"Sustainable Destination Management, Case Studies from Brazil" presented by the Global Sustainable Tourism Council (GSTC) on January 24, 2017. Presenter: Dr. D'Arcy Dornan, GSTC Brazil Country Representative; Moderator: Ayako Ezaki, GSTC Training Director. Focused on practical steps to applying the GSTC Criteria for Destinations, this presentation shares lessons from successful sustainable destination management examples in Brazil and beyond. D'Arcy Dornan is the lead trainer for the upcoming GSTC Sustainable Tourism Training online class (2017 Q2), which will be held from April 3-28, 2017. Learn more & sign up: http://bit.ly/sttp-online17q2 *For GSTC members, regular webinars on various topics related to sustainable tourism are available. > See all upcoming GSTC Member-only webinars: http://www.gstcouncil.org/en/get-involved/events/upcoming-webinars.html > Not yet a member? Learn about membership options and opportunities: http://www.gstcouncil.org/en/get-involved/become-a-member.html

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Sustainable Destination
Management, Case Studies
from Brazil
Dr. D’Arcy Dornan Ayako Ezaki
GSTC Brazil Country
Representative, GSTC
Trainer
Training Director, GSTC
Sustainable Tourism
Training Program (STTP)

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Boost Your Sustainability Skills
Be among the first in
2017 to earn the NEW
GSTC Certificate in
Sustainable Tourism by
joining our first online
course (April 3-28), led
by Dr. D’Arcy Dornan.
Learn more & join:
http://bit.ly/sttp-online17q2
Early-bird registration
deadline: February 15th

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Int’l Year of Sustainable Tourism
for Development (IY2017)
“The International
Year aims to support
a change in policies,
business practices
and consumer
behavior towards a
more sustainable
tourism sector that
can contribute to the
SDGs.”
http://www.tourism4development2017.org

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Which of the five key areas of #IY2017 are
YOU most excited about?
1. Inclusive and sustainable economic growth.
2. Social inclusiveness, employment and poverty reduction.
3. Resource efficiency, environmental protection and
climate change.
4. Cultural values, diversity and heritage.
5. Mutual understanding, peace and security.
Question

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GSTC Criteria for
Destinations

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Which sector do you represent?
1. Destination
2. Government
3. Private Sector
4. NGO
5. Other
Question

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What Is a Destination?
A tourism destination is defined as “a geographic
area currently or potentially attractive to tourists”.
When discussing sustainable tourism standards
for destinations, think of a destination as a unified
entity of communities, tourism-related activities,
and the cultural and ecological surroundings, and
consider cumulative impacts of all tourism
activities.

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• To guide businesses looking to engage
in destination stewardship.
• To aid consumer choice.
• As a common standard for media when
discussing sustainable tourism.
• To support certification program
development in the destination.
• As baseline standards for governments
and NGOs.
• To guide regulatory and legal framework
development.
• As a tool for education and training.
How Can the GSTC Destination
Criteria Be Used?

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GSTC CRITERIA FOR
DESTINATIONS
Section A. Destination Sustainability
Management

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Of the following key management-related issues,
which one presents the biggest challenge for
your destination?
1. Access for All
2. Crisis and Emergency Management
3. Tourism Promotion
4. Sustainability Strategy
5. Public-Private Partnerships
Question

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GSTC-D (A) Sustainability Management
A1. Sustainable Destination Strategy
A1. The destination has established and is
implementing a multi-year tourism strategy that is
publicly available, is suited to its scale, that
considers environmental, economic, social, cultural
heritage, quality, health, safety, aesthetic issues,
and was developed with public participation.

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GSTC-D (A) Sustainability Management
A1. Sustainable Destination Strategy
Source: h*ps://goo.gl/JuPbbe

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Sustainable destination strategy
A plan of action, based on stakeholder
consultation and engagement, which sets out
the agreed vision, objectives and direction for
sustainable tourism in a destination and
designed to be used as a basis for identifying
destination management actions.
& Glossary

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A2. The destination has an effective organization, department,
group, or committee responsible for a coordinated approach to
sustainable tourism, with involvement by the private sector
and public sector. This group is suited to the size and scale of
the destination, and has defined responsibilities, oversight,
and implementation capability for the management of
environmental, economic, social, and cultural issues. This
group’s activities are appropriately funded.
GSTC-D (A) Sustainability Management
A2. Tourism Management Organization

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GSTC-D (A) Sustainability Management
A2. Tourism Management Organization

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A8. Where appropriate, sites and facilities, including those of
natural and cultural importance, are accessible to all, including
persons with disabilities and others who have specific access
requirements.
Where such sites and facilities are not immediately accessible,
access is afforded through the design and implementation of
solutions that take into account both the integrity of the site
and such reasonable accommodations for persons with access
requirements as can be achieved.
GSTC-D (A) Sustainability Management
A8. Access for All

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World Travel Market (WTM), 2014
World Responsible Tourism Award – Overall Winner
Category: Best for People with Disabilities
• Hotel Fazenda Campo dos Sonhos & Parque dos Sonhos
Accessibility and Sustainability in Tourism - Influencing the
development of a Tourist Destination

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A13. The destination has a crisis and emergency
response plan that is appropriate to the destination.
Key elements are communicated to residents,
visitors, and enterprises. The plan establishes
procedures and provides resources and training for
staff, visitors, and residents, and is updated on a
regular basis.
GSTC-D (A) Sustainability Management
A13. Crisis and Emergency Management

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GSTC-D (A) Sustainability Management
A13. Crisis and Emergency Management

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A14. Promotion is accurate with regard to the
destination and its products, services, and
sustainability claims. The promotional
messages treat local communities and tourists
authentically and respectfully.
GSTC-D (A) Sustainability Management
A14. Promotion

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GSTC-D (A) Sustainability Management
A14. Promotion
Source: h*p://inicia7vassustentaveis.turismo.gov.br/

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GSTC
DESTINATION PROGRAM

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The GSTC Destinations Program helps destinations
across the globe understand how to systematic apply the
GSTC Criteria to improve destination sustainability.
• Benefit from GSTC expert analysis of the destination, and
customized recommendations.
• Build capacity among stakeholders in the GSTC Criteria
and sustainable destination management.
• Learn the destination's current sustainability status
according to the GSTC Criteria.
About the GSTC Destination Program

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WHY GSTC Assessment?
As a result of GSTC Assessment, a destination will be able to:
• Compare sustainability performance across sustainability pillars.
• Understand best practices, to improve efficient resource use and
effective policy decision making.
• Prioritize next steps to address sustainability risks and opportunities.
• Identify concrete actions necessary to comply with GSTC Criteria for
Destinations and—if desired—pursue certification by a GSTC
Approved program.

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WHY GSTC Assessment?
As part of short- and long-term benefits of GSTC Assessment, a
destination can expect to:
• Generate positive marketing about the destination's commitment to
sustainability.
• Improve destination governance, policy making, stakeholder
engagement, and performance.
• Develop a baseline for sustainability monitoring, to track progress
over time along the GSTC Criteria.

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THANK YOU!
Join the STTP Online Course (2017 Q2)
Dates: April 3-28, 2017
Trainer: Dr. D’Arcy Dornan
Register: http://bit.ly/sttp-online17q2
Contact Us
GSTC Sustainable Tourism Training Program (STTP)
training@gstcouncil.org