Explore strategies for optimizing your digital business over time, to maximize revenue from both new and existing customers. Explore techniques and repeatable models to drive new customer acquisition and increase website visitor sales conversions.

1. 1© 2014 Purchasing Power, LLC. All rights reserved.© 2014 Purchasing Power, LLC. All rights reserved.
Digital Transformation
Optimization
Scott Wheeler
COO
Prakash Muthukrishnan
CIO

2. 2© 2014 Purchasing Power, LLC. All rights reserved.

3. 3© 2014 Purchasing Power, LLC. All rights reserved.
Our Clients and Customers
over
25million
customer payroll
deductions
more than
275corporate clients
95%Client retention
rate
A+BBB rating
NPS of
60and climbing
more than
7.8million
eligible employees

4. 4© 2014 Purchasing Power, LLC. All rights reserved. 4© 2014 Purchasing Power, LLC. All rights reserved.
3 Years Ago

5. 5© 2014 Purchasing Power, LLC. All rights reserved. 5© 2014 Purchasing Power, LLC. All rights reserved.
A Digital Coming of Age - effort
• Deployment of transformation tools:
• Supplier Integration
• Merchandising automation
• Logistics coordination
• Storefront replacement
• CRM-light implementation
• Document/Image management
• Enabled with speed and continuous
improvement thru awareness
• Timeframe was from March 2012 to-
date

6. 6© 2014 Purchasing Power, LLC. All rights reserved. 6© 2014 Purchasing Power, LLC. All rights reserved.
A Digital Coming of Age - results
• Site Conversion +20%
• Product Catalog grew 13x
• Order Conversion +200 bps
• Vendor order fill rate +150 bps
• On-time order SLA +600 bps
• Digital marketing +87%
• Hard documents -33%
• Order shipment speed improved 2
full days
• NPS +20%

7. 7© 2014 Purchasing Power, LLC. All rights reserved. 7© 2014 Purchasing Power, LLC. All rights reserved.
A Digital Coming of Age - results
Conversion 2014 2015 YoY
Tablet 2.8% 3.6% +27%
Mobile 1.3% 2.3% +78%
Desktop 4.2% 4.9% +15%
Mobile App* - 2.8% -
94.00%
95.00%
96.00%
97.00%
98.00%
99.00%
100.00%
%FillRate
Vendor Fill Rate
2014 Fill Rate
2015 Fill Rate
0.0
1.0
2.0
3.0
4.0
5.0
6.0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2014
2015
Calls/Order
Document Channel
Order Speed
0.0
20.0
40.0
60.0
80.0
Jan FebMar Apr May Jun Jul Aug Sep Oct Nov Dec
2014
2015
Net Promoter

8. 8© 2014 Purchasing Power, LLC. All rights reserved. 8© 2014 Purchasing Power, LLC. All rights reserved.
Hybris Launch
• Launch Date : March 15th, 2014
• Hybris StoreFront
– Search, Facets
– Multiple images
– Multiple catalogs
• CS Cockpit
– Impersonation
• PCM
– Inventory, OOS
• WCMS
• CyberSource

9. 9© 2014 Purchasing Power, LLC. All rights reserved. 9© 2014 Purchasing Power, LLC. All rights reserved.
New Capabilities
• Persistent Cart
– Insight into product demand
• A/B Testing
• Product Content
– Rich content via WebCollage integration
– Optimized Upsell/Cross sell information
• Loyalty

10. 10© 2014 Purchasing Power, LLC. All rights reserved. 10© 2014 Purchasing Power, LLC. All rights reserved.
User Experience
• Website is now responsive
• Mobile App
• Self Serve features
– My Account
– Document Uploads
– Account Statement
• Check Out Optimization
– Site conversion increased
by 25%
• Web Taxonomy changes

11. 11© 2014 Purchasing Power, LLC. All rights reserved. 11© 2014 Purchasing Power, LLC. All rights reserved.
User Experience
• Website is now responsive
• Mobile App
• Self Serve features
– My Account
– Document Uploads
– Account Statement
• Check Out Optimization
– Site conversion increased
by 25%
• Web Taxonomy changes

12. 12© 2014 Purchasing Power, LLC. All rights reserved. 12© 2014 Purchasing Power, LLC. All rights reserved.
User Experience
• Website is now responsive
• Mobile App
• Self Serve features
– My Account
– Document Uploads
– Account Statement
• Check Out Optimization
– Site conversion increased
by 25%
• Web Taxonomy changes

13. 13© 2014 Purchasing Power, LLC. All rights reserved. 13© 2014 Purchasing Power, LLC. All rights reserved.
User Experience
• Website is now responsive
• Mobile App
• Self Serve features
– My Account
– Document Uploads
– Account Statement
• Check Out Optimization
– Site conversion increased
by 25%
• Web Taxonomy changes

14. 14© 2014 Purchasing Power, LLC. All rights reserved. 14© 2014 Purchasing Power, LLC. All rights reserved.
User Experience
• Website is now responsive
• Mobile App
• Self Serve features
– My Account
– Document Uploads
– Account Statement
– Returns
• Check Out Optimization
– Site conversion increased
by 25%
• Web Taxonomy changes

15. 15© 2014 Purchasing Power, LLC. All rights reserved. 15© 2014 Purchasing Power, LLC. All rights reserved.
Digital Marketing
• Retargetting
• Enhanced Promotional Capabilities

16. 16© 2014 Purchasing Power, LLC. All rights reserved. 16© 2014 Purchasing Power, LLC. All rights reserved.
B2B Capabilities – Platform Expansion
 Awareness
 Registration
 Login
CHALLENGES
 Integration with Benefit
Portals and TPA sites
SOLUTION
 Increased penetration,
traffic and revenue
RESULTS

17. 17© 2014 Purchasing Power, LLC. All rights reserved. 17© 2014 Purchasing Power, LLC. All rights reserved.
B2B Capabilities – Vendor Integration
 Integration with Tirebuyer
 13K+ SKU’s
 Fitment Engine API
 Installer Details API
Tires Category Launch
Roadmap
 “Market Place” concept
 Launch vendors rapidly

18. 18© 2014 Purchasing Power, LLC. All rights reserved. 18© 2014 Purchasing Power, LLC. All rights reserved.
Q & A