Andrew Schorr of Patient Power presents "Connecting with Consumers" at the 2009 event "Taking the Mystery Out of Social Media: Strategies for Healthcare Marketing. His presentation revolves around the value of the patient and their perspective.

1. Connecting with Consumers Andrew Schorr Patient-Advocate July 27, 2009

2. Disclaimer Not about Andrew as “vendor” Andrew’s “Lazy Days of Summer” Speech About what you can do- must do – yourself The “freight train is a coming” – Healthcare Reform Lower reimbursements Emphasis on focused, intelligent, cost-effective care

3. Your Take-Aways You already know the answer: “It’s about the patient stupid” It’s not expensive Obstacles You are not in complete control It is not glossy Your agencies/advisors will not make a lot of money Your CEO isn’t here and doesn’t “get it”

4. Advice from an “Old Timer”

5. Andrew’s Communications Pillars Put Patients – Not Docs and Not Capital Equipment– first Recognize today “New Media” is THE Media Display passion Celebrate life, with credibility and transparency Tell the whole truth Being smug, arrogant and trying to retain total control will get you left in the dust Fix the “weak links”

6. People are Talking

7. People Are Searching

8. People are Getting Smart The New Life of e-Patient Dave Smarter Patients

9. People Are Passionate

10. The Patient is the Only Story

11. To Do #1: Showcase The Patient in a relationship with Your Doc, Your Team

12. #2: Support/Facilitate The Chatter

13. #3: Be Friends with the “e-patient Dave’s”

14. #4: Non-Stop Innovation

15. Targeted ROI Will Follow

16. Summary Be part of the conversation Put patients first and help them be your ambassadors online Don’t let your traditional advisors, internal politics, bureaucracy screen out new ideas Again, today “New Media” IS The Media

17. Don’t Contact Andrew Schorr, Seattle (206) 232-1542 andrew@patientpower.info