11. WHAT CONSTITUTES A DESIGN?
INTUITION NARRATION
EVERYTHIN
G
IN THE
MIDDLE
REALITY
12. INTUITION
JUICY SALIF BY PHILIPPE STARCK
• A DESIRE TO CREATE SOMETHING UNIQUE
• A DREAM ONE IS CHASING
• COMES FROM WITHIN
• A RESPONSE
• A SURVIVAL TRAIT
• WHAT WILL LOOK GOOD
• TAKING A REFERENCE
13. NARRATION
• HOW WE CONVEY THE IDEA
• HOW DO WE GET CONVINCED
• HOW DO WE CONVINCE
OTHER
OR
DO WE CONVINCE OTHERS
• THE EVENTS
14. EVERYTHING IN THE MIDDLE
• IDEA GENERATION
• DESIGN DEVELOPMENT
• DISCUSSIONS
• DECISION
• PROBABLE OUTCOME
15. REALITY
• WHAT ARE WE DESIGNING?
• FOR WHOM ARE WE DESIGNING?
• THE CORRECTNESS OR
APPROPRIATENESS OF THE
DESIGN
• LOGISTICS
• PRODUCT ??????
19. CONCEPT
CONCEPT MAYBE SEEN AS MAPPING AND PLOTTING OF
THE ENTIRE DESIGN POROCESS WHEREIN THE KEY
EVENTS OF THE PROCESS MAYBE IDENTIFIED AND
HIGHLIGHTED.