Local SEO 101 presentation for Oct. 20th Workshop N
Directory-Submission
1.
2. Seamlessly customize and
update content for each and
every location
The essential details about your locations
Rich content that differentiates your locations
and drives engagement
Tools to manage 10 locations or 10,000
Controls for your account and info
Store and use a library of assets
Smart technology to quickly transfer your data
Simple tool to get into Google
Location Manager
3. Location Manager: Geodata
Location Name
Routable Lat/Long
Map Positioning Information
Search Categories & Subcategories
Depending on your needs,
the Location Manager
provides specialized options
like alternate phone numbers,
delivery addresses, privacy
settings, and the like
Automatically sync 45 core
geodata fields, like name
and address, that define
each unique location
Address
Hide Address (for
nonphysical businesses)
4. More Phone Numbers
Payment Methods
Contact Email
Main Phone Number
Hours
Location Website
Business Logo
Location Manager: Geodata
Holiday Hours
5. Embedded Video
Photo Caption
Up to 100 photos per location
Products and Services
Social Media Profiles
Calendars
Staff Bios
Menus
Business Description
Foursquare Special
Facebook Cover Photo
Facebook Profile Photo
Clickable Featured Message
Display URL for Clickable
Featured Message
Twitter Handle
Location Manager: Rich Content
6. Custom Template Upload
Bulk Edit
Advanced Filter
Custom View
Browse Location View
Location Search
Filters
Folder Organization
Folder Permissions
Designed to manage tens
of thousands of locations
as easily as one
Location Manager: Multi-Location Management
7. Content Editing Options
Location Access
Access Levels
Access levels and roles keep you
in control of your presence
Location Manager: Access Controls
8. Folder OrganizationFilters
Use Count
Store and manage a full
library of text and photo
assets
Asset Search
Advanced Filter
Custom View
Location AssignmentDescriptions
Location Manager: Digital Asset Manager
Scheduled Assets
9. 10+ Predefined Export Formats
Custom Export Formats
API Import
Bulk Import
Quickly import and export your
data using smart formatting
Location Manager: Import & Export
13. Duplicate records of your business
information that appear in the search
ecosystem cost your business time
and money.
Deactivate duplicate listings from
the PowerListings Network, so only
the listings you want are public.
Automatic Duplicate Detection
Publisher-Level Suppression
Suppression Scan, Status, &
Verification
Duplicate Redirects
Unlimited Suppression
Listings: Duplicate Suppression
14. Business Descriptions
Core Geodata
Photos
Hours of Operation
With more than 20% of search market share in the US,
Bing is an essential piece of the local ecosystem.
More than 150 million users search for local
businesses and services on Bing every month.
External Links
Listings: Bing
Analytics
15. Hours of Operation
Photo
Clickable Featured Message
Core Geodata
Categories
Menus
Business Descriptions
Bios
Products & Services
Calendars
Quick Updates
Analytics
External Links
Payments Accepted
Lat/Long Address
Routable Lat/Long
27 million drivers trust
MapQuest to get them
where they’re headed.
Up your presence with
MapQuest and tailor your
content to stand out from
the competition
Listings: MapQuest
16. Photo Gallery
Business Descriptions
Clickable Featured Message
Video
Payments Accepted
Core Geodata
Hours of Operation
Categories
Review Alert
Real-Time Updates
External Links
Trusted Name in Local Search -
Help Superpages users find
your locations with detailed
information and rich content
so your business stands out
Analytics
Listings: Superpages
17. Categories
Clickable Featured Message
Business Descriptions
Photo Gallery
Payments Accepted
Hours of Operation
Core Geodata
Fast Updates
Review Alert
External Links
With news, reviews, ratings, driving directions, and interactive
maps, the multi-faceted Yahoo! assists over 150 million people
in finding local businesses and services
Video
Analytics
Listings: Yahoo!
18. Yelp crowdsources valuable local
business reviews by customers for
customers — with over 138 million users
totaling around 61 million reviews.
Categories
Hours of Operation
Core Geodata
Photo Gallery
External Links
Business Descriptions
Real-Time Updates
Review Alert
Listings: Yelp
19.
20. Web pages for your location
with cutting edge technology
Sync and embed content to your website
Basic information
Enhanced Content Lists
Social
Pages
21. Sync information
and embed content
to your website
Pages: Website Widgets
Calendar
Products
Bios
Menus
Responsive Design
Easy Setup Options
Smart Sizing
Social Posting
Customized Fonts and
Background Colors
22.
23. Reclaim your brand at the
local level in social
Share updates by platform or location
Create places for customers to check in, including
Facebook pages
Monitor customer feedback in real time
Social
25. Monitor what customers
say about their
experience in your
locations on every
Network site that
supports reviews — in
real time
Social: Review Monitoring
Review Notifications
Location, Rating, Keyword, &
Additional Filters
Exports
Review Search
Review Share
26. Lat/Long
Facebook has captured
13% of local search
Social: Facebook
We’re Here Tracking
Photo Gallery
Check-Ins Roll-up
Calendars
Products and Services
Menus
Bios
Cover Photo
Brand Logo
Delete and Merge Pages
Create Local Pages
Core Geodata
Up to 5 User Categories
Hours
28. Social: Foursquare
Core Geodata
Payments
Foursquare Special Offer Integration
Real-Time Updates
Tip Alerts
Respond to Tips
Track Swarm check-ins
Lat/Long
Categories
Where 45 million customers
find places they love
Hours
29. Improve your exposure
and Google presence
Social: Google+
Comment from platform
Posting
Review Monitoring
30.
31. Exclusive access to metrics
to measure KPIs in real time,
and at scale
Metrics to optimize your campaigns
Isolate sources that matter most
Advanced filtering
Track active and passive customer engagements
Analytics
32. Analytics: Listings
Exclusive
Exclusive analytics
for listings on publishers in the
PowerListings Network
Listings Profile Views
Listings Searches
Trending Terms
Featured Message Clicks
Yelp Page Views
Live Listings
Bing Searches
33. Analytics: Social
Measure engagement
across all your locations
in one place
Facebook Talking About This
Facebook Likes
Facebook Locations Roll-Up
Facebook Were Here
Foursquare Check-Ins
Foursquare Unique Users
35. Analytics: Dashboard
Tools for isolating data for
your program
Site-Specific Reporting
Saved Reports
Filter by Time
Filter by Location
Report Notification
Display for Folders
Display for Time
Report Builder
CSV Report
Pin Reports
Data Visualization
Optional Retail 4-5-4 Calendar