1. DESTEP model:

2. Index
• Australia
– Socio-cultural
– Technological
• New Zeland
– Socio-cultural
– Technological
• Europe: Ukraine, Spain and Germany
– Socio-cultural
– Technological

3. Australia
•Influences: America and Asia
•Sports: cricket, rugby, hockey…

4. Australia:
• The biotechnology
sector, communications and medical
equipment sector are very dynamic

5. New Zealand
• Influences from Maori, American, British and
Australian culture
• Christianity
• Maori television
• Sport: rugby

6. New Zealand:
• New Zealand is a modern and innovative
country
• Patent applications from the industries of
high and medium technology is below the
OECD average
• The biotechnology sector is very developed

7. Europe
• Ukraine
– Union of Sovietic Socialistic Republics
– Christianity: Orthodox arquitecture
– Typical food: vareniky

8. • Germany
– Major intellectual and popular currents in Europe.
– Sports: footdball and motorsports
– Variable food
– Inmigrants

9. • Spain
– Origins: Iberian, Celtiberan, Roman Catholic…
– Religion: Roman Catholiticism
– Music: flamenco
– Food: Mediterranean food

10. Europe:
• The development of telecommunications is
very important for europe
• Ukraine:
– Depend on industries established at the Soviet
time.

11. • Germany:
– Germans are very much concerned with the
technological quality of equipment they buy
– That’s why companies like Siemens,
Grunding, Volkswagen ect., are so
competitive
– Germany has many well-educated employees
that are capable of producing high-tech
machinery

12. • Spain:
– Good technological and industrial infrastructure
– Spain works a lot with telecommunication
sector and computer science sector
– The government wants to invest a lot in this
two sectors and also in research and
development

13. Sources:
• www.red2000.comspainculture1-index.html
• www.russia.com.mxucraniahistoriaycultura.
html
• www.kwintessential.co.ukresourcesglobal-
etiquettegermany-country-profile.html
• www.tourism.net.nz/new-zealand/about-new-
zealand/culture.html
• www.cultureandreaction.gov.au

14. If you have any question…
FEEL FREE TO ASK!