This document discusses key factors for mobile search engine optimization (SEO). It notes that in 2015, mobile surpassed desktop for internet access. The top four mobile search factors are having a mobile-ready site, accurate directory listings, fast site performance under 1 second, and a good customer experience. It emphasizes that search engines prioritize user experience. The document promotes following Google's guidelines for prioritizing name, address, phone number, and website on mobile. It also notes that responsive design is now essential, focusing on load time under 1 second for phone, location, content, and more.

1. Jabez
LeBret
|
GNGF.com
|
@jabezlebret

2. @JabezLeBret

4. www.GNGF.com/AVVO
Complimentary Copy
Paperback or ebook
293 Pages of Legal
Marketing Techniques
@JabezLeBret

5. IQ
30…82…110…145…170+

6. ‘15
Mobile Surpasses Desktop
For Internet Access

10. ?

12. Lost in a Sea of Apps

14. Mobile Search Factors:
1) Mobile Ready
2) Directory Listings
3) Site Performance
4) Customer Experience
@JabezLeBret

15. Directory Listings:
Every Listing MUST Match
@JabezLeBret

16. Site Performance:
Must Load < 1.0 Seconds
It takes .6 Seconds to Call
Your Server From Devices
@JabezLeBret

17. Customer Experience:
Search Engines Care About
User Experience
@JabezLeBret

19. Follow Google
- Name
- Directions
- Phone
- Website

20. Mobile Ready
“No one pinches
anymore to
view content”
Adam Singer
Google

21. Responsive v. Mobile Design

23. Responsive
- Phone
- Location
- Content
- Load Time
- <1sec

24. www.GNGF.com/AVVO
Complimentary Copy
Paperback or ebook
293 Pages of Legal
Marketing Techniques
@JabezLeBret

25. Jabez
LeBret
|
GNGF.com
|
@jabezlebret