The project is all about research how artificial Intelligence will help the recruitment industry in hiring the right candidate at right place. It is all about adding value to the organisation in a effective way

1. TO DEVISE AND IMPLEMENT
STRATEGIES,
TO CREATE AWARENESS AND
SALES
FOR ABHAY TECHSOLUTION
Presented By: Gautam V Raval

2. INDEX
2
Sr. No. Contents Page No.
1 Industry Analysis 3-4
2 Competitor Analysis 5-6
3 Company Profile 7
4 Objective of Survey 8
5 Research Methodology 9-14
6 Analysis 15-24
7 Findings 25-26
8 Suggestions 27-28
9 Learnings 29-30

3. INDUSTRY
ANALYSIS
3

4.  Recruitment refers to the process of finding new employees for
an organization.
 HR departments often take on this role, but companies may
outsource these functions to a staffing firms, or recruiting agency
in order to locate and hire qualified candidates
 The global recruitment process outsourcing market is forecasted
to grow at a compound annual growth rate (CAGR) of 17.66%
from 2017 to 2021
 In The Recruitment Industry in India is growing at 21% per year
and is approximately worth Rs. 35,000 crores.
 Many countries and major corporates will be investing in India in
mere future which an article was also published in ET
INDUSTRY ANALYSIS
4

5. COMPETITOR
ANALYSIS
5

6. COMPETITOR ANALYSIS
 Over all into the similar space of the product there are 24 competitor’s
across the globe.
 But the Major competitor is IBM Kenexa Employee Assessments, who
is providing the similar features at a starting price of Rs; 20,540/-
 The collaboration of the organisation is with the huge and major
corporates in the market.
Add a Footer 6

7. COMPANY PROFILE
• Establishment on: 8th Auguest,2017
• It is dealing into IT/Software Industry
• Abhay Techsolution, also known as ATS; is a
synonym for “Affordable technology Solutions”.
• It’s USP is to provide the software solutions for
complex business problems that too at a very
affordable price.
• Their Major focus is automating the HR Practices
with integration of Artificial Intelligence.
7
PRODUCTS ARE:
Products
NextJob
Meet
KPI
E3 HR
App
Payrolite

8. OBJECTIVE OF
STUDY
8
 To create the awareness for the product and a sales pipe line through
the pre sales activity.
 Created the unique way to conduct the survey
 How to hold the customer’s attention through product launch
 To study the trends in market for recruitment software industry
 To study the consumer behaviour

9. RESEARCH
METHODOLOGY
9

10. Convenience SAMPLING
 We targeted the sample population
who were involved in the
recruitment process, they may be
the HR executives, Decision Makers,
IT Professionals, owners etc.
DATA COLLECTION METHOD:
 The mode of collection of the data
was primary research, the research
that was performed was based on
the set of Questionnaires,
Interactive conversation and Idea of
creative video survey.
 The collection of the data helped to
identify the Prospect customers for
the product which also created the
healthy pipeline for the product
which may achieve the maximum
sales post the product launch
10

11. 11

12. OPINIONS TO USE
THE PRODUCT
12

13.  While undergoing the survey they were also the opinions
of the people, who denied giving the survey and expressed
their views, Some of them are highlighted below:
 It is not useful even if candidate is willingly to be trained
and be part of organisation.
 Run time challenges are not handled so effectively.
 It is basically a key word matcher no verification is done.
 It won’t add value in a country like India as its too diverse
in nature and incurs additional cost.
 We will not be able to connect the blue-collar employees.
 Data Base was questioned.
 Resume Parse was questioned why 70% only why not 80
to 85% accuracy is given.
 Data secrecy, as we were a start-up.
OPINIONS TO USE THE
PRODUCT
13

14.  At same time some of the executive’s managers have also said that
we need to work on the demo to purchase the product
 Sample size: Survey was conducted for 89 organizations out of 182,
and rest 96 had an opinion of theirs regarding AI into recruitment
which is noted further
OPINIONS TO USE THE
PRODUCT
14

15. ANALYSIS
15

16. 16
 Summary Of Analysis:
 The product may perform in the market or no was a question. Understanding
present situation as still the product is the Pre-Launch phase and our core
responsibility was to create the awareness with a concept and the idea of AI
into recruitment, but most of the meets were demanded for the Demo of
the product as everyone wanted a solution to their problem.
 Based on the primary research and the present phase of the product to do
the future analysis the Z test states.
For Z Test (Hypothesis Statement):
 H0: The product may work, as the concept is new and may add value to the
organisation.
 H1: No, the product and new concept may not work and might not add
value.
 While performing the test certain parameters, like the USP of the product were
considered, HR involvement in Interview scheduling, challenges faced by the
recruiter, urgent hiring with quality candidate and majorly the cost that they
would incur.
 By doing the test, the results have appeared to accept the Alternative
Hypothesis and reject the Null Hypothesis.

17. 17
 Interpretation to the results: As mentioned the overall sample size is 182 out of
86 have agreed and given the survey and are warm leads to the product post
launch but 96 have expressed their opinions, for not to use the product.
 It’s a very thin line to make the appropriate decision, as most of them have asked,
is the DEMO of the product, Free Trials, to know whether it may really add value
or no.
 If 86 have agreed and post product launch if product dose well then it won’t take
more efforts to convince the rest 96 to prove their opinions wrong.
 Rest 86 who have given the survey they facing the following challenges which the
portal NextJob Can be the solution.

18. HOW OFTEN DO YOU HIRE:
• As per the above data 37 to 26% are in the cycle
to recruitment very aggressively where it’s an
additional responsibility to the HR including all
the HR activities of the organization, whereas it
is the additional pressure and also incurs the
cost too.
• Where one can identify the requirement of the
organization and pitch accordingly as our main
aspect was pricing, where least that is 16%
category organization would also afford for the
product considering 8.33% of CTC paying to third
party.
18
37%
26%
15%
22%
Sum of Data
Daily Once a Month Once in a blue moon Once in six months
Daily
Once A Month
Once a blue Moon
Once in Six Months

19. HOW OFTEN DO YOU TRAVEL
FOR SOURCING A CANDIDATE
• Usually Travelling is the major concern in
recruitment process for Interviewing the
candidates, whereas the expected output is
least assured to overcome the risk and cost
incurred.
• Analysing figures NextJob as Portal can help
saving the time, cost and efforts of the HR and
candidates by using Online/Offline Video
Interview Feature.
• Usually Consultancies make candidates travel.
19
28
22
20
16
0.33
0.25
0.24
0.18
0
5
10
15
20
25
30
Sum of Percentage
Sum of Data

20. WHO SCHEDULES AND
COORDINATES INTERVIEW
FOR YOU:
• As per the data most of the companies are hiring
through the third-party recruitment agency and using
ATS to ease the process but these are the cost
parameters for the organization, due to increasing
challenges and run time requirements.
• To overcome this challenge and eliminate most of the
Human Intervention, where Rob the USP of the product
becomes a mediator and communicates most of the
needed information to the given situation and can be
used for multi-purpose including ATS
20
ATS
14%
Recruiter
26%
Self
21%
Third Party
39%
Sum of Data
ATS
Recruiter
Self
Third Party

21. CHOOSE THE CHALLENGES
THAT YOU FACE IN HIRING
TALENT:
• Note: Respondent could choose multiple number of
challenges
• Here to this particular question where Recruiters
have chosen multiple, challenges what they are
facing, most of the recruiters are facing the
challenge of Quality of CV and the Cost of hiring,
where NextJob is a portal where the recruiters can
easily overcome the challenge.
21
55
69
54
72
28
42
69
78
52
56
0 20 40 60 80 100
Candidate expectation matching
Candidate turn-up ratio
Coordination hassles?
Cost of Hiring
Employer Brand positioning
Managing Job responses/ Application
tracking
No Show?
Quality of CV’s
Quality of recruiters
Response Time/ TAT
Total
Total

22. MORE AMOUNTS OF TIME
& COST IS SPENT ON
DEVELOPING ANALYTICS
AND GENERATING REPORTS
NOWADAYS:
• Usually interpreting the work done for an audit or any
reviews is a very difficult task, as we need to refer the
backdated work and invest lots of time and efforts
continuing with day to day activity, after analysing
there is still a question of authenticity which hinders
the mind. To avoid such complexation NextJob as a
portal gives day to day updates on the very first page of
login named as dashboard. This also saves cost of using
any other tools to do analysis
22
22
15
12
34
3
0
5
10
15
20
25
30
35
40
Agree Disagree Neutral Strongly
Agree
Strongly
disagree
Total
Total

23. IS URGENT HIRING’S WITH
QUALITY CANDIDATE:
• One of the major challenges is urgent hiring’s of
Quality candidate and the cost that is incurred in
hiring, usually urgent hiring’s are fulfilled by 3rd
party agencies where there is least assurance of
candidate with good knowledge and his ability to
perform too. To overcome this challenge NextJob is
portal where lots of JD matched profiles can be
looked upon in an annual subscription of it at a
fingertip 24*7
23
10
32
9
12
23
0
5
10
15
20
25
30
35
Agree Disagree Neutral Strongly
Agree
Strongly
disagree
Total
Total

24. WHAT IS THE AVERAGE
COST THAT YOU SPEND ON
HIRING A CANDIDATE:
• Nowadays cost cutting is the major responsibility of
every working Individual, hiring at minimum cost is
what every recruiter looks for. Either it is 3rd party
agencies, portals, or any data base it for a limited
period of time or any tools for that matter are
costlier, But Nextjob as portal has unlimited usage
in a year’s subscription. Here we can win from rest
of our competitors as our prices too affordable.
24
28
42
18
0
5
10
15
20
25
30
35
40
45
15000-20000 25000+ 8000-12000
Total
Total

25. FINDINGS
25

26. FINDINGS
 The price of the product is inexpensive compared to the rest 24
competitors.
 The features which are provided by the competitors are comparatively
less that in the portal of next job.
 All features are provided on the payment of P.A, the case with the
competitors is not so.
 The customers are interested to buy the product, as most of the
decision makers and HO are located in Mumbai.
 The concept of AI will be booming in mere future.
Add a Footer 26

27. SUGGESTIONS
27

28.  They have to have a proper organizational structure
 Should notify the updates, changes formally through the medium
if E-Mails
 Weekly Review meeting needs to be conducted, to know the
product development Stage.
 Should more focus on the Technical errors and try to fix the
solutions with the permeant solutions
 To capture more no. of customers and keep the after sales
service up to the mark they have increase the bandwidth size of
their product’s server
 Have to create more visibility of their product and organization
through the medium of social media and other platforms.
SUGGESTIONS
28

29. LEARNINGS
29

30.  How to manage and plan the meetings, timings and
targets to complete it in a single day
 Understood the techniques of Data Mining
 Building real time Strategies
 Understood the Practical implication of the SPANCO
Model
 Convincing technique at various levels
LEARNINGS
30

31. THANK YOU
Add a Footer 31