Having worked with GES on a smaller project the prior year, Dell contacted GES about its Field Readiness Seminar, a four-day event hosting 4,500 Dell Account Executives at the MGM Hotel in Las Vegas. While initially GES was asked to focus on the Expo component of the event, Dell quickly became aware of GES’ comprehensive, turnkey capabilities in event production. As Dell and GES personnel began working together, GES became Dell’s one-stop solution for all aspects of the event.

1. Case Study | Dell FRS
GES: Event Solutions That Compute
Overview
Having worked with GES on a smaller project the prior year, Dell
contacted GES about its Field Readiness Seminar, a four day
event hosting 4,500 Dell Account Executives at the MGM Hotel
in Las Vegas. While initially GES was asked to focus on the Expo
component of the event, Dell quickly became aware of GES’
comprehensive, turnkey capabilities in event production. As Dell
and GES personnel began working together, GES became Dell’s
one-stop solution for all aspects of the event.
ges.com | 800.424.6224
©2011 Global Experience Specialists, Inc. (GES)

2. Case Study | Dell FRS
Objectives
• Create an experience for Dell attendees to fully comprehend
how Dell products, services and solutions combine
to deliver a complete package for their clients.
• Provide personalized, turnkey service to Dell.
Solutions
• Designed, created and installed over 35 different interactive
areas, including healthcare, education and public
enterprise, to demonstrate how Dell’s products, services
and solutions can be sculpted for individual clients.
• Developed a downloadable mobile app for attendees,
illustrating the seminar layout, exhibit descriptions,
daily schedule and partners in attendance.
• Four GES managers and 35 GES crew were
on-site each day to oversee operations.
Results
• The Expo was named by attendees as one of the three
most valuable elements of the entire seminar.
• 96% of attendees felt that the Expo delivered relevant and
important content which matched their customers’ needs.
• GES’ expertise and guidance helped Dell save money
by integrating rental and re-usable components.
• Dell executives felt that the event was phenomenal, and they
especially appreciated GES’ responsiveness and expert advice.
Testimonial
“I love the Expo.”
— Michael Dell, Founder & Chief Executive Officer
“FRS was our largest sales conference ever and a
complete home run.”
— Andy Lark, Vice President Global Marketing &
Communication
ges.com | 800.424.6224
©2011 Global Experience Specialists, Inc. (GES)