Understanding Programmatic Advertising

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The sheer amount of consumer data available has made manual campaign optimization strategies costly and inefficient. Predictive marketing and programmatic campaigns are quickly becoming the industry standard, with programmatic ads estimated to make up 50% of all digital ad sales by 2018. But what is programmatic advertising, and what can it do for your business? Programmatic advertising uses artificial intelligence (AI) technologies with advanced algorithms that analyze consumer data and process it in real time.

Negócios

PROGRAMMATIC ADVERTISING
UNDERSTANDING
The sheeramountofconsumerdata available hasmade manual
campaign optimization strategiescostly and inefﬁcient.Predictive
marketing and programmaticcampaignsarequicklybecoming the
industrystandard,withprogrammaticadsestimatedtomakeup50%
ofalldigitaladsalesby2018.1
Butwhatisprogrammaticadvertising,
andwhatcanitdoforyourbusiness?
WHATISPROGRAMMATICISADVERTISING?
Programmatic
advertisinguses
artiﬁcialintelligence(AI)
technologieswith
advancedalgorithms
thatanalyzeconsumer
dataandprocessitin
rerealtime
Campaignmanagers
andadvertisersinput
campaigngoalsand
keyperformance
indicators(KPIs)into
theprogrammatic
system
TheprogrammaticAI
startsoffbyusing
predictiveanalysis,then
“learns”whatworksbest
andadjuststhe
campaignsoitsads
reachthemostproﬁtable
tatargetmarkets
HOW CANITHELP
LettingtheprogrammaticAIfocusonyourdigitalcampaigngivesyouthe
opportunitytoworkhands-offanddirectyourattentiontootherareas
TheAIalgorithmscanbetaughttodetectandavoidadfraud
Programmaticadvertisinguseslessresourcesthanmanualcampaigns,resulting
inamuchhigherROI
ABRIGHTOUTLOOK2
ProgrammaticadcompaniesCriteo,
RocketFuel,theRubiconProject
andAOLmadeacombined
$1.5billion
inglobalrevenuein
2013
Thepricesfor
programmaticadsare
increasingacross
multipleadformats
ToLearnMoreAboutProgrammaticAdvertisingorto
SpeakwithOneofOurDigitalMarketingExperts,
ContactUsToday!
1
http://marketingland.com/get-programmatic-primer-programmatic-advertising-94502
2
http://www.businessinsider.com/the-programmatic-and-rtb-ad-report-2014-8

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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

Cracking the Cultural Competence Code.pptx

Workforce Group

Business Model Canvas (BMC)- A new venture concept

P&CO

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Insurance IoT is a social good! Because: 🔵 Expected losses can be reduced structured programs with both real-time mitigation actions to solve a specific situation, and behavioral change mechanisms to promote safer behaviors (both in personal and commercial lines) 🔵 Rate can be matched to risks better: - Smaller and more accurate pricing clusters allow a large part of profiles to receive a lower rate - Even with the ability to price the individual probability of loss (cluster of one) the insurance foundation isn’t canceled (The risk of each policy will contribute to the expected losses of the portfolio; The premiums paid by many lucky policyholders will be used to pay the claims of the few unlucky policyholders who had an accident in a period of coverage) 🔵 IoT data can be used to increase the effectiveness and efficiency of the claim process, so improving the combined ratio ceteris paribus ⏩ Large part of the policyholders will pay less (and portfolios currently difficult to insure will become more insurable) Insurance IoT (and telematics) is not about providing a discount Insurance IoT (and telematics) is about creating economic value using the data and sharing part of this value with policyholders (and agents & brokers) An integrated holistic adoption of the IoT paradigm is a game changer for your insurance business and a social good: ◾ it allows to improve the availability and affordability of insurance coverages ◾while allowing the sector to write a profitable business Below you can enjoy a selection of best practices in both personal and commercial lines - written with some of the IoT Insurance Observatory members - that have already started to obtain results from their IoT business transformation journeys

Insurers' journeys to build a mastery in the IoT usage

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Understanding Programmatic Advertising

1. PROGRAMMATIC ADVERTISING UNDERSTANDING The sheeramountofconsumerdata available hasmade manual campaign optimization strategiescostly and inefficient.Predictive marketing and programmaticcampaignsarequicklybecoming the industrystandard,withprogrammaticadsestimatedtomakeup50% ofalldigitaladsalesby2018.1 Butwhatisprogrammaticadvertising, andwhatcanitdoforyourbusiness? WHATISPROGRAMMATICISADVERTISING? Programmatic advertisinguses artificialintelligence(AI) technologieswith advancedalgorithms thatanalyzeconsumer dataandprocessitin rerealtime Campaignmanagers andadvertisersinput campaigngoalsand keyperformance indicators(KPIs)into theprogrammatic system TheprogrammaticAI startsoffbyusing predictiveanalysis,then “learns”whatworksbest andadjuststhe campaignsoitsads reachthemostprofitable tatargetmarkets HOW CANITHELP LettingtheprogrammaticAIfocusonyourdigitalcampaigngivesyouthe opportunitytoworkhands-offanddirectyourattentiontootherareas TheAIalgorithmscanbetaughttodetectandavoidadfraud Programmaticadvertisinguseslessresourcesthanmanualcampaigns,resulting inamuchhigherROI ABRIGHTOUTLOOK2 ProgrammaticadcompaniesCriteo, RocketFuel,theRubiconProject andAOLmadeacombined $1.5billion inglobalrevenuein 2013 Thepricesfor programmaticadsare increasingacross multipleadformats ToLearnMoreAboutProgrammaticAdvertisingorto SpeakwithOneofOurDigitalMarketingExperts, ContactUsToday! 1 http://marketingland.com/get-programmatic-primer-programmatic-advertising-94502 2 http://www.businessinsider.com/the-programmatic-and-rtb-ad-report-2014-8

Understanding Programmatic Advertising

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