The document provides guidance on setting up and using a Facebook business page. It includes instructions on creating a Facebook account and separate business page, completing the business profile, adding photos, videos, events and other content to the page. It also discusses connecting the business page to other social media profiles, using Facebook insights to view page statistics, and creating Facebook ads.

3. Create a Facebook Account Create a Personal account Create a Business or “Fan” Page

4. Pick Your Business Profile Pick your business profile

5. How to Edit Your Page Edit Your Page

6. FB Business Profile Update your business profile Date founded Edit your page settings

7. App Settings Here is where you adjust all the apps that display on your business page

8. Add Your Pics, Videos & Events! Here, just like on your personal page is where you add pictures, videos and events

10. Invite “Friends” to Be Fans 1. Start Here Click the faces to be your fan! Pick Your Personal Friends

11. Add New Apps 1. Search for an app 2. Add to Your Page 3. Pick Pages to add to

13. Review Insights Complete stats about your business page

14. Facebook Ads Where will people land? Ad Title Ad Description Add an Image What the ad looks like

15. Ad Targeting Up to 25 Countries Profile Specific Niches

16. Clicks or Impressions? Name of Ad When and How long should I run the ad? Should I run clicks or impressions? How much should I pay?