“Las decisiones gastronómicas están cada vez más impulsadas por TripAdvisor, Facebook, Google & Co.” Presentación de Günter Exel, Marketing Consultant from Austria and member of the International Consulting Network, eTourism consultancy Tourismuszukunft en el I Congreso Internacional de Turismo Gastronómico
1. 1st INTERNATIONAL CONGRESS ON GASTRONOMIC TOURISM, PAMPLONA
1
Günter Exel, Tourismuszukunft
Pamplona, February 22nd, 2018
SOCIAL SAVOURS
THE DIGITAL FACE
OF FOOD TOURISM
21. 21
BE PRESENT ON
SOCIAL MEDIA
Social Media:
» Instagram: highly inspirational for new
clients – great to be found through
hashtags in connection with product, topic
or place
» Facebook: ideal for staying in touch with
steady customers – but also an local
platform!
» Twitter: Important if you focus on hashtags
– but also a great multimedia tool!
22. 22
BE PRESENT ON THE MOST
IMPORTANT PLATFORMS
Search Engines:
» Google My Business: one-time registration
Rating Platforms:
» TripAdvisor: the one-stop-show for many
travellers
» Yelp: app/platform for local businesses
» ViaMichelin.es: 13 top restaurants
» Ratings on Google and Facebook
» BE SOCIAL
30. BE PRESENT
AND PROVIDE
YOUR DATA!
Check out
http://schema.org/Restaurant
and set informations for
address and contact data,
opening hours, reservations,
cuisine highlights, star
ratings…
30
31. 31
BE SOCIAL
TALK TO YOUR GUESTS
Engage with past and potential customers on
social media channels and rating platforms
32. 32
BE SOCIAL ON
SOCIAL MEDIA
Social Media Platforms:
» Instagram, Facebook, Twitter
» Storytelling with Instagram Stories,
Facebook Stories,
Twitter Moments, Messenger
Day …
» Reviews on Facebook, Google+
» Rating Platforms like TripAdvisor, Minube
etc.
» Updates per Messenger: WhatsApp,
Facebook Messenger (m.me/YOURNAME),
Reservations per Chatbot
43. 43
BE SOCIAL YOU DON‘T NEED
APPS LIKE STARBUCKS BARISTA!
Source: https://techcrunch.com/2017/01/30/starbucks-unveils-a-virtual-assistant-that-takes-your-order-via-messaging-or-voice/
44. 44
BE SOCIAL ON FACEBOOK
MESSENGER AND WHATSAPP
Sources: http://torrepoblado.com/, https://www.diegocoquillat.com/el-restaurante-en-el-que-puedes-pedir-la-cuenta-por-whatsapp-entrevista/
49. 49
BE EXCITING AND ASK YOUR
GUESTS TO TALK ABOUT YOU!
Social Media:
» Communicate your profiles
» Ask for sharing
» Reshare on your own profiles
» Communicate hashtags
» Use social walls
Acitivities Platforms:
» Monitor your presence on TripAdvisor & Co
» Ask for ratings
52. 52
BE PERSONAL MAKE
GUESTS TALK ABOUT
YOU!Don‘t underestimate the power of private communication via
messengers like WhatsApp, Facebook Messenger & Co.!
60. 60
BE YOURSELF
THAT’S ME …
THANKS!GÜNTER EXEL
TOURISMUSZUKUNFT
Presentation on Slideshare
www.bit.ly/pamplona18
Twitter: @guenterexel
www.tourismuszukunft.de/guenterexel
Notas do Editor
Rating platforms like TripAdvisor and HolidayCheck, but also gatekeepers like Facebook and Google are a more reliable assistance for decisions than the verdict of a singular guide
Rating platforms like TripAdvisor and HolidayCheck, but also gatekeepers like Facebook and Google are a more reliable assistance for decisions than the verdict of a singular guide
A place page is an automatic entry created when a new user checks in to review your location when you don’t have a Facebook page set up, or when they can’t find one for your location
A place page is an automatic entry created when a new user checks in to review your location when you don’t have a Facebook page set up, or when they can’t find one for your location
Rating platforms like TripAdvisor and HolidayCheck, but also gatekeepers like Facebook and Google are a more reliable assistance for decisions than the verdict of a singular guide
Erlebnisse statt eines simplen Restaurantbesuchs sind nach wie vor Verkaufselement. Profis sind sich einig: Der Betrieb muss im Gedächtnis bleiben. Uniformität ist dabei ein Killer.
Even more, there are a lot of special interest platforms and communities driving interest to a specific gastronomic outlet
Ein Foto vom Essen zu machen, ist Standard geworden. Die Gäste teilen, twittern und posten – wieso als Betrieb nicht die Gratis-PR nutzen?