Personalisation for Peak as presented at Ecom Rocks event Magento Horizon by Rory Gilmore from Nosto. Personalisation is more than the latest trend in ecommerce, it’s a way to reach an increasingly individualistic audience and deliver exactly what they want. Pick up ecommerce personalisation strategies from Nosto, the fastest growing personalisation solution in the world.

1. Personalisation for Peak
Rory Gilmore
Technical Solutions Manager

2. Agenda
1. Personalisation 101
2. Nosto Overview
3. Peak Personalisation Tips
4. New features
5. Resources
6. Q&A

3. What is personalisation?
“Personalisation is either 'freaking people out' or enchanting them.”
Smart Insights

4. What is personalisation?
Leveraging big data with machine learning to deliver 1 on 1 customer experiences through
tailored product recommendations and personalised remarketing.

5. Mark Lavelle
CEO
Obligatory quote…
I think [personalization] is the hardest thing out
there. It’s still early for true personalization.
Magento Commerce

6. I think [personalisation] is the hardest thing out there…
To deliver 1:1 customer experiences through personalisation you need two things:
1. A solution capable of collecting, analysing and making all of your
visitor data accessible
2. Knowledge to make that data actionable and impactful, and the tools
to do it
…it needn’t be

7. Enter

8. A little bit about us…
Helsinki, 2011 - Founded by retailers for retailers.
A Team of 100 people with 20+ nationalities
Offices in LA, New York, London, Stockholm, Berlin and
Helsinki
Fastest-growing personalization solution in the world

9. Personalized Product Recommendations
to increase conversions, revenue, and customer lifetime value
Self-Customization
Filter by price, category, and other values, set a product blacklist, and real-time changes of algorithms and rules
Nosto’s patents, algorithms, and machine learning engine
at the core of our retail expertise
User Profiles
Individualized information based on
location, product interests, brand affinity,
style, and price sensitivity
The Product Graph
Product relationships: Purchased together, past
performance, and popularity comparisons both
inside and outside of different categories
Crowd Logic and
Revenue Optimization
Big Data compiled from both user profiles and
the product graph used to predict how much
revenue a product will generate for new
shoppers
The Power of Nosto

10. Ecosystem
Relationships
EMAIL SERVICE
PROVIDERS
Dotmailer
Bronto
Mailchimp
…and more!
PAYMENT
SERVICE
PROVIDERS
BrainTree
Klarna
Paypal
…and more!
SEARCH
Klevu
Doofinder
Loop54
…and more!
USER-
GENERATED
CONTENT
Olapic
Yotpo
Feefo
…and more!
PRODUCT
INFORMATION
MANAGEMENT
Salsify
Edgenet
Pimcore
…and more!
ANALYTICS
Tableau
Hubspot
Mixpanel
…and more!
ADVERTISING
Facebook
Instagram
Google
…and more!
ECOMMERCE PLATFORMS

11. A patented implementation method
which bypasses back-end integration
Built-in wizards and setup assistants
for quick campaign launches and go-
lives
Self-customization allows for
continuous management and
optimization without the need for IT
assistance
Rapid
Deployment and
Go-To-Market
Nosto
Setup
Wizard

12. Personalization for
the whole
customer journey
Product
Recommendations
E-mails
personalized for
every shopper
Personalize
d Emails
Acquire new
leads and capture
lost revenue
Behavioral
Pop-ups
Prospective and
retargeting
campaigns
Facebook
Ads
Monitor and
optimize
performance
Real-time
Analytics
Personalized shopping experiences.
Wherever your customers are.

13. The four pillars of personalisation

14. Personalisation for Peak:
Attract
Drive qualified traffic to your store.

15. Social media traffic increases by 240% during the holiday season.
Utilise your existing customer data to drive new, high quality traffic to
your site during the festive period.
Pro tip:

16. CHALLENGE:
Increase growth
through high quality new traffic
Steven Brown Art

17. ^£100k
OF SALES
GENERATED
•Leveraged existing customer
data to drive quality traffic by
using Facebook lookalike ad
campaigns
•Generated over £100k in sales
over a 3 month period
•With a 4.2x ROAS
Steven Brown Art

18. Personalisation for Peak:
Convert
Inspire visitors with highly relevant products and promotions.

19. Part of the secret to Amazon’s whopping 13% conversion rate is the
fact that when visitors land on the site they’re immediately met with the
items they’re most likely to purchase.

20. CHALLENGE:
Increase conversion
through more tailored customer
experiences
Knomo

21. x3
INCREASE IN
CONVERSION
Knomo
•Utilising personalised
recommendations for returning
customers
•Homepage personalisation
resulted in 6.4% conversion rate
vs. site average of 1.6%

22. Personalisation for Peak:
Retain
Produce loyal customers and inspire repeat visits to your store.

23. “In Europe, the average revenue of a returning purchaser is €5.34,
three times higher than first timers @ €1.75. Repeat shoppers who come
back again and again, spend €11.54 per person on average – seven
times higher than the typical online shopper.”
Adobe Whitepaper
The ROI from Marketing to
Existing Online Customers
2012

24. Swivel
CHALLENGE:
Increase overall
customer lifetime value

25. 32x
RETURN ON
AD SPEND
•Used Nosto Facebook & Instagram
ads to retarget recent buyers and
saw 32x ROAS
•Generated over £12k in repeat
purchases over a 6 month period
Swivel

26. Personalisation for Peak:
Optimise
Tips of what to optimise and when.

28. New Features

29. Section 6
Pop Up Gallery

30. Pop Up Gallery
•Improved UI for customers
creating pop ups
•Easily adjustable, quick to
launch campaigns out of the
box
•Ready now for all your peak
trading needs

31. Research
User generated content

32. Partnering with content platforms like Four-Sixty and Olapic
Shared photography can now be used also for Facebook and Instagram Dynamic Product Ads
User generated content

33. Regular
Product Ad
Nosto
UGC Ad
Available for Facebook
and Instagram

34. Facebook Collection Ads
https://en-gb.facebook.com/business/learn/facebook-create-ad-collection

35. Resources

36. Resources
Nosto Optimisation Centre http://pages.nosto.com/optimizationcenter
Available @
pages.nosto.com/optimizationcenter

37. Available @
pages.nosto.com/holidayguide2017.html

38. rory.gilmore@nosto.com
Rory Gilmore
Q & A
@NostoSolutions Nosto
Thank you!