The design of the product and the packaging it comes in is essential to the success of our baby towels. Join us to learn how we will build and design our brand and packaging!

1. THE MILLION DOLLAR CASE STUDY
Session #7:
Branding & Packaging
Design
Journey to $1mil -
100% for Charity
April 5th, 2017

2. Where are we?
▸ Continued negotiations with 3 suppliers
▸ Decided on our favorite
▸ Sent the deposit this morning! :-)
▸ We need to send them our packaging
design by Monday

3. ▸ Packaging Basics
▸ Legal Regulations
▸ Amazon Guidelines
▸ Hiring/Working with designers
▸ Made it look good!
Webinar Overview

4. ▸ Work with your Factory:
▹ What do you normally use?
▹ What are you familiar with?
▹ Templates?
▸ Last Resort
▹ Get your packaging made elsewhere
Packaging made Easy
Asking for a
Brand Name
at the End!

5. Our Template

6. ▸ Requirements
▹ Barcode (more on this later)
▹ Country of Origin (i.e. made in China)
▹ Brand Name (for brand registry)
▹ Potential other certifications or guidelines,
google “Packaging requirements for ….”
▸ Nice to have
▹ Visually appealing
▹ Company contact info
What to put on the packaging?

7. No great, centralized resource for packaging requirements
▹ Google “Packaging requirements for …”
▹ Ask your supplier if they have standardized
packaging and look what’s on there
▹ Ask an inspection company like
AsiaInspection.com
▹ Look at your competitor's products (especially
large brands)
▹ Dangerous/regulated/complex products have a
higher chance for requirements
Where do I find out what else?

8. ▸ Most Relevant/Common
▹ Poly bags need suffocation warning
▹ FNSKU & no other barcodes
▹ Plush/Fabrics & Baby - max 1”x1” opening
▹ All around durable packaging (should not
open or break when dropped, etc.)
Find all of them here: http://amzn.to/2kZDIhf
Amazon Package Requirements

9. Source: http://amzn.to/2kZDIhf
Amazon Requirements

10. ▸ Why do we recommend FNSKU?
▹ Say NO to “Stickerless Commingled”
inventory
▹ Therefore, you need an FNSKU
▹ Avoid the extra work of labeling FNSKU’s
on top of UPC/EAN
▹ Just print FNSKU’s on your packaging
FNSKU vs. UPC vs. EAN

11. 1. Purchase from a reseller like
speedybarcodes.com
2. Create your listing with that UPC in order to
get your FNSKU
3. Once your product is live, apply for brand
registry then change the product identifier to
something like model number. This keeps
you out of trouble with Amazon.
You need an EAN/UPC to set up your listing

12. Here is how to get your FNSKU
Watch over my shoulder!
What should our brand name be? Put it in the chat box!

13. 1. Manufacturer Templates
2. Print Design 101
• Print Specs
• Layout & Design
• Do’s and Don'ts
3. Sourcing a Graphic / Package Designer
Packaging Design

14. 1. Your best option
2. Saves time
• Reduce variables
• Reduce headaches
• Streamline effectiveness
3. A good template & info package will include:
Size w/bleed, print specs, color process, and
if necessary, a die line.
Manufacturer Templates

15. A) Resolution
Screen = 72dpi Print = 300dpi
Print Design 101
Good Boy!

16. B) Bleed
Print Design 101

17. B) Templates & Dielines (manufacturer provided)
Print Design 101

18. C) Print & Color
Color Types:
Digital:
CMYK
Offset/Flex:
CMYK or
Spot (Pantone)
Print Design 101

19. D) Layout & Hierarchy
Print Design 101

20. E) Quick Design Do’s & Don’ts
● DO keep it simple
● DON’T use more than 2 fonts
● DO keep palette minimal
(especially for offset or flex printing)
● DON’T put unnecessary information or imagery, BUT...
● DO use the packaging as an opportunity to add value
Such as a recipe for your kitchen gadget, instructions, etc.
● DON’T design your own package unless you’re a designer
● DO hire a designer and let’s talk more about that now...
Print Design 101

21. F) Sourcing a Designer
Print Design 101

22. F) Sourcing a Designer
● Active Community
● Many Designs, 1 Price
● Packaging Specific Plans
● Good bang for the buck
● No need to dig through portfolios
Print Design 101

23. Wrap Up & Step by Step
● Work with your manufacturer and their in-house
packaging options.
● Get a template & print specs from them to work with.
● Decide on and assemble your package info.
● Find a designer or submit to 99 Designs.
● Select final and apply art to template.
● Send to your manufacturer.
● Approve proof
Done!
Packaging Design

24. 24
Brand Name Winners?

25. 25
JOIN US:
Wed April 12th @ 12noon PT for Webinar #8:
All things Shipping & Freight!