Mais conteúdo relacionado Semelhante a Inbound Marketing according to the strategy of the Sherpa (20) Mais de Gabriel Szapiro (8) Inbound Marketing according to the strategy of the Sherpa2. The
necessary
end of media
HARASSMENT.
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Self-interested
users Club
Appointments
made under
pressure
Intrusive
emailings
Repeated
participation in
low ROI
trade shows
Undesired
Direct
Marketing
Call-centers
that make
repetitive and
needless calls
Press
releases with
random
impact
Outbound
Marketing
3. © G.SZAPIRO
Join
the struggle
against the dictatorship
of the need-oriented
communication and
“me too” strategy.
The time has come for
INBOUND
MARKETINGaccording to the strategy
of the sherpa
4. Definition
of INBOUND MARKETING
according to the strategy
of the sherpa
Let clients come to you
instead of searching for them…
by focusing on the desire
before the need.
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CICERO
“If you want to convince me, you have to think my
thoughts, feel my feelings and speak with my words.”
5. Strategy of the sherpa:
6 staps to transform your suspect
into ambassador
ALLOWATTRACT SEDUCE CONVERT CONCLUDE FOLLOW
Suspect
Curious
Visitor
Prospect
Lead
Client
Ambassador
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6. ATTRACT
Editorial strategy
• Infographics
• Photos / arts
• Movies
• Ebooks
• Handy Guide
• Social media
• SEO / SEM
• Blogs
• Advergame
• Affiliation
Suspect
Curious
MARIA CALLAS
“It is better to be a good popular singer
than a bad opera singer”
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13. B2C – LEAD GENERATION
LAUNCH OF
“TEL AVIV LIVE” BOOK
- 2 -
Landing
page
- 3 -
Page web
confirmation
- 4 -
emailing
confirmation
- 1 -
Emailing
+ bait
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17. SOCIAL MEDIA STRATEGYLA VILLA MAILLOT
CONTENT
PROPOSITION
TO GAIN
THE LOYALTY
Cocktail recipes:
a content easily
created and wanted
by the target.
“Robin’s cocktails”
Concept: Every 15 days, the barman Robin Boiteux
reveals the secrets of one of his cocktails
By means of a photo illustrating the cocktail and with a
text explaining how to create it, the recipe is published on
the Facebook page.
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20. OPTIMIZATION OF LEAD MANAGEMENT PROCESS
Target
Marketing
Automation
CRM
Improvement
of Lead
Management
Process
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21. FOLLOW
Optimization of lead
management process
• E-CRM
• “Privilege” actions
• “Early Adopters”
strategy
• Public relation
• Cocooning strategy
• Client Ego Promotion
• Offer of membership to
a virtual or real Club
• Social media community
• Viral videos
Ambassador
Client
STEVE JOBS
“Your customers’ dream is to have
a better and happier life […] Get
their lives more fulfilling.”
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24. Now the offer creates the need…
and not the contrary.
Gabriel Szapiro
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25. Gabriel SZAPIRO
General Manager
THANK YOU
FOR YOUR
ATTENTION
Agence SAPHIR
Groupe REVOLUTION 9
5 avenue Bertie Albrecht
75008 PARIS
Direct line: +33 (0)1 49 29 53 16
Standard: +33 (0)1 79 97 55 09
Mail: szapiro@bleusaphir.com
Site: www.bleusaphir.com
Blog: www.blue-blog.fr
Revolution 9: www.revolution9.fr
GROUPE
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