Guerilla Marketing is a digital marketing agency in South Africa specializing in travel, tourism, and hospitality. They use data-driven strategies across social media, paid advertising, SEO, email marketing and other channels to drive revenue for clients through increased direct bookings, reviews, loyalty, and engagement. Their services include responsive websites, social media management, paid search/display, local listings optimization, and app development. They work with international partners and target travelers at different stages using demographic, behavioral and location data. Benefits of partnering include increased revenue, lower costs, brand awareness, and dedicated account support.

1. Media Kit
Digital Agency For The Hospitality, Travel
& Tourism Marketing Industry
Media KitMedia Kit

2. About Us
Guerilla Marketing is a performance marketing agency specializing in
travel, tourism and hospitality marketing in South Africa.
Our innovative marketing technology and data-driven strategies have
enabled us to fulfil our promise of maximizing revenue for our clients.
Our holding company, Adclick Africa, was established in 2013 and we are
a gateway to premium audiences in Africa for brands seeking to grow their
market share on the continent.
We have a team of skilled and experienced digital professionals who offer
dedicated services to all accounts under our management.
Additionally, we work with international technology partners to ensure
that we deliver campaigns that produce high ROI.
We are also a member of the following bodies:

3. Our Value Proposition
We are all about increasing our clients’ revenue!
Our approach is:
• Data driven
• Holistic
• Omni-channel
• Multi-device

4. Our Value Promise
Increased
Direct
Bookings
Increased
Revenue
Improved
Online
Reviews
Enhanced
customer
loyalty &
retention
Improved
customer
engagement
Data-centric
Campaigns

5. We unlock value
at every stage of
the customers’
journey.
Traveler’s
Journey
Content,
Ads,
Search,
Social
Reviews
Websites,
OTAs,
Reviews
Reviews
Cross-
Services,
Concierge
Apps
Reviews,
Social
Media
Research
Booking
StayingDeparting
Inspiration

6. Our Services

7. Social Media Marketing
We create & execute social
media tactics that drive
profitable engagement with your
customers/ fans across multiple
social channels. Revenue &
increased traffic are the end
goals of our campaigns.
Responsive Web Design
We create websites that offer
excellent user experience on
multiple devices. By creating
websites modelled to drive direct
bookings we are in a position to
maximise revenue for our clients.
Our design philosophy boosts
conversions through a
combination of content, vibrant
visuals, easy navigation and social
media integration.
Paid Advertising
Paid campaigns enable us to reach the
right customers at the right time and
to deliver relevant messages.
Paid Social: We help clients maximize
their campaigns with managed social
media marketing across every channel
- Facebook, Twitter, LinkedIn,
Instagram, Youtube etc.
Display Advertising: We offer expert
display and remarketing solutions
driven by data. Our focus in on
performance.
SEO
We leverage innovative search
engine optimization tactics to
enhance your visibility on major
search engines (Google, Yahoo &
Bing.)
NB: prospective guests & travelers
are increasingly relying on search
engines for more information
during the planning stages of their
trips.

8. Email Marketing
Through our powerful Email
Marketing solution, our
clients are able to better
organize contacts, send
emails and retain their
customers. We ensure a
longer customer life-time
value (LTV) and this
ultimately improves the
bottom of funnel activities.
Local Listings
We optimise local search
directory listings for our
clients so that prospects can
find them quickly and easily.
We list their exact location
and business address on a
map and this in turn enables
potential clients to get
precise directions to where
they are.
Online Review
Management
Reviews influence booking
decisions. This makes
tracking and controlling
what people say a priority.
We help our clients create an
online review management
strategy as well as track and
monitor them.
Apps
We provide affordable app
development services to
brands that are looking for
an affordable app. We help
them provide their
customers with an on
demand services and the
touch of a screen.

9. Contextual Traveler Targeting
• Origin, destination, hotel star rating,
air class, etc.
Traveler Profile Targeting
• Business, Leisure, Family, Luxury,
Frequent Flyer, etc.
IP Targeting
• Geographic location (country, state,
DMA)
• Platform and browser type(including
mobile and tablet)
Demographic Targeting
• Gender
• Age
• Household Income
3rd Party-Supplied
Behavioral Targeting
• In-market for travel, hospitality &
tourism
• Interested in outdoors, food, arts &
entertainment
3rd Party-Supplied
Business-to-Business Targeting
• Title, company size, function, etc.
Custom Targeting
• Combine travel with IP or 3rd party
profile targets
• Retarget your own audience

10. Some of our clients

11. Important Industry Trends
Brands should run campaigns throughout the research, preparing and
booking stages.

12. Important Industry Trends
Times you should target guests

13. Important Industry Trends
Number of websites travelers look at during the planning stage *Fuel Travel Study 2016
This trend means that hotel websites
should be user-friendly, be optimized
for performance and conversions.

14. Important Industry Trends
Online & phone bookers use search engines significantly more than any other tool to begin their planning process.
However, search engines are only slightly influential than the property’s own website when it comes to influencing
the booking decision. Review sites like www.tripadvisor.com are used 5.8% to begin research. (Source: Fuel Travel
Study 2016)

15. Important Industry Trends
What influences a booking decision?

16. Important Industry Trends
Social media’s Influence
Social media platforms have grown in influence in the customer’s journey.
Over 57% of people who participated in the Fuel Travel Study say that they
looked at the hotel’s Facebook page prior to booking.
Reported social media influence in hotel choice has grown to 168%.

17. •Loyalty
•Entertainment
•Luxury
•Pricing
•Mobile + Omni-
channel
•Instant
•Cross-services
•Concierge apps
• Reviews
•Sharing economy
•Referrals
•Personalisation
•Customisation
•Segmentation
•Big Data
•Content
Personalisation
(Travel consumers
are increasingly
demanding a
personalized
service)
Social (They rely on
their social network
& friends – leading
to the rise of the
sharing economy)
Value for money
(They are looking
for the best offer
that maximizes the
value for their
money)
Convenience (They
are looking for the
instant, convenient
experience straight
from their mobile,
moving seamlessly
between channels)
What drives customers?

18. Benefits of partnering with us:
• We increase revenue through direct bookings
• We help lower your distribution costs by 20%
• Maximize brand awareness and brand recall
• Boost visibility during the research and booking stages
• You maximize on your existing client data to create high impact
marketing campaigns.
• Dedicate an Account executive to macro-manage the clients
campaign
• Detailed and on-demand performance reports and on campaign
optimization
• We work as an extension of your marketing to deliver the
anticipated results whilst you focus on your core activities

19. Needs
Analysis
No
Obligation
Audit
Proposal
(Campaign
Strategy)
Adoption of
Proposal
Implementation
Reports
Our Workflow

20. Ready to get started?
If you’re ready to take the next step to learn more about what we can do for you, get in
touch with our sales team on:
011 704 2461
gmarketing@adclickafrica.com
www.guerillamarketing.co.za