Digital marketing proposal for a cakeshop describing their target audience, the services we would provide as a digital marketing agency and why they need them
4. Target Audience 1
Rohan is a 16 year old male teenage boy
studying in the X-th standard and has a limited
amount of pocket-money with him. He wants to
buy a cake for his sister that fits his budget.
He lives in Lajpat nagar, New Delhi.
Age 14 – 22
UnmarriedStudent
Male / Female
5. Target Audience 2
Age 23 - 27 Male / Female
Working professional Unmarried
Sharin is a 25 year old woman working in the IT
sector. She is earning a decent amount of money
for her age and wants to buy a cake for a
colleague that is not too expensive but not cheap
either.
She works in sector 41, Noida.
6. Target Audience 3
Age 28-42 Male / Female
Working professional Married
Kanan is a 40 year old father of a young boy. He
works as a consultant and earns well as he is
experienced. He wants to buy a cake for his son’s
birthday and would not mind an expensive one.
He lives in New Friends colony, Delhi.
7. Content on homepage
Top portion of the page
Sliding banner on top
Slide 1 – Shop USP
Slide 2 – Festive or
seasonal offers
Slide 3 – Certificates
or awards
1.
2.
Form in the right side bar asking for email in return for
discount voucher.
16. WHY SEO IS BENEFICIAL TO YOUR BUSINESS
WEBSITE RANKING IMPROVES YOU GET MORE VISITORS
INCREASED PROFITS BRAND TRUST GROWS
AMAZING RETURN ON INVESTMENT
19. WHY SOCIAL MEDIA MARKETING IS CRUCIAL
FOR YOUR BUSINESS
Brand Awareness Brand Loyalty
Higher Conversion
Rates
Improved SEO
Increased Inbound Traffic
