Use social media and your website effectively to boost your online business presence. Learn about: How Google ranks your business Three different approaches for building online visibility How to use social media to increase both your personal and online business visibility Gallop Web Services offers website design and development, as well as technical consultative services to businesses. We take a look at the big picture to offer a comprehensive plan for building a responsive website, branding social media, and then tying it all together to strengthen the business presence online.

1. Using Technology to Boost Your Visibility Online

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 About search engines
 Approaches for building a presence online
 Using Social Media for online visibility

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 How Google stores info on your business
 It is a massive and extremely dynamic database: The “perfect
search engine understands exactly what you mean and
gives you back exactly what you want”. Larry Page, Google
co-founder
 Google (and other search engines) cross reference every
single query ever typed, every single bit of information stored
and every image ever uploaded through website servers
around the world. It then lists the results displaying the most
relevant to the least likely in an attempt to fulfill the search
criteria as accurately as possible.

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 How Google stores info on your business
 They keep information forever, until it is replaced or
completely removed from its original server. Even then, the
information is often stored in archive depositories. This is
one reason privacy and internet security is such a big deal.
 Google products - If you own an Android; search the web
with Google; use the browser Chrome; have a
Gmail, YouTube, Blogger, Feedburner, Google +, etc. then
you are a consumer of Google products and chances are you
have a Google account. You should make use of the free tools
Google offers.

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 Approaches for building a presence online
 Have a website--no matter how basic. Get the best you can
afford and make sure you have plenty of information about
what you do and how to contact you on it.
 No money in your budget? Consider a free blog from
Wordpress.com or Google Blogger. It’s something anyway.
 Got a storefront? Claim your business listings in the major
search engines – Google, Bing and Yahoo. You’ll be able to
upload your logo, images, video. Also free, but does require
proof of business and a bit of your time.

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 Using Social Media for online visibility
 Pick the ones you like and will use the most. No need to hit
ALL of them.
 Facebook, Pinterest and Google+ are probably a must for any
business involved with visual displays of products or services
(ie., interior design company)
 Facebook & Twitter – best for businesses that often provide a
blow-by-blow description of activity or events, or share
knowledge about activities/events (ie., wineries )
 LinkedIn – every business person should have an account. It
is free networking and may open doors of opportunity.

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 Using Social Media for online visibility
 How does SM help with visibility?
Social media builds identity both personally and professionally. They are the avenue
for conversation and therefore a big part of today’s marketing approach.
 Tie it all together – have a plan
A website link to FB and Twitter via blog; feeds into the website from FB, Twitter &
LI (as part of a desired strategy). Invite people to Like you website & FB business
page. Use HootSuite to manage your social media.
 Give it time to establish your online reputation
It takes months for online activity to collect in search engines as relevant data.
The more places you and your business are on with real information containing
consistent and useful keywords, the better the likelihood of getting listed well
in the search engines.

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Use HootSuite to Organize Social Media

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 When using social media:
 Think like a reporter - interview yourself
 If you put something out there for comments, be prepared to
answer intelligently
 Be first and be right--don’t let someone else tell your story
 “Never Twitter when you are bitter” and use only verified
information
 Determine a standard format you can follow to make the job
easier
 Know and understand your own communication style

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Questions?

12. What Gallop Web Services Offers
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 Design – website and social media branding
 Website Development
 E-commerce
 Website Hosting
 Search Engine Optimization (SEO)
 Search Engine Marketing (SEM)
 Applications & Software Development
 IT Support
 Software training

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15. Using Technology to Boost Your Visibility Online