Role of strategic management in marketing

1. Role of Strategic Management in
Marketing
By:
GAURAV SHUKLA
MBA [IV - Sem]

2. Role of Strategic Management in Marketing
• Marketing strategy of a firm is the complete and
unbeatable plan or instrument designed specifically
for attaining the marketing objectives of the firm.
• The marketing objectives shows where the firm wants
to go; the marketing strategy will provide the design
for getting there.

3. Nature of Marketing Strategies
• Dynamic
• Futuristic
• Complex
• Direction
• Link between the Unit and Environment
• Top Management Blueprint

4. Decision Related to Marketing Strategy
• Product
• Pricing
• Place
• Promotion
• Segmentation
• New Product Development
• Organization and Infrastructure

6. Process of Developing Marketing Strategy
Assembling the Marketing Mix
Positioning the Offer
Selecting the Target Market
Segmenting the Market

7. Importance of Marketing Strategies
• Role of Marketing Strategy
• Streamlines Product Development
• Helps to Determine Optional Prices
• Establishes Effective Distribution
• Assists with Marketing Communication

8. Thank You….