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The Final
Team Ingenious
Excellence CEMENT
?
• Integrated plant.
• Own clinker.
• OPC has been profitable
throughout the last decade.
• Higher profit margin.
• 10% expected growth of PCC
through marketing.
• High Brand equity
• OPC incurring loss during bad
quarters.
• Brand equity on eroding line.
• OPC demand falling sharply
• Industry growth expected to
reach double digits in five years.
• Prospectus Building Material
segment with no sustainable
actions of the rivals.
• OPC business to be profitable
through marketing in 2 years.
• Cement industry being price
sensitive
• Competitors adopt extensive
marketing policy and budget.
• Government projects
dominated by rivals.
• Short term rivalry for
competitors’ quick decisions.
New Entry
Competitive Rivalry
SubstitutesCustomers
Suppliers
• Economies of scale
• Difficult access to raw
materials
• Scarcity of suitable location
• Tough competition among
competitors
• Building Material Industry-
Absolute dominance of
Excellence Cement
• Influential large-scale
buyers
• Less powerful individual
buyers
• OPC- threat of replacement
by PCC
• PCC- no eminent threat
• Building Material- emerging
market
• Easy availability of raw
materials giving upper hand
Profit ShareRevenue Share
6%
15%
21%
Key Insights
Core Issue
Keep Selling OPC
10% +
45%
11%
10-15
What would stop
producing OPC mean?
Time
DemandofCement
Growth
Time
DemandofCement
Saturated
Time
Strength
• Bridges
• Flyovers
• Nuclear Power plants
Leveraging on my own
supply of raw materials
Secondary factor
Leveraging on my own
supply of raw materials
Secondary factor
• Allocate 30% to share research of my OPC
being the highest quality.
• 35% to Sponsor programs of PWD ,
Roads and Highways department.
• 35% for a Dedicated team to maintain
liaison with premium builders.
OPC sales will increase by
OPC sales growth 10 %
500 kiloton from 2500 kilotons
After effects
75 million
10 %
10.7 %
105
million$
% Investment in BM according
to growth potential
Utilization of saved cost
From OPC
PCC and Investment in BMTarget Growth 15%
10.7%4.3 %
After effects
যুগে যুগে নারীরা যযভাগে পররোগরর েন্ধনগে দৃঢ় েগরগে,
যেভাগে আপনার স্থাপনার েন্ধনগে দৃঢ় েরগে েযেহার েরুন…
Excellence Cement
Construction of footpath, road
dividers and pavements on
important roads
এেটু েৃরিগেই রাগের ঘুম হারাম?
েযেহার েরুন…
Excellence Waterproofing Solution
দুগযযাগেও আস্থার প্রেীে
Excellence Cement,
এখন যদশ েড়ার প্রেযগে…
SHARING ENDORSEMENT OF
EXPERT ON MASS MEDIA
% Investment in BM according to growth
potential
Backup Plan
2000
2050
2100
2150
2200
2250
2300
2350
2400
2450
0 1 2 3
Revenue in millions for Backup plan vs
Current condition
11.9 %
After effects of Backup Plan
Time
DemandofCement
Saturation
Time
DemandofCement
Growth
•
•
•
•
Short Term Long Term
Copyright @ Galib Hassan Khan, Mohaiminul Islam, Md. Shihabuzzaman, Fahim Rashid Choudhury

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