The document outlines a process for generating winning moves to drive company growth over the next 3 years. It involves stating the objective, brainstorming ideas, rating and ranking ideas based on revenue impact and ability to execute, prioritizing the top 2-3 ideas, and executing on those ideas by establishing dashboards to track data and make adjustments. An example is given of how using this process allowed objective discussion of all ideas, rather than an idea being chosen just because it came from the CEO.

1. RHYTHM®
WINNING MOVES FOR GROWTH

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STATE THE OBJECTIVE FOR THE DISCUSSION
B e g i n b y s h a r i n g t h e o b j e c t i v e o f t h e s e s s i o n : t o g e n e r a t e
a c o u p l e o f w i n n i n g m o v e s t h a t w i l l d r i v e t h e c o m p a n y ' s
f u t u r e r e v e n u e s a n d g r o w t h o v e r t h e n e x t 3 y e a r s .

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WINNING MOVES PROCESS
D e t e r m i n e t h e Q u a l i t y
R a t e & R a n k t h e I d e a s
Brainstor m
L i s t y o u r I d e a s
Prioritize & Choose
F o c u s o n t h e To p F e w
Make it Happen!
Focus on Execution

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BRAINSTORM

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BRAINSTORM WINNING MOVES
G e t s t a r t e d q u i c k l y b y w r i t i n g d o w n o n e o r t w o t h a t w e r e
a l r e a d y o n y o u r l i s t . T h e n w i t h y o u r t e a m , b r a i n s t o r m
p r o d u c t s a n d s e r v i c e s t h a t c a n h e l p t h e c o m p a n y g e n e r a t e
g r o w t h o v e r t h e n e x t 3 y e a r s .

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PAT T E R N S F O R B R A I N S TO R M I N G
What’s your competition not
willing to do that your core
customers need?
What do your customers
hate but put up with?
Do you have a diamond
in your backyard?

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RATE & RANK

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RATE YOUR IDEAS
W H AT ’ S T H E
R E V E N U E I M PA C T ?
R a t e e a c h i d e a f r o m 1 t o 1 0 . A
h i g h e r r a t i n g m e a n s t h a t i t h a s
m o r e p o s i t i v e i m p a c t o n r e v e n u e
g r o w t h o v e r t h e n e x t 3 y e a r s .
W H AT ’ S O U R
A B I L I T Y TO E X E C U T E ?
R a t e e a c h i d e a f r o m 1 t o 1 0 . A
h i g h e r r a t i n g m e a n s t h a t i t i s
e a s i e r a n d l e s s r e s o u r c e -
i n t e n s i v e t o g e t d o n e .

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D i s c u s s & a d j u s t
ranking for each idea
L i s t y o u r
Winning Moves

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EVALUATE WINNING MOVE IDEAS
Low
RevenueGrowth
Ability to Execute
High
High
Winning Moves
Losing Moves
Cheap
Losing Moves
Expensive
Winning Moves

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PRIORITIZE & CHOOSE

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CATEGORIZE IDEAS
• Discuss and choose the top 2-3
ideas for your Winning Moves.
• Yes: Execute as a Winning Move
• No: Kill/Stop doing
• Later: Idea Bench for later
• Today's idea on the bench
could be tomorrow's
Winning Move idea.

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D O N ' T O V E R E AT F R O M T H E B U F F E T O F O P P O RT U N I T Y
P i c k t h e 2 b e s t o p p o r t u n i t i e s a n d s i n k y o u r t e e t h i n t o
t h e m f u l l y.

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EXECUTE BREAKTHROUGHS

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Dashboards drive results
Collect data & insights
Make adjustments
EXECUTE YOUR MOVES

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REAL RESULTS
After using this process, one CEO shared that it allowed him to put
his idea on the table and receive feedback from the team without
torpedoing other ideas. As it turned out, his idea ended up being
rated in the bottom left quadrant when compared to the other ideas
discussed - lower impact and more resource-intensive. He was
thrilled that this process allowed him to be open to other team
members' ideas. It also provided an objective way to discuss and
process all the ideas, without his idea automatically being chosen by
virtue of his title and position in the company.

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BENEFITS: BEST IDEAS FLOAT TO THE TOP
Ideas from CEO don’t
g e t e x t r a p o i n t s
D i s c u s s i d e a s i n a n
o b j e c t i v e w a y
M ake choices based
o n f a c t s n o t e m o t i o n s
E ver yone fe els
e x c i t e d f o r t h e f u t u r e