Roger McNamee is a co-founder of Elevation Partners. He began his career in 1982 at T. Rowe Price Associates, where he managed the top-ranked Science & Technology Fund and co-managed the New Horizons Fund. In 1991, he launched Integral Capital Partners, the first crossover fund (combining later stage venture capital with public market investments), in partnership with Kleiner Perkins Caufield & Byers. In 1999, Roger co-founded Silver Lake Partners, the first private equity fund focused on technology businesses. In 2004, Roger and his partners launched Elevation Partners, an investment partnership focused on the intersection of media and entertainment content and consumer technology. Roger performs 100 shows a year in the band Moonalice, where he plays bass and guitar. Moonalice pioneered the use of social media in music, inventing such applications as Twittercast concerts, Moonalice radio on Twitter, live MoonTune video-streamed concerts, and the Couch Tour. The band’s website (Moonalice.com) enables fans to listen to any song or show and to watch every concert on a smartphone without an app. Moonalice is renowned for the quality of poster art associated with the band. Moonalice’s single, “It’s 4:20 Somewhere” has been downloaded more than 960,000 times. Roger is the author of The New Normal, published in 2004 by the Portfolio imprint of Penguin Books, and The Moonalice Legend: Posters and Words, Volumes 1 & 2, published in 2008 and 2010, respectively. Roger serves on board of directors of Wordnik. In philanthropy, he serves on the boards of the Rock ‘n’ Roll Hall of Fame Museum, and the Rex Foundation. Roger holds a B.A. from Yale University and an M.B.A. from the Amos Tuck School of Business at Dartmouth College.

1.
How
to
Revive
the
Web
Presenta(on
to
Mashable
Connect
Roger
McNamee
Eleva(on
Partners

2. Hypothesis
#1
Investors
and
entrepreneurs
risk
missing
a
huge
business
opportunity
because
they
are
using
the
wrong
vocabulary

3. 1998-­‐2006:
Internet
+
Web
World
Wide
Web
–
HTML
4
Internet

4. 2007-­‐Present:
Two
Separate
Markets
World
Wide
Web
HTML
4
Internet
5/4/12
App
Model
Carriers
+
WiFi
”How
to
Revive
the
Web"
by
Roger
McNamee
5

5. 2007-­‐Present:
Hypernet
+
Hyperweb
World
Wide
Web
HTML
4
App
Model
ßHyperwebà
Internet
Carriers
+
WiFi
ßHypernetà
5/4/2012
”How
to
Revive
the
Web"
by
Roger
McNamee
6

6. Hypothesis
#2
Businesses
are
adop(ng
consumer
technology
because
it
is
cheaper
to
buy,
cheaper
to
support,
and
works
beLer.

7. Web
=
Only
Half
of
Addressable
Market
Units/$
===>
HTML
4
Windows/IE
Mac/Safari
Search:
Google
App
Model
+
Carriers
iOS
Android
Search:
Apps
Hypernet
5/4/12
”How
to
Revive
the
Web"
by
Roger
McNamee
8

8. Hypothesis
#3
“Index
search”
s(ll
controls
wired
web;
in
mobile,
use
cases
and
behaviors
are
different,
resul(ng
in
different
winners

9. Apps
Replace
Google
for
Mobile
Search
Units/$
===>
HTML
4
100
searches
App
Model
+
Carriers
iPad:
10
iPhone:
1
Hypernet
5/4/12
”How
to
Revive
the
Web"
by
Roger
McNamee
10

10. Web
Winners
Have
Failed
to
Profit
From
Mobile
Google
MicrosoW
Facebook
Cisco
Oracle/Sun
SAP
Apple
Verizon
ATT
“Publishers”
Amazon
B&N
Hypernet
5/4/12
”How
to
Revive
the
Web"
by
Roger
McNamee
11

11. Hypothesis
#4
Apple
succeeded
by
hiding
technology
wherever
possible
.
.
.
and
subs(tu(ng
style.

12. Customers
Don’t
Love
the
Web
Units/$
===>
HTML
4
Open
source
Long
tail
Free
Commodi(zed
Wild
West
App
Model
+
Carriers
iOS
Branded
Free
+
Paid
Differen(ated
Secure
$400-­‐1,000
Hypernet
5/4/12
”How
to
Revive
the
Web"
by
Roger
McNamee

13. Hypothesis
#5
Next
genera(on
web
technology
will
favor
publishers/consumers
over
middle
men

14. Tech
Pendulum
Enabling
More
Content
Differengagon
Commodity
Content
Differen(ated
Content
HTML
4
Web
5/4/2012
App
Model
Future:
HTML
5
à
”How
to
Revive
the
Web"
by
Roger
McNamee
15

15. Engagement:
Metric
of
Value
for
Content
HTML
4
Web
iOS
HTML
5
Web
2-­‐5
mins/
app
????
15-­‐20
secs/story
4/4/2012
”How
to
Revive
the
Web"
by
Roger
McNamee
16

16. $
Value
to
Publisher
HTML
4
zone
iOS
zone
Content
=
Commodity
HTML
5
zone
Content
=
Differen(ated
You
are
here!
Engagement
Commodi(zed
content
favors
middle
men;
differen(ated
content
favors
publishers
and
consumers

17. HTML
5
=
Higher
Producgon
Values,
Lower
Cost
HTML
4
Flash
Flash
HTML
4
HTML
4
HTML
4
HTML
4
HTML
4
-­‐
Today
5/4/12
HTML
5
Flash
Flash
HTML
5
-­‐
2014
”How
to
Revive
the
Web"
by
Roger
McNamee
18

18. HTML
5
=
Engagement
and
Monegzagon
STORY
Product
1
Product
2
Product
3
Adver(sement
5/4/12
Product
1
*
Product
2
*
Product
3
*
HTML
5
enables
everything
to
be
an
app,
including
ads
Ads
can
be
@ed
directly
to
content
It
may
be
2-­‐3
years
before
HTML
5
tools
will
enable
this
”How
to
Revive
the
Web"
by
Roger
McNamee
19

19. HTML
5
“Apps”
May
Have
Mulgple
Forms
4
3
2
1
STORY
Product
1
Product
2
Product
3
INFOGRAPHIC
Stock
Trading
App
Ticker
1
*
Ticker
2
*
Ticker
3
*
1. App:
func@ons
like
a
na@ve
app
2. eBook:
something
to
read
later
3. Bookmark+:
content
available
for
later
reference
4. Layers
5/4/12
”How
to
Revive
the
Web"
by
Roger
McNamee
20

20. Mulgple
Forms
of
High
Value
Monegzagon
4
3
2
1
5/4/12
STORY
Product
1
Product
2
Product
3
Stock
Trading
App
INFOGRAPHIC
Ticker
1
*
Ticker
2
*
Ticker
3
*
1. App
delivery
2. eBook:
atomiza@on
of
content
enables
incremental
revenue
3. Content
available
for
later
reference
can
include
mone@za@on
4. Layers
can
include
mone@za@on
”How
to
Revive
the
Web"
by
Roger
McNamee
21

21. HTML
5
=
Wide
Open
Opportunity
Units/$
===>
World
Wide
Web
HTML
4
App
Model
Google
Apple
HTML
5
???
Content
=
Commodity
Content
=
Unlimited
Differengagon
Desktops
5/4/12
Content
=
Limited
Differengagon
Smart
Phones
Future
”How
to
Revive
the
Web"
by
Roger
McNamee
22

22. HTML
5
vs
Nagve
Apps
Advantage
Scale
Open
Source
Cost
Control
Economics
Funcgonality
5/4/12
iOS
√
???
”How
to
Revive
the
Web"
by
Roger
McNamee
HTML
5
√
√
√
√
???
23

23. HTML
5
=
Wide
Open
Opportunity
Units/$
===>
World
Wide
Web
HTML
4
App
Model
Google
Apple
HTML
5
???
Content
=
Commodity
Content
=
Unlimited
Differengagon
Desktops
5/4/12
Content
=
Limited
Differengagon
Smart
Phones
Future
”How
to
Revive
the
Web"
by
Roger
McNamee
24

24. Hypothesis
#6
Children
under
the
age
of
8
may
never
use
a
PC
the
way
you
do.

25. An
Eight-­‐Year
Old’s
Idea
of
a
Computer
5/4/12
”How
to
Revive
the
Web"
by
Roger
McNamee
26

26. Hypothesis
#7
Android
has
a
broken
economic
model;
cannot
compete
with
Apple
in
the
long
term

27. Brand
is
a
HUGE
Advantage
COGS
Apple’s
gross
margin
is
roughly
equal
to
gross
revenues
for
a
comparable
Android
COGS
Apple
5/4/12
Android
”How
to
Revive
the
Web"
by
Roger
McNamee
28

28. Android
=
Entropy
at
High
Velocity
Amazon
Verizon
Original
Android
Standard
5/4/12
Samsung
Barnes
&
Noble
”How
to
Revive
the
Web"
by
Roger
McNamee
29

29. Smart
Phone
Purchase
Drivers
Android
Apple
• Content
• Cool
factor
5/4/12
• Tech
heat
seeker
• Inexpensive
”How
to
Revive
the
Web"
by
Roger
McNamee
30

30. Hypothesis
#8
“Social”
and
“Mobile”
are
now
a
cost,
not
a
compe((ve
advantage

31. Hypothesis
#9
U.S.
economic
compe((veness
at
risk
unless
we
invest
far
more
in
post-­‐cellular
wireless
technology

32. Hypothesis
#10
Disrup(on
of
cable,
satellite,
and
even
NetFlix
is
beginning.

33. Economic
&
Market
Environment
• US
economy
is
beginning
to
improve,
despite
efforts
in
Washington
to
reduce
deficit
– DJIA,
S&P,
Nasdaq
reflect
rising
op(mism
– Unemployment
remains
high;
possibly
structural
• Excessive
consumer
indebtedness
acts
as
a
drag
on
growth
• Government
deficits
act
as
a
drag
on
future
growth
– Wars
compete
for
resources
with
private
economy
– Is
Iran
next?
• Investor
challenge:
what
is
the
happy
ending?
3/19/12
"Ten
Hypotheses"
by
Roger
McNamee
34

34. Onward!!
• Tech
heat
• Content
seeker
hLp://www.moonalice.com
• Cool
factor
• Inexpensive
hLp://www.eleva(on.com
5/4/12
”How
to
Revive
the
Web"
by
Roger
McNamee
35