3. Empathy Map
SAY
“I got to work knowing hot it was”
“Being a good millennial, I am immediate”
“I believe university is an institution that lives to create and
improve knowledge, and should be seen less as a step
towards professional life”
“The direct school-work transition is very common, but should not
be seen as mandatory”
“Now I have a name to look after”
“You have to learn to play the professional game, and sometimes,
it’s a dirty one”
“I was more prepared as a senior than as a freshman”
THINK
School and work are different worlds
School’s duty is to create knowledge, not professionals
Professional life starts only at work
Working life has many perks, but hard work can overcome it
Work is not the only option for a recently graduated student
Somehow, his undergraduate course prepared him for work
DO
-
FEEL
Success in work is being on top of a career
University should focus on research
Professionals can be unethical
Work is more responsible than school
His university does not concern his professional life
His professional life does not concern his university
4. Problem Statement
Graduates need a way to feel better
integrated into their new work
environment because they don’t see
school as work.
