2. About magazine
Men’s Health is the №1 worldwide source of information for and about men.
It’s the magazine for the active, successful, professional men who want greater control over
their physical, mental, and emotional lives.
Men’s Health speaks to every aspect of a man’s life, providing its readers with the latest
information on health, fitness, fashion, nutrition, relationships, travel, gear and money.
Men’s Health is the largest and best-selling men’s lifestyle magazine brand in the world
with 46 international editions and a worldwide readership of over 20 million.
Men’s Health. Tons Of Useful Stuff
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3. Men’s Health Ukraine
PRINT-RUN:
70 000 copies
PERIODIC:
one time a month
FORMAT:
STANDARD: 215x275 mm
MINI: 170x225 mm
COVER PRICE:
25 UAH (standard)
16 UAH (mini)
DISTRIBUTION:
to all the major cities of Ukraine.
35 % of the print-run is distributed to Kiev.
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4. Men’s Health Man is
 Achieve a lot, but want more
 Like to be self-confident
 Anxious to look better
 Able to cope with the problems,
but prefer to prevent them
 Are experts in good meal and drinks
 Get maximum satisfaction (communicating)
from relations with girlfriend
 Look answers to unspoken questions
 Live at their full potential
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5. Active readers
 Well-educated men between
the ages of 20 and 45
 Getting a higher education
or already have one
 Earn an above average income
 Residents of big cities
(population: 500 000 people and more)
 Actually arising and developing
so-called middle class
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6. In every Men’s Health issue
As simple as ABC
Fast facts and brief news about everything:
health, fitness, sport, relationship, sex, hot facts
Sex and relationship
New answers on eternal questions,
advice and recommendations
Career
How to build relationship with: business
partners,competitors,yourself
Men questions
You ask – we answer. Medicine, fitness,
psychology, style, equipment
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7. Adventure
Travelling reports from different expedition
Extreme
New kind of extreme sport
Human body and ration
Health in details. Advice and news in
nutritional care
Personal trainer
Advice from a coach or an expert. Exercises
you can do at home, your office or in a gym
Style and fashion
What is in fashion, how to get dressed
and look after yourself
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In every Men’s Health issue

8. Style Guide
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Periodic press: two times a year
Number of issue: April, October
«Stylish guide» - the special addition devoted
to fashion trends of the season.
Its task – to help readers to do the correct
choice of business suits, playwear, shoes,
cosmetics, technique.
«Stylish guide» gives useful advices,
how to look after oneself and clothes,
how to combine the different numbers
of cloth and accessories.

9. Gear Guide
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Periodic press: one-two times a year
Season: Spring, Autumn
«Gear Guide»
Special addition devoted to latest
gadgets and gear.
Its task – to inform readers about
the most innovative products
and latest technology.

10. 10
76%
24%
men 86,44 women 27,23
Men’s Health readership
One issue readership – 113,67 K person
TNS. PMI 2012. One issue readership

11. 11
13%
46%
22%
16%
3%
16 - 19 20 - 29 30 - 39 40 - 54 other
Men’s Health readers’ age
Reader average age – 27 y.o.
TNS. PMI 2012. One issue readership

12. 12
55%45%
single 60,96 married 49,93
27%
22%41%
3%
1%
6%
high above the average
average below the average
low N/A
Family status Income level per month
TNS. PMI 2012. One issue readership

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Distribution
0
2 000
4 000
6 000
8 000
10 000
12 000
14 000
16 000
18 000
20 000 35%
17%
11% 10% 10%
8%
5%
4%
Amountofcopies
Total circulation – 70 000 copies

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Rate card 2013
Price exclude taxes
Fixation costs additional 20% of the page price
Premium positions Price
1-st spread € 13 870
2-nd, 3-rd spread € 12 800
Inside spread € 10 950
Next to: content, editor-in-chief letter € 6 950
3-rd cover € 6 950
Back cover € 9 150
Inside pages
1 page € 5 550
1/2 page € 3 750
1/3 page (vertical) € 3 750
1/3 page (horizontal) € 3 700
1 PR page € 6 000
1/2 PR page, 1/3 PR page € 4 170

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Technical calendar 2013
layouts deadline
insert delivery
deadline
sales date
January’13 13.11.2012 05.12.2012 17.12.2012
February’13 13.12.2012 10.01.2013 21.01.2013
March’13 20.01.2013 13.02.2013 25.02.2013
April’13 13.02.2013 13.03.2013 25.03.2013
May’13 20.03.2013 10.04.2013 22.04.2013
June’13 09.04.2013 07.05.2013 20.05.2013
July’13 21.05.2013 12.06.2013 25.06.2013
August’13 17.06.2013 10.07.2013 22.07.2013
September’13 18.07.2013 07.08.2013 19.08.2013
October’13 09.08.2013 11.09.2013 23.09.2013
November’13 12.09.2013 09.10.2013 21.10.2013
December’13 15.10.2013 06.11.2013 18.11.2013

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Sanoma Media Ukraine
Phone number: +38 044 390 58 70
Editor in chief: Dmitriy Pribytko
Art-director: Yaroslav Rudenko
Advertising Sales: Anastasya Bondarovich, Tatiana Bortnik
Marketing: Lida Turkovska
Thank you!