PLEASE BE SHARED MY VISUAL PORTFOLIO

1. © All rights reserved by Pimpisa P.
MY PORTFOLIO
PIMPISA P.

2. Quickly impress you with my experience,
knowledge, and presentation skills;
thereby compelling you to reach out and
offer me the job of a lifetime (full time or
consultancy).
© All rights reserved by Pimpisa P.
my OBJECTIVES

3. © All rights reserved by Pimpisa P.
my PERSONAL DETAILS
我叫陈惠贤。我今年40岁。我是泰国人。我研究生毕业。我有十七年工作经验。
My name is Pimpisa. I am 40 years old. I am Thai. I had graduated
in Master of Business Administration with 17-year of experiences.

4. © All rights reserved by Pimpisa P.
我爱旅游，念书，上网，等等，。。。。
I love travelling, reading, and internet surfing and also prefer
home decoration and meditation.
my HOBBIES & INTERESTS

5. © All rights reserved by Pimpisa P.
i live in SAMUTPRAKARN
Central of Thailand (near Bangkok)
my HOME

6. © All rights reserved by Pimpisa P.
Thai
泰文
Foreign languages
Chinese
中文
English
英文
HSK Level 7
 听力 82
 语法 82
 阅读 85
 综合 70
TOEIC Score 730
 Listening 315
 Reading 415
Native speaker
my LANGUAGES

7. © All rights reserved by Pimpisa P.
Negotiation skills
Result-oriented
Good knowledge of shopper
research, consumer panel,
retail audit and consumer
behavior
Sales & Marketing Skills
People & Coaching skills
Leadership skills
Team player
Independent
Analytical skills
Communication skills
Presentation skills
Out-of-the box initiatives
Entrepreneur spirit
Strategic vision
Self motivated
CATEGORY &
SPACE
MANAGEMENT
SALES & KEY
ACCOUNT
MANAGEMENT
MARKETING
CONSULTING
PURCHASING &
MERCHANDISING
TRADE
MARKETING
my
SKILLS &
EXPERTISES
my SKILLS & EXPERTISES

8. © All rights reserved by Pimpisa P.
Achieve sales, margin and profit target
my STRENGTHS
self INTRODUCTION

9. © All rights reserved by Pimpisa P.
Achieve sales, margin and profit target
my STRENGTHS
self INTRODUCTION

10. My EDUCATION
1994 1998 2002 2005
Vocational
Degree
Assumption
Commercial
College
Bachelor’s
Degree
Assumption
University
Master’s
Degree
Assumption
University
Certificate of
Chinese
Proficiency
Qingdao
University
© All rights reserved by Pimpisa P.

11. © All rights reserved by Pimpisa P.
Category Management Path to Purchase
Customer Management
Best Practices
Quality Leadership Program
Content Strategies & New Media Channels
Key Account
Management
• Category Management by 3M (Thailand)
• Customer Management Best Practice/ Category Management/ POP Driver
by Nestle
• Key Account Management by Cyberdict Technology Ltd.
• Quality Leadership Programme by Crestcom
• Content Strategies for web, social media and new media channels by The
Asia Business Forum
my EXTRA TRAINING

12. © All rights reserved by Pimpisa P.
我 经验过了好多公司比如说万客隆， 雀巢公司，等等。。。
I had worked in many companies e.g. Makro, Nestle, etc.
my EXPERIENCES

13. © All rights reserved by Pimpisa P.
Balance bargaining
power
Achieve Sales & Profit
Target
Maintain relationship with store
level to ensure smooth operation
& promotion efficiency
Review assortment, price,
promotion, and
merchandising
Negotiate with
vendors
Develop direction &
differentiation strategy for
Non-Food Division Improve vendor performance
Position : Assistant Merchandise Manager
Period : May 1998 - Mar 2002
Category : Office Automation, Office & Home Furniture, Stationery
my EXPERIENCES

14. © All rights reserved by Pimpisa P.
Position : Category Management Assistant Manager
Period : Mar 2002 - Jun 2003
Category : Coffee, Creamer, Tea
Space
management
Develop regular & ad-hoc
analysis for sales &
marketing team
Relationship with
internal & External
stakeholders
Initiate category
strategy/tactics
Develop category
merchandising
guideline
Develop business partner with
MT customers to ensure
customer satisfaction
Develop Category &
Channel Strategy
Assortment Review
and Category
Management
Path-to-purchase
& in-store activation
my EXPERIENCES

15. © All rights reserved by Pimpisa P.
Space
management
Initiate category
strategy/tactic
Shopper & customer
insight
Develop business partner with MT
customers to ensure customer
satisfaction
Assortment Review and
Category Management
Home Shelf
decoration
Price competitiveness
Category Management
Training
Develop regular & ad-hoc
analysis for sales &
marketing team
Premium
sourcing
Position : Trade Marketing Assistant Manager
Period : Jul 2003 – Feb 2004
Category : Tissue “Cellox”
my EXPERIENCES

16. © All rights reserved by Pimpisa P.
Position : Marketing Manager
Period : Dec 2005 – Mar 2011
Category : Electronic Dictionary & GPS Navigator “Cyberdict Besta”
Increase Market
Share
Increase brand
awareness
Event MarketingMarketing
Communication Plan
Develop digital
Content
Product
Knowledge &
Chinese Training
Develop market
intelligence
Chinese Hotline
Retargeting
Marketing Budget
Allocation
my EXPERIENCES

17. © All rights reserved by Pimpisa P.
Position : Marketing Manager
Period : Dec 2005 – Mar 2011
Category : Electronic Dictionary & GPS Navigator “Cyberdict Besta”
Target Marketing
PR News
Product Launch
PlanProduct Positioning
SponsorshipPublic Relation
Content
Marketing
Partnership
Increase Brand
Visibility
Marketing
Campaign
Media Agency Relationship
POP Development
my EXPERIENCES

18. © All rights reserved by Pimpisa P.
Position : Sales & Marketing Division Manager
Period : Jun 2011 – Jun 2012
Category : Fire, security , and water-resistant Safes, Steel & Wood Furniture
Brand : Kingdom, Pilot, Sentry Safe, Lucky
Channel : Modern Trade
Achieve
Sales &
Profit
Target
Develop relationship with
both internal and external
stakeholders
Develop channel
strategy and
tactic
Improve customer
satisfaction
Regular PC/
Sales Team
Training
Improve after-
sales services
Develop Win-Win
relationship with MT
customers
Business Review
Process Improvement
Sales Team
Lead
Resolve
channel
conflict
Increase
productivity of
sales team
my EXPERIENCES

19. © All rights reserved by Pimpisa P.
Position : Category Marketing Manager (Marketing)
Period : Jun 2012 – Mar 2014
Category : Personal Care, Household, New Category
Brand : V-Care, Gerlach, Foggy, Smile-V, Revival Care, new brand
Media Agency Relationship
Marketing Communication
Plan
Develop digital Content
Develop market
intelligence
Retargeting
Marketing Budget Allocation Brand Plan
Develop relationship with
both internal and external
stakeholders
my EXPERIENCES

20. © All rights reserved by Pimpisa P.
Position : Category Marketing Manager (Marketing)
Period : Jun 2012 – Mar 2014
Category : Personal Care, Household, New Category
Brand : V-Care, Gerlach, Foggy, Smile-V, Revival Care, new brand
New product development
Set marketing
objectives
Target
Marketing
Product Line
Extension
Achieve Sales
& Profit Target
Develop channel
strategy and tactic
Sales & demand
forecast
Increase
Market Share
Increase brand
awareness
NPD Launch
Product Positioning
Increase Brand
Visibility
Product
Training
my EXPERIENCES

21. © All rights reserved by Pimpisa P.
Position : Category Manager
Period : Apr 2014 – Sep 2014
Clients : Myanmar retailers (City Mart, Ocean Supercenter ), etc.
Project
Management Consulting &
Training
Store
Intelligence
Promotion
Intelligence
Category Management
Training
Opportunity
Identification
Honorary
Consultant to
owners
Co-develop tailor-
made software with
partner
Build trust and
relationship with
clients/ partners
Coaching client
management team
my EXPERIENCES
Research designed to help
brands influence shoppers
to stop, look, buy

22. © All rights reserved by Pimpisa P.
Position : Client Director
Period : Oct 2014 – Jan 2015
Clients : FMCG companies
Renew
Contract
Achieve
Revenue Target
Vendor
Relationship
Management Consultant to vendors to provide growth
solutions
Consumer
Insight
Training &
Consulting
Data & Science Customer Loyalty
Coaching
client
manager
Build trust and
relationship with
clients/ partners
Work with retailer
Joint business
plan
Retail trends
Dh & TL/ core
team
my EXPERIENCES

23. © All rights reserved by Pimpisa P.
Position : General Manager
Period : Feb 2015 - Present
Category : Sugarcane, jewelry, harvester, harvester’s spare parts
Action Plan
Business
direction
Strategies and tactics
Business
Analysis
Reduce cost
Price
restructure
Improve operation process
Increase
revenue Customer loyaltyIncrease
margin
Customer Satisfaction
Consultant to
owner
my EXPERIENCES

24. © All rights reserved by Pimpisa P.
Where I have held these roles...
Siam Makro Public Company Limited,
Assistant Merchandise Manager,
May 1998 - Mar 2002
Category : Makro’s Office Automation,
Office & Home Furniture, Stationery
- Merchandise Manager
- Purchasing Manager
- Category Manager
- Sales Manager
- Marketing strategist
- Project Manager
Reason to leave : Get new job
Why they liked me...
+ Achieved sales target at 1000 MB (+15%)
+ Achieved margin target at 15%
+ Became non-food division’s representative to
develop Makro’s direction and differentiation
strategy
+ Got very good support from store operation :
special display during promotion
+ Got salary adjustment 2-3 times a year
JOBS ACHIEVEMENTS
my ACHIEVEMENTS

25. © All rights reserved by Pimpisa P.
Where I have held these roles...
Nestle (Thai) Limited
Assistant category manager
Mar 2002 - Jun 2003
Category : Coffee, Creamer, Tea
- Category manager
- Space manager
- Assortment reviewer
- Category Analyst
- Category & channel strategist
- Merchandising guideline Initiator
- Path-to-purchase & in-store activator
- Shopper & consumer insight manager
- Strategic partner with modern trade
customers
Reason to leave : Got new job
Why they liked me...
+ Got promoted after working for 6 months
+ Reduced out of stock by 5%
+ Increased shelf space by 10-20%
+ Increased space of tea category from 1 shelf
to 2 bays at Tesco
+ Increased sales opportunity at home shelf
display for all categories at hypermarket
channel which had threat from house brand
+ Reduced opportunity loss from sales for all
categories at hypermarket channel which
had threat from house brand
JOBS ACHIEVEMENTS
my ACHIEVEMENTS

26. © All rights reserved by Pimpisa P.
Where I have held these roles...
Berli Jucker (Cellox) Ltd.,
Assistant trade marketing manager,
Jul 2003 – Feb 2004
Category : Tissue paper “Cellox”
- Category manager
- Space manager
- Assortment reviewer
- Category Analyst
- Category strategist
- Merchandising guideline initiator
- Home shelf decoration strategist
- Category management trainer
- Strategic partner with modern trade
customers
Reason to leave : Study abroad
Why they liked me...
+ 2 times quarterly category review with Tops
+ Reduced out of stock by 5%
+ Increased shelf space by 5%
+ Increased market share by 1%
+ Increased sales opportunity at Tops
by increasing weight of purchase and
home shelf decoration by 5%
JOBS ACHIEVEMENTS
my ACHIEVEMENTS

27. © All rights reserved by Pimpisa P.
Where I have held these roles...
Cyberdict Technology Limited
Marketing manager
Dec 2005 – Mar 2011
Category :
Electronic Dictionary/GPS “Cyberdict Besta”
- Project manager
- Marketing communication manager
- PR manager
- Marketing budget controller
- Marketing event manager
- Marketing plan manager
- Digital marketing manager
- Product marketing manager
- Chinese related training manager
Reason to leave : Took care of mom after
severe accident
Why they liked me....
+ Got promoted after working for 1.2 years
+ Became honorary management committee
+ Increased market share from 40% to 60%
within 2 years
+ Developed Cyberdict Besta to become market
leader in electronic dictionary within 2 years
+ Invited to see manufacturing facility and new
technology products in Taiwan
JOBS ACHIEVEMENTS
my ACHIEVEMENTS

28. © All rights reserved by Pimpisa P.
Where I have held these roles...
Siam Steel International PLC.
Sales & Marketing Division Manager
Jun 2011 – Jun 2012
Category :
Fire & security safe “Pilot”,”Kingdom”
Water-resistant safe “Sentry Safe”
Steel & Wood Furniture “Kingdom”
- Project manager
- Sales manager
- Channel manager
- Key account manager
- Sales & PC training manager
- After sales services manager
- Modern trade strategist
- Product marketing manager
- Sales & Demand planner
Reason to leave : Got new job
Why they liked me...
+ Got promoted after working for 4 months
+ Became a management committee
+ Gain trust from channel partners
+ Gain trust from subordinates and 100 PCs
+ Increased sales revenue from 3MB to 5MB
(+40% LY) due to new sales strategies and
tactics
+ Improved sales & PC capabilities
+ Improved after-sales services
JOBS ACHIEVEMENTS
my ACHIEVEMENTS

29. © All rights reserved by Pimpisa P.
Where I have held these roles...
Moong Pattana International PLC.
Category Marketing Manager
Jun 2012 – Mar 2014
Category :
Cotton, Tooth brush, Wet wipe “V-Care”
Knife “Gerlach”, Sprayer “Foggy“ & "Smile-V”
Foot care “Revival Care”, New product category
- Marketing strategist
- Channel strategist
- Marketing planning manager
- Brand planning manager
- Marketing communication manager
- Marketing budget controller
- Product marketing manager
- New category & new category developer
- Demand & sales planner
Reason to leave : Took care of mom after
operation
Why they liked me...
+ Became honorary management committee
+ Gain trust from strategic channel partner
+ Increased sales revenue to 70 MB (+34%LY)
from new strategies and tactics
+ Ensure new product launch within timeline
+ Increased brand & product visibility via
in-store activation
+ Increased product penetration via digital
marketing
+ Initiated new product development
JOBS ACHIEVEMENTS
my ACHIEVEMENTS

30. © All rights reserved by Pimpisa P.
Where I have held these roles...
Hypertrade Consulting Limited
Category Manager
Apr – Sep 2014
Clients : Thai & Myanmar retailers/vendors
- Project manager
- Category & space manager
- Assortment reviewer
- Category Analyst
- Category & channel strategist
- Shopper insight manager
- Consumer insight manager
- Strategic partner with clients
- Opportunity Identification manager
Reason to leave : Contract Termination
Why they liked me...
+ Became consultant to business owners
+ Became honorary coach to client
management team
+ Gain trust from strategic business partners
e.g. Myanmar retailers, EYC, DKSH Health
Care
+ Develop category management training for
clients
+ Initiate category management template to
match with client’s objectives
JOBS ACHIEVEMENTS
my ACHIEVEMENTS

31. © All rights reserved by Pimpisa P.
Where I have held these roles...
Dunnhumby (Thailand) Limited
Client Director
Oct 2014 – Jan 2015
Clients : Thailand FMCG vendors
- Project manager
- Contract renewal manager
- Business partner with Clients and Tesco
- Strategist to help clients grow business
with Tesco
- Trainer to enable clients to understand
customer insight from Tesco and being
able to turn that insight into actionable plans
- Trainer & supporter to clients on Tesco-
specific approaches and processes such as
range and promotion
Reason to leave : End of 3-month contract
Why they liked me...
+ Became consultant to senior director
+ Became coach for client manager
+ Gain trust from Tesco and clients
+ Be able to help clients turn insights
into actionable recommendations
+ Achieved sales and profit target
with 7% growth
+ Success in contract renewal
+ Win-win relationship between
Tesco and clients
JOBS ACHIEVEMENTS
my ACHIEVEMENTS

32. © All rights reserved by Pimpisa P.
Where I have held these roles...
Rai Sub Sakun Limited
General manager
Feb 2015 - Present
Category : Sugarcane, jewelry,
harvester, harvester’s spare parts
- Project manager
- Consultant to business owner
- Business direction initiator
- Business analyst
- Business strategist
Reason to leave : Still working but
would like to find a permanent job
located in Bangkok or vicinity areas
Why they liked me...
+ Process optimization
+ 10% cost reduction from the divestiture
of harvester’s maintenance business
+ 10% incremental revenue from land
expansion of sugarcane business
+ 10% revenue growth from price restructure
of harvester’s spare part business
+ 10% margin growth from product
differentiation strategies of jewelry business
JOBS ACHIEVEMENTS
my ACHIEVEMENTS

33. © All rights reserved by Pimpisa P.
Cyberdict Crossword International Championship Youth Princess Cup 2008
@Central Bangna
my ACHIEVEMENTS

34. © All rights reserved by Pimpisa P.
English on Screen project with Cyberdict strategic partner – Major
Cineplex @Major Ratchayathin
my ACHIEVEMENTS

35. © All rights reserved by Pimpisa P.
Cyberdict Translation Championship 2009 @SE-ED Chamjuree Square
my ACHIEVEMENTS

36. © All rights reserved by Pimpisa P.
my CONTACT DETAILS