QiCrafting is a consultancy that helps brands find new opportunities around wellness. They work with brands in four areas: brand purpose, brand futures, brand innovation, and brand stories. Their current research focuses on exploring opportunities at the intersection of quantified self and holistic wellness. The document discusses how people are rethinking health in terms of wellness instead of illness, giving brands opportunities to become wellness brands by helping people with eating, moving, sleeping or breathing better. Brands can enable wellness choices through quantified self apps and gadgets, and craft wellness experiences that connect their brand to specific wellness aspects. QiCrafting designs wellness retreats, exploration quests, innovation challenges and storytelling workshops to

1. Welcome to
QiCrafting!

2. Welcome to QiCrafting!
QiCrafting is an insights and innovation
consultancy that helps brands find new
opportunities around wellness.!
!
We work with brands in four areas: Brand
Purpose (PurposeCrafting), Brand Futures
(FutureCrafting), Brand Innovation
(ChangeCrafting) and Brand Stories
(StoryCrafting).!
!
Our current research focus is on exploring
emerging opportunities at the intersection
of quantified self and holistic wellness.!

3. The Wellness
Opportunity!

4. Think Wellness, Not
Illness!
People around the world are rethinking
of their health in terms of wellness,
instead of illness. !
!
Pharmaceuticals, healthcare and
insurance brand also have an
opportunity to redefine themselves
around wellness and occupy a bigger
space in people’s minds and hearts.!
Photo from Flickr!

5. Become a Wellness
Brand!
All brand that can help people eat,
move, sleep or breathe better are
wellness brands, even if they don’t know
it yet. !
!
All such brand have an opportunity to
create products, platforms, and
programs that help people in their quest
for wellness.!
Photo from Flickr!

6. Enable Wellness
Choices!
People are taking responsibility for their
own wellness, including diet, exercise,
diagnostic and medication, and
depending less on the healthcare
system. !
!
Brands have an opportunity to create
quantified self gadgets and apps to
enable people to make better wellness
choices and stick to them.!
Photo from Flickr!

7. Craft Wellness
Experiences!
People are seeking out experiences that
enhance their sense of wellness, and
are willing to pay a premium for them.!
!
Brands have an opportunity to create
wellness experiences that connect their
brand essence with a specific aspect of
wellness.!
!
Photo from Flickr!

8. Work With
QiCrafting!

9. Brand Purpose:
PurposeCrafting!
We design wellness retreats to help
marketers re-connect with themselves
and their consumers as people, rediscover their brand’s purpose in relation
to wellness, and re-articulate it around
emerging opportunities in wellness.!
Photo from Flickr!

10. Brand Futures:
FutureCrafting!
We design exploration quests to help
marketers understand early adopters
who are driving the quantified self
movement, and imagine future
scenarios on how technology might
change our relationship with wellness,
and its role in their own businesses.!
Photo from Flickr!

11. Brand Innovation:
ChangeCrafting!
We design innovation challenges to help
marketers use a range of divergence
and convergence tools to co-create new
wellness-themed products and services
with consumers, early adopters and
experts.!
Photo from Flickr!

12. Brand Stories:
StoryCrafting!
We design storytelling workshops to
help marketers engage their consumers
as people, by creating, curating and
crowdsourcing purpose-inspired
wellness-themed brand stories.!
Photo from Flickr!

13. The QiCrafting
Network!

14. The QiCrafting Network!
Gaurav Mishra!
!
Founder and CEO,
QiCrafting!
Shanghai!
Amena Lee
Schlaikjer !
Founder,
The Wellness Works !
Shanghai!
Yan Liu !
!
Founder, !
Ask Lab!
Shanghai!
James Norris!
!
Founder, !
Self Spark!
Singapore!
To learn more about QiCrafting, visit http://qicrafting.com, !
email us at gaurav@qicrafting.com, or call us at +8615618060597.!

15. qicrafting.com!