Nonprofits in the age of social media
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I presented this to students in a Nonprofit Operations course at UCLA. Through analysis of a series of case studies, we explored how organizations are leveraging the power of new technologies to raise awareness and money -- and better handle crises.
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Nonprofits in the age of social media
- 1. Nonprofits in the age of social media Presented 7/5/11 at UCLA
- 2. Social media is Not new work. It’s where your work is going.
- 3. Three takeaways from this presentation Democratization of resources = new rules Go to the power Be a long-term investor
- 4. Democratization of resources =new rules People don’t need infrastructure to organize. Do they need you? Flickr user David Boyle
- 5. 2. Go to the power “The people who are going to use it are already using the Web in other ways and those are the people who will be most successful with the tools. We tried to target those people where they are already.” Melissa Temme, The Salvation Army
- 8. Traffic to UCLA.edu is trending down. The homepage is now a less effective marketing tool.
- 9. “there are no pics on their facebook page” … the hotel has 100+ photos on their website, but without a Facebook presence, the hotel missed an opportunity.
- 10. 5 of Top 10 sites in the world are social
- 11. Discussion two Alverno College
- 12. Fundinglost.
- 14. Discussion three Charity: Water
- 15. 3 years $20 million 3,000 projects 17 countries 1.4 million people
- 16. Website closely connects donors with impact.
- 18. discussion four Empowered individuals
- 19. wishes.causes.com Is your nonprofit set up to leverage the energy of individuals?
- 20. Whittier College challenge results in peer-to-peer fundraising.
- 21. discussion five Union Rescue Mission
- 22. Union Rescue Mission integrates social media into development campaigns.
- 23. $3.8 million raised in37days using7marketing channelsto save Hope Gardens Family Center
- 25. Red Cross raised millions as leader in mobile giving. But also ran into social media problems. (Great response.)
- 26. Social media channels can provide an early warning system for crises (just ask McDonalds).
- 27. Discussion eight GRAMMYs
- 28. 1 show, 1 night, but The GRAMMYs have 3 staffers run social media year round. What’s appropriate staffing for your nonprofit?
- 29. The Most important social media work is unglamorous
- 31. Genevieve Haines, President ghaines@hainesco.com 310.940.8323 @genevievehaines
Notas do Editor
- Harrison launched the organization on his 31st birthday by asking friends to donate $31 instead of giving him a gift. It was a success--the birthday generated $15,000 and helped build Charity: Water's first few wells in Uganda. In the three years that followed, Harrison's simple birthday wish snowballed into donations that today total more than $20 million, translating into almost 3,000 water projects spanning everything from hand-dug wells and deep wells to protection for springs to rainwater harvesting. The organization has now provided clean water to more than 1.4 million people spanning 17 countries.