2. Text Messaging
• 1-5 message/month from brand to 31% consumers &
more than 20/ month to 23% consumers.
• Why Text messaging?
• Quick way to grab attention and easy proliferation.
• SMS/MMS- Important marketing strategy
• Open rate of SMS- 98%
• 8X more effective engagement source
• Instigate direct purchase by 50% consumers
• Predicted growth contribution 40% b 2017
• 10x more coupons redemption
3. Short Message Service
• SMS is a fast and efficient way to engage with your
customer.
• SMS enables you to reach your customers.
• You have limited space.
• Types of SMS text: Promotional & Transactional
Special offers,
Promotions, or
sales
Order Alerts Appointment
reminders
Contest Alerts
4. SMS: Industry Practices
Brief & Focused
Avoid Slang & Abbreviations
Offer something valuable
Identify yourself
Make customers feel special
Always have a CTA
5. Multimedia Messaging Service
• Special offers, promotions, or sales.
• Video Content
• New product images
• MMS messaging provides great branding opportunities.
• MMS texts have a higher customer engagement with a 15% average CTR.
• MMS increases campaign opt-ins by 20% over SMS.
• 8x more sharing from subscribers.
• You can fit more in a MMS message.
6. Create Engaging MMS
• Use rich, engaging visuals.
• Consider including a scannable code
for promotions.
• Connect your MMS message to a full
campaign.
• Include social sharing buttons.
8. Compliance Guidelines
• Include instructions on how to opt out.
• You must notify subscribers if there is
a cost to the service.
• Provide subscribers with a way to ask
questions.
• Set expectations.
10. DEFINING YOUR MOBILE APP
STRATEGY
Mobile apps can support your business goal, whether that is to extend your product, drive
engagement, or support commerce. Mobile apps provide an opportunity to drive extremely
deep engagement with your customers.
STEPS
1
2
3
4
YOUR APP DEVELOPMENT TEAM
SELECTING YOUR APP STRATEGY TEAM
DETERMINE YOUR APP STRATEGY
CREATING YOUR APP ROADMAP
11. 1 YOUR APP DEVELOPMENT TEAM. REALLY?
• Is Mobile app right for your business?
• If yes! Assemble a cross functional team of stakeholders
2 YOUR APP STRATEGY TEAM:
• Executive Leaders - CMO, CPO’s & CTO’s
• Marketeers - “Don’t forget sales guys”
• UI & UX People
• Product Managers & Developers
3 YOUR APP STRATEGY GOALS:
• Acquisition
• Engagement
• Retention/Conversion
4 CREATING YOUR APP ROADMAP
• Long Term Focus for app.
• Continuous Iteration as per market need/trends
15. PAYMENT MODELS AND PRICING
Once you have decided what type of app makes the most sense for your business,
you need to decide whether & how to price your app ?
PRICING STRATEGIES
😊 😎😡🤑
16. MOBILE APP DESIGN & DEVELOPMENT
Once you have determined the type of app and the pricing model that fits your business,
it’s time to get started on app design.
17. HOW TO KICK START &
ACCELERATE ?
🤔
App Functionality &
Flow
Development
Cost Time
18. REASONS FOR CREATING WIREFRAMES
WIREFRAMING
Creating a wireframe—an outline or diagram of your app’s ow and functionality
Save Money Expand Idea Structure Work
Assess App
Functions
Early Feedback
ELEMENTS TO CONSIDER:
Ask for Review
Share the app
User Help or Support
Option to change settings
19. Few Important Concepts:
UX First Credentials Later
Decide Engagement Flow
Solicit Feedback & Review
Personalize UX & Content
Localization & Local Content
20. APP DEVELOPMENT
To ask the right questions and evaluate which development plan can
work best for your app and organization.
21. TIME & COST BREAKDOWN
Simple
Apps
Moderate
Apps
Complex
Apps
Cost of
Development
$ 35000
Cost of
Development
$ 200,000
24. APP PROMOTION
Cross Channel
Promotion
EXPAND REACH
INCREASE DOWNLOAD VOLUME
App Promotion
Checklist
EVENTS
IN-STORE
PRINT
TELEVISION
WEBSITE
BLOG
EMAILS
SMS
PAID SEARCH
SOCIAL MEDIA
25. • 63% Apps discovered by App Search
Elements of App Store Optimization
• Title : primary keyword in your title helps improve your ranking.
• Description: should support ASO strategy.
• Keywords: choose better keywords and maintain a high ranking
• Reviews and ratings: 60% downloads through recommendations of
friends
OPTIMIZE APP STORE PROMOTION
33. Conclusion
Each of the different tactical channels offer a new way to engage with the
customers.
The ubiquity and proximity of the mobile device in today’s modern culture
demonstrates why mobile has become and will continue to be indispensable to
marketers.
Marketing via mobile devices is about unlocking the potential of a huge,
expanding, captive, and engaged audience. Mobile marketing is modern
marketing.