store activation my EXPERIENCES

15. © All rights reserved by Pimpisa P. Space management Initiate category strategy/tactic Shopper & customer insight Develop business partner with MT customers to ensure customer satisfaction Assortment Review and Category Management Home Shelf decoration Price competitiveness Category Management Training Develop regular & ad-hoc analysis for sales & marketing team Premium sourcing Position : Trade Marketing Assistant Manager Period : Jul 2003 – Feb 2004 Category : Tissue “Cellox” my EXPERIENCES

16. © All rights reserved by Pimpisa P. Position : Marketing Manager Period : Dec 2005 – Mar 2011 Category : Electronic Dictionary & GPS Navigator “Cyberdict Besta” Increase Market Share Increase brand awareness Event MarketingMarketing Communication Plan Develop digital Content Product Knowledge & Chinese Training Develop market intelligence Chinese Hotline Retargeting Marketing Budget Allocation my EXPERIENCES

17. © All rights reserved by Pimpisa P. Position : Marketing Manager Period : Dec 2005 – Mar 2011 Category : Electronic Dictionary & GPS Navigator “Cyberdict Besta” Target Marketing PR News Product Launch PlanProduct Positioning SponsorshipPublic Relation Content Marketing Partnership Increase Brand Visibility Marketing Campaign Media Agency Relationship POP Development my EXPERIENCES

18. © All rights reserved by Pimpisa P. Position : Sales & Marketing Division Manager Period : Jun 2011 – Jun 2012 Category : Fire, security , and water-resistant Safes, Steel & Wood Furniture Brand : Kingdom, Pilot, Sentry Safe, Lucky Channel : Modern Trade Achieve Sales & Profit Target Develop relationship with both internal and external stakeholders Develop channel strategy and tactic Improve customer satisfaction Regular PC/ Sales Team Training Improve after- sales services Develop Win-Win relationship with MT customers Business Review Process Improvement Sales Team Lead Resolve channel conflict Increase productivity of sales team my EXPERIENCES

19. © All rights reserved by Pimpisa P. Position : Category Marketing Manager (Marketing) Period : Jun 2012 – Mar 2014 Category : Personal Care, Household, New Category Brand : V-Care, Gerlach, Foggy, Smile-V, Revival Care, new brand Media Agency Relationship Marketing Communication Plan Develop digital Content Develop market intelligence Retargeting Marketing Budget Allocation Brand Plan Develop relationship with both internal and external stakeholders my EXPERIENCES

20. © All rights reserved by Pimpisa P. Position : Category Marketing Manager (Marketing) Period : Jun 2012 – Mar 2014 Category : Personal Care, Household, New Category Brand : V-Care, Gerlach, Foggy, Smile-V, Revival Care, new brand New product development Set marketing objectives Target Marketing Product Line Extension Achieve Sales & Profit Target Develop channel strategy and tactic Sales & demand forecast Increase Market Share Increase brand awareness NPD Launch Product Positioning Increase Brand Visibility Product Training my EXPERIENCES

21. © All rights reserved by Pimpisa P. Position : Category Manager Period : Apr 2014 – Sep 2014 Clients : Myanmar retailers (City Mart, Ocean Supercenter ), etc. Project Management Consulting & Training Store Intelligence Promotion Intelligence Category Management Training Opportunity Identification Honorary Consultant to owners Co-develop tailor- made software with partner Build trust and relationship with clients/ partners Coaching client management team my EXPERIENCES Research designed to help brands influence shoppers to stop, look, buy

22. © All rights reserved by Pimpisa P. Position : Client Director Period : Oct 2014 – Jan 2015 Clients : FMCG companies Renew Contract Achieve Revenue Target Vendor Relationship Management Consultant to vendors to provide growth solutions Consumer Insight Training & Consulting Data & Science Customer Loyalty Coaching client manager Build trust and relationship with clients/ partners Work with retailer Joint business plan Retail trends Dh & TL/ core team my EXPERIENCES

23. © All rights reserved by Pimpisa P. Position : General Manager Period : Feb 2015 - Present Category : Sugarcane, jewelry, harvester, harvester’s spare parts Action Plan Business direction Strategies and tactics Business Analysis Reduce cost Price restructure Improve operation process Increase revenue Customer loyaltyIncrease margin Customer Satisfaction Consultant to owner my EXPERIENCES

24. © All rights reserved by Pimpisa P. Where I have held these roles... Siam Makro Public Company Limited, Assistant Merchandise Manager, May 1998 - Mar 2002 Category : Makro’s Office Automation, Office & Home Furniture, Stationery - Merchandise Manager - Purchasing Manager - Category Manager - Sales Manager - Marketing strategist - Project Manager Reason to leave : Get new job Why they liked me... + Achieved sales target at 1000 MB (+15%) + Achieved margin target at 15% + Became non-food division’s representative to develop Makro’s direction and differentiation strategy + Got very good support from store operation : special display during promotion + Got salary adjustment 2-3 times a year JOBS ACHIEVEMENTS my ACHIEVEMENTS

25. © All rights reserved by Pimpisa P. Where I have held these roles... Nestle (Thai) Limited Assistant category manager Mar 2002 - Jun 2003 Category : Coffee, Creamer, Tea - Category manager - Space manager - Assortment reviewer - Category Analyst - Category & channel strategist - Merchandising guideline Initiator - Path-to-purchase & in-store activator - Shopper & consumer insight manager - Strategic partner with modern trade customers Reason to leave : Got new job Why they liked me... + Got promoted after working for 6 months + Reduced out of stock by 5% + Increased shelf space by 10-20% + Increased space of tea category from 1 shelf to 2 bays at Tesco + Increased sales opportunity at home shelf display for all categories at hypermarket channel which had threat from house brand + Reduced opportunity loss from sales for all categories at hypermarket channel which had threat from house brand JOBS ACHIEVEMENTS my ACHIEVEMENTS

26. © All rights reserved by Pimpisa P. Where I have held these roles... Berli Jucker (Cellox) Ltd., Assistant trade marketing manager, Jul 2003 – Feb 2004 Category : Tissue paper “Cellox” - Category manager - Space manager - Assortment reviewer - Category Analyst - Category strategist - Merchandising guideline initiator - Home shelf decoration strategist - Category management trainer - Strategic partner with modern trade customers Reason to leave : Study abroad Why they liked me... + 2 times quarterly category review with Tops + Reduced out of stock by 5% + Increased shelf space by 5% + Increased market share by 1% + Increased sales opportunity at Tops by increasing weight of purchase and home shelf decoration by 5% JOBS ACHIEVEMENTS my ACHIEVEMENTS

27. © All rights reserved by Pimpisa P. Where I have held these roles... Cyberdict Technology Limited Marketing manager Dec 2005 – Mar 2011 Category : Electronic Dictionary/GPS “Cyberdict Besta” - Project manager - Marketing communication manager - PR manager - Marketing budget controller - Marketing event manager - Marketing plan manager - Digital marketing manager - Product marketing manager - Chinese related training manager Reason to leave : Took care of mom after severe accident Why they liked me.... + Got promoted after working for 1.2 years + Became honorary management committee + Increased market share from 40% to 60% within 2 years + Developed Cyberdict Besta to become market leader in electronic dictionary within 2 years + Invited to see manufacturing facility and new technology products in Taiwan JOBS ACHIEVEMENTS my ACHIEVEMENTS

28. © All rights reserved by Pimpisa P. Where I have held these roles... Siam Steel International PLC. Sales & Marketing Division Manager Jun 2011 – Jun 2012 Category : Fire & security safe “Pilot”,”Kingdom” Water-resistant safe “Sentry Safe” Steel & Wood Furniture “Kingdom” - Project manager - Sales manager - Channel manager - Key account manager - Sales & PC training manager - After sales services manager - Modern trade strategist - Product marketing manager - Sales & Demand planner Reason to leave : Got new job Why they liked me... + Got promoted after working for 4 months + Became a management committee + Gain trust from channel partners + Gain trust from subordinates and 100 PCs + Increased sales revenue from 3MB to 5MB (+40% LY) due to new sales strategies and tactics + Improved sales & PC capabilities + Improved after-sales services JOBS ACHIEVEMENTS my ACHIEVEMENTS

29. © All rights reserved by Pimpisa P. Where I have held these roles... Moong Pattana International PLC. Category Marketing Manager Jun 2012 – Mar 2014 Category : Cotton, Tooth brush, Wet wipe “V-Care” Knife “Gerlach”, Sprayer “Foggy“ & "Smile-V” Foot care “Revival Care”, New product category - Marketing strategist - Channel strategist - Marketing planning manager - Brand planning manager - Marketing communication manager - Marketing budget controller - Product marketing manager - New category & new category developer - Demand & sales planner Reason to leave : Took care of mom after operation Why they liked me... + Became honorary management committee + Gain trust from strategic channel partner + Increased sales revenue to 70 MB (+34%LY) from new strategies and tactics + Ensure new product launch within timeline + Increased brand & product visibility via in-store activation + Increased product penetration via digital marketing + Initiated new product development JOBS ACHIEVEMENTS my ACHIEVEMENTS

30. © All rights reserved by Pimpisa P. Where I have held these roles... Hypertrade Consulting Limited Category Manager Apr – Sep 2014 Clients : Thai & Myanmar retailers/vendors - Project manager - Category & space manager - Assortment reviewer - Category Analyst - Category & channel strategist - Shopper insight manager - Consumer insight manager - Strategic partner with clients - Opportunity Identification manager Reason to leave : Contract Termination Why they liked me... + Became consultant to business owners + Became honorary coach to client management team + Gain trust from strategic business partners e.g. Myanmar retailers, EYC, DKSH Health Care + Develop category management training for clients + Initiate category management template to match with client’s objectives JOBS ACHIEVEMENTS my ACHIEVEMENTS

31. © All rights reserved by Pimpisa P. Where I have held these roles... Dunnhumby (Thailand) Limited Client Director Oct 2014 – Jan 2015 Clients : Thailand FMCG vendors - Project manager - Contract renewal manager - Business partner with Clients and Tesco - Strategist to help clients grow business with Tesco - Trainer to enable clients to understand customer insight from Tesco and being able to turn that insight into actionable plans - Trainer & supporter to clients on Tesco- specific approaches and processes such as range and promotion Reason to leave : End of 3-month contract Why they liked me... + Became consultant to senior director + Became coach for client manager + Gain trust from Tesco and clients + Be able to help clients turn insights into actionable recommendations + Achieved sales and profit target with 7% growth + Success in contract renewal + Win-win relationship between Tesco and clients JOBS ACHIEVEMENTS my ACHIEVEMENTS

32. © All rights reserved by Pimpisa P. Where I have held these roles... Rai Sub Sakun Limited General manager Feb 2015 - Present Category : Sugarcane, jewelry, harvester, harvester’s spare parts - Project manager - Consultant to business owner - Business direction initiator - Business analyst - Business strategist Reason to leave : Still working but would like to find a permanent job located in Bangkok or vicinity areas Why they liked me... + Process optimization + 10% cost reduction from the divestiture of harvester’s maintenance business + 10% incremental revenue from land expansion of sugarcane business + 10% revenue growth from price restructure of harvester’s spare part business + 10% margin growth from product differentiation strategies of jewelry business JOBS ACHIEVEMENTS my ACHIEVEMENTS

MY PORTFOLIO

MY PORTFOLIO

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados(19)

Destaque

Destaque(11)

Similar a MY PORTFOLIO

Similar a MY PORTFOLIO(20)

Último

Último(20)

MY PORTFOLIO