8. +8* and Me
– Worked in mobile SNS in Japan in 2003
• With avatars, virtual goods and GPS!
– Advise leading companies worldwide
• MIH (China/S.Africa | Largest shareholder of Tencent)
• DeNA (Japan | Mobile Game Town)
• IMVU (US | 3D chat / virtual world)
– First commercial report on Tencent “Inside QQ”
– Work with China-based 3D social gaming
startup
– Co-Founded Mobile Monday in Beijing
9. Here is the plan
1. Exogenous innovation
2. What is innovation?
3. The 5C™ of Innovation
4. Some things we think are
cool
5. What if all this was
irrelevant?
83. From China to the World?
1.“Global” idea
2.Multi-cultural team
3.Leverage resources globally
84. One example: Cmune
• What is it?
– Next-generation social gaming platform
– 3D MMO: Browser / SNS / Widgets / Download
– Virtual goods
• Team
– Based in Beijing
– 7 nationalities
– Most speak 2+ languages & lived in several
countries
85. Early Results
• 1 million installations
• Microsoft BizSpark
• Facebook Fund
• Facebook gaming campaign
89. Contact Us
www.plus8star.com
benjamin@plus8star.com
ers! +81 | Japan
benjamin0123 Che
+82 | Korea
http://twitter.com/plus8star +86 | China
Telecom & Internet
www.linkedin.com/in/benjaminjoffe
+ Added Value
www.slideshare.net/plus8star * High quality
91. There are more ideas
outside your country
than inside
Tom Kelley
CEO, IDEO
The 10 faces of Innovation
92. “Innovation Arbitrage”
• About us
– +8* | Plus Eight Star is the leading cross-market and cross-cultural
consultancy in Asia.
– We provide local expertise & global perspective on mobile and Internet
innovation from China, Japan and South Korea to add value to and accelerate
the development of our clients’ businesses.
• Our services
– Analysis of proven best practices and business models from Asia
– Other services: executive study trips, market entry strategy, M&A advisory,
partners identification, negotiation support.
• Founder & CEO: Benjamin Joffe
– 9 years experience with mobile & Internet in Asia
– Selected among “China’s Top 100 mobile industry influencers” in 2007 and 2008
– Regularly quoted in international press and keynote speaker at numerous
telecom and Internet events
– Fluent in English, Japanese, French with working knowledge of Mandarin,
Korean and Spanish
93. Selected References
• Adidas | E-commerce strategy for China, Japan & Korea
• Bouygues Telecom | Cases studies of leading Asian Web 2.0
services and virtual worlds
• Deutsche Telekom / T-Online | Benchmark of Korean mobile &
Internet convergence strategies
• Hemisphere | Analysis of mobile marketing best practices in
Japan and South Korea (Hemisphere is a leading digital
advertising agency), analysis of leading social platforms (SNS,
virtual worlds, online games).
• Microsoft | Analysis of Japan’s key players and market catalysts
for mobile commerce market positioning in China
• DeNA | Case studies of the best practices of leading social
networks in China and South Korea (DeNA operates Mobile
Game Town, Japan’s leading mobile SNS service)
• China Mobile | Benchmark of Korean leading online communities
• Sands Capital Management | Evaluation of China’s investment
opportunities in social networks in China
94. Social Contribution
• Mobile Monday
– Founder of the Mobile Monday forum in Beijing since 2006
(3,000+ members, 28 events, over 100 presentations).
• Media
– Monthly column on Asian innovation for Asian Business Leaders
(one of the leading Chinese business magazines), numerous
interviews in international media such as The Economist,
CNN.com, etc.
• Events
– Regular keynote speaker and moderator at Internet, Telecom,
Media and Investment events
e.g. eComm, ITU Asia, Asia Venture Capital Forum, China Mobility
International Summit, O’Reilly’s Graphing Social Patterns, Red Herring Asia,
Media 08 Conference, Wireless Developer Forum, Open Web Asia,
XMediaLab, Mobile Monday Global Summit, etc.)