This slides were made for Pioneros 2.0 Final which was a inter-university business case competition. The main goal was to show the solution of a business case provided by Lafarge-Holcim Ltd. It included a cement type and its future marketing and financial condition. The presenters were Galib Hassan Khan, Mohaiminul Islam, Md. Shihabuzzaman, Fahim RAshid Choudhury.
4. • Integrated plant.
• Own clinker.
• OPC has been profitable
throughout the last decade.
• Higher profit margin.
• 10% expected growth of PCC
through marketing.
• High Brand equity
5. • OPC incurring loss during bad
quarters.
• Brand equity on eroding line.
• OPC demand falling sharply
6. • Industry growth expected to
reach double digits in five years.
• Prospectus Building Material
segment with no sustainable
actions of the rivals.
• OPC business to be profitable
through marketing in 2 years.
7. • Cement industry being price
sensitive
• Competitors adopt extensive
marketing policy and budget.
• Government projects
dominated by rivals.
• Short term rivalry for
competitors’ quick decisions.
8. New Entry
Competitive Rivalry
SubstitutesCustomers
Suppliers
• Economies of scale
• Difficult access to raw
materials
• Scarcity of suitable location
• Tough competition among
competitors
• Building Material Industry-
Absolute dominance of
Excellence Cement
• Influential large-scale
buyers
• Less powerful individual
buyers
• OPC- threat of replacement
by PCC
• PCC- no eminent threat
• Building Material- emerging
market
• Easy availability of raw
materials giving upper hand
16. Leveraging on my own
supply of raw materials
Secondary factor
• Allocate 30% to share research of my OPC
being the highest quality.
• 35% to Sponsor programs of PWD ,
Roads and Highways department.
• 35% for a Dedicated team to maintain
liaison with premium builders.
17. OPC sales will increase by
OPC sales growth 10 %
500 kiloton from 2500 kilotons
After effects
18. 75 million
10 %
10.7 %
105
million$
% Investment in BM according
to growth potential
Utilization of saved cost
19. From OPC
PCC and Investment in BMTarget Growth 15%
10.7%4.3 %
After effects