The travel revolution - How Airbnb become a billion dollar company. You can follow me if you want to grab other great resources, articles : http://twitter.com/gtabidze

1. Business Model Analysis

2. The travel revolution
No easy way existed to booked a room with a local or became a host

3. Book homes from local hosts in countries and experience a place like you live there.

6. PROBLEMCostumer Segments |
Price is an important concern for
customers booking travel online
Hotels leave you disconnected
from the city and its culture.
No easy way exists to book a room
with a local or become a host

7. PROBLEMCostumer Segments |
To date, tens of millions of travelers have
chosen Airbnb to experience cities not as
tourists, but as locals.

8. PROBLEMCostumer Segments |

9. PROBLEMCostumer Segments |

10. Two-sided market
Costumer Segments
People that are looking for places and people that are willing to rent out theirs.

11. Two-sided market
Costumer Segments
People that are looking for places and people that are willing to rent out theirs.
2 Billion +
560M
84M

12. Airbnbs Tbilisi
Costumer Segments

13. Airbnbs Tbilisi
Costumer Segments

14. Myhome Tbilisi
Costumer Segments

15. Airbnbs Tbilisi
Costumer Segments

16. Channels and customer relationships
How do you reach customers? How do THEY want to be reached?
Craigslist’s integration

17. Channels and customer relationships
How do you reach customers? How do THEY want to be reached?
Advertising print / display / social paid advertising
Referral (AKA word of mouth)

18. Channels and customer relationships
How do you reach customers? How do THEY want to be reached?
Advertising print / display / social paid advertising

19. Competition

20. Competition

21. Competition
How Airbnb Became a Billion Dollar Company
Awesome design? Excellent idea? Technology? Just dumb luck?
?

22. Competition
How Airbnb Became a Billion Dollar Company
Awesome design? Excellent idea? Technology? Just dumb luck?
Our Answer: Craigslist Spam!

23. Competition

24. Competition

25. Competition
Craigslist Spam!

26. Competition
Craigslist Spam!

27. Competition
Craigslist Spam!

28. Competition
Craigslist Spam!

29. Competition Craigslist vs Airbnb

30. Competition Craigslist vs Airbnb

31. Competition
Craigslist vs
Network/Marketplace
Infrastructure
Network/Marketplace
Technology
infrastructure
Data
Data
Technology
infrastructure
Network/Marketplace
Early Airbnb Airbnb Today

32. Key resources
* Digital: Online platform
* Skilled Employees: well-networked founders,
tech people & country managers
* Financial: $2.39B in 8 Rounds from 32 Investors

33. Key activities
* Trust Problem: /verification process, insurance policy, transparency.
* Traveler Retention: /promotional codes and credits to frequent travelers
* Country Legal Fights: /Tax law, Airbnb Low
“The Economic Impacts of Home Sharing
in cities around the world”

34. Key Partners
$20 000 Funding, Network, Advisers
Sequoia
Capital
* Investors: /$2.39B in 8 Rounds from 32 Investors

35. Key Partners
* Investors: /$2.39B in 8 Rounds from 32 Investors

36. Key Partners
* Photographers: /Freelancers 2,000 +
The photos were really bad. People were using camera phones and
taking Craigslist-quality pictures. Surprise! No one was booking
because you couldn't see what you were paying for."

37. Revenue Streams
* Commission from Property Owners (Hosts)
* Transaction fee from Travellers (Guests)
Revenue model: How Airbnb makes money?
10.6M $20 $200M
A 10-15% commission on each transaction

38. Revenue Streams

39. Cost Structure
* Technology: /programming, payment processors
* Marketing: /ads, lobbyists
* Sales: /country managers/business development

40. The future of Airbnb in cities
Costumer Segments