Podcasting can be an effective part of a content strategy. It allows one to build an audience and expertise through an accessible audio format. While initially equipment costs were high, podcasting is now easy to do with mobile apps and free hosting services. To be successful, one should focus on regular weekly releases of around 22 minutes, drive listeners to other content, and start podcasting without worrying about perfection.

1. Podcasting:
Should it be part of your content strategy?

2. GaryLeland.com/PodD

3. P.T. Barnum

4. “I don't care what you
say about me, just
spell my name right”
P.T. Barnum 1800s

5. “I don't care what you
say about me, just
spell my name right”
P.T. Barnum 1800s
“I don't care what you
say about me, just
spell my Domain right”
Gary Leland 2016

6. Gary Leland
• 2004 - My First Podcast
• 2006 - Time Magazine
• 2014 - Podcast Movement
• 2016 - Hall Of Fame

7. 112 Slides

8. More Than 90%

9. Not Today

10. What Is A Podcast?

11. In 2011

12. Podcast
• Audio or video files that are
available for downloading, of
which new episodes are delivered
automatically to subscribers.

13. Podcast
• Audio or video files that are
available for downloading, of
which new episodes are delivered
automatically to subscribers.

14. An Audio File Is Not A Podcast

15. Podcast
• Audio or video files that are
available for downloading, of
which new episodes are delivered
automatically to subscribers.

16. July Podcast Downloads
•72.2% Mobile Devices
•22.11 Computers
•0.17% Set Top Box

17. July Podcast Downloads
• 72.2% Mobile Devices
•22.11 Computers
•0.17% Set Top Box

18. We Subscribe You Deliver

19. The Easiest Content To Consume

20. While Driving

21. While Walking

22. While Cutting The Grass

23. Consume It Anywhere

25. 173 Million Blogs

26. 325,000 Podcasts

27. 172,290,000
More Blogs Than Podcasts

28. Average Downloads Per Episode

29. Podcasting Stats April 2016
Top 20% - 1,300 dpe
Top 10% - 3,800 dpe
Top 8.3% - 5,000 dpe
Top 5% - 9,600 dpe
Top 2% - 27,000 dpe
Top 1% - 52,000 dpe

32. Adam Curry

34. iPod

35. Dave Winer
Developed first blogging software, and RSS

36. 2004 First Podcast

37. Ben Hammersley

38. Named In 2004

39. 2005 - Podcast Genre On iTunes
Big Moment #1

40. Phone & iPod

41. Tether To Update

42. 2007 - iPhone
Big Moment #2

43. Podcast Apps

44. Listening & Subscribing Made Easy

45. 2014 - Native App On Every iPhone
Big Moment #3

47. Podcast Apps

48. Downloads By App
• 55.6% Apple App
• 6.1% Podcast Addict
• 2.89% Stitcher
• 2.25% Pocketcast
• 1.98% Overcast

49. 3.08 to 1

50. Great Time For Podcasts

51. Cost Of Equipment

52. Home Studio

54. My Rig

55. Lavaliere

56. Specialty Mics

58. Show Types

59. Solo Shows

60. Co-Hosted Shows

61. Online Interview Shows

62. In Person Interviews

63. Common Mistakes

64. Artwork

65. Bad Artwork

66. Poor Audio

67. Background Noise

68. Poor Consistancy

69. Stick To A Schedule

70. Worrying About Downloads

71. 300 Listeners

72. Hosting Your Own Podcasts

73. Hosting Services
• Libsyn.com
• Blueberry.com
• PodBean.com
• Podomatic.com
• SoundCloud.com

74. Call To Action

75. Drive People To Your Website

76. Buy Stuff

77. Waiting For Perfection

80. Ideal Podcast
•Length - 22 Minutes
•Release Day - Tuesdays
•Frequency - Weekly

82. New and Noteworthy

83. New and Noteworthy

85. Multicasting
Multiple Uses

86. Video Podcast - Audio Podcast

87. Podcast - Book

88. Magazine - Podcast

89. Free Podcast - Paid App

90. Podcast - Blog Post

91. Reasons To Podcast

92. Be Seen As An Expert

93. Become The Media

94. Build A Target Audience

95. Connect With Professionals

96. Promote Your Services

97. Make Money

98. How Do I Make Money?

99. Advertising

100. Affiliate Programs

101. Donations

102. Sell Your Own Stuff

103. I Sell Softball Equipment

104. Resources

105. Anaheim

106. How To Sites
• SchoolOfPodcasting.com
• The Podcast Answerman
• Podcast411.com
• TheAudacityToPodcast.com
• ThePodcastersStudio.com

107. Editing Software
•Macs - Garage Band
•PCs - AudacityTeam.org

108. Mobile Recording Apps
•BossJock
•GarageBand (IOS only)
•Ferrite
•TwistedWave (IOS only)

109. WordPress Podcast Players
• Libsyn Podcast Plugin
• Blueberry PowerPress
• Seriously Simple Podcasting
• Smart Podcast Player

110. PodcastRepairman.com

111. Secret To Success

113. You Can’t Improve Until You Start

114. GaryLelandShow.com

115. GaryLeland.com
• GaryLeland@gmail.com
• Twitter.com/GaryLeland
• Facebook.com/GaryLeland
• GaryLeland.com
• GaryLelandShow.com