Access the full event here: https://event.on24.com/wcc/r/1974813/C2C5EC535473F4BD77415F78B433DB18
"Customer stories are powerful sales assets and much-needed fuel for marketing campaigns. But how do you successfully recruit top customers to participate and share their stories? In this session with New Relic, we’ll reveal how to build positive customer relationships by leveraging cross-functional partnerships and leaning on good old-fashioned etiquette, as well as discuss how you can leverage customer stories across the business to maximize impact and achieve your key objectives.
Join us to learn best practices for making your customer advocates feel acknowledged and empowered, energizing your team around their vested interest in customers’ success and creating a mutually-beneficial experience."
Why You Must Invest More in Customer Storytelling, Stat
1. #COSeries
Welcome – We’ll Be Starting at 12:00 PM (ET)
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Thank You for Joining Us
3. #COSeries
Follow This Webinar on LinkedIn & Twitter
#COSeries
Demand Gen Report: @DG_Report
Klaudia Tirico: @klaudiatirico
SurveyMonkey: @SurveyMonkey
Leela Srinivasan: @leelasrin
New Relic Inc: @NewRelic
4. #COSeries
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Questions, Tweets & Resources
Submit your
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today’s resources
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7. Why You Must Invest More in
Customer Storytelling, Stat
Cynthia Hester
Senior Director Customer Marketing
New Relic
Leela Srinivasan
Chief Marketing Officer
SurveyMonkey
#SurveyMonkey4Biz
8. 8
60%
think marketing and
advertising is selling
them things they
don’t need, rather
than helping them
43%
find marketing not
so, or at all
trustworthy
Why do customer stories matter?
#SurveyMonkey4Biz
9. 9
82% of people trust the
voice of your customers
over brand or product
copy.
So who do
people trust?
#SurveyMonkey4Biz
10. 10
Customer stories aren’t for
external use only...they’re just
as important for employees
#SurveyMonkey4Biz
12. Fireside chat
Leela Srinivasan
Chief Marketing Officer,
SurveyMonkey
Cynthia Hester
Senior Director Customer
Marketing, New Relic
#SurveyMonkey4Biz
13. Confidential
Poll #1: What’s your top challenge in sourcing, creating,
and using customer stories?
Dedicating the time & resources to source,
write & manage process
Finding enough customers who are willing
to participate
Creating stories that capture benefit/show
ROI
Getting customer approval
Making sure the stories are actually being
used
Having diverse customer stories (by
industry, region, use case)
#SurveyMonkey4Biz
14. Confidential
Poll #2: How would you rate how well your organization
sources, creates, and uses customer stories?
We are really good at it
We moderately good at it
We are not good at it
This is a weakness
#SurveyMonkey4Biz
15. Why it’s critical to put customers at
the center of your business
#SurveyMonkey4Biz
23. 23
Customers Employees Market Applicants
SurveyMonkey Enterprise Platform Integrations+
Actionable
Insights for
Businesses
People
Powered
Data
#SurveyMonkey4Biz
Learn more at surveymonkey.com/mp/marketing-solutions/
24. Trusted by 98% of the Fortune 50017.5M
Active users
2.5M
Survey takers every
day
20M
Questions answered
every day
345K+
Organization domains
28. #COSeries
Register for more sessions now thru April 26th
Join Our Next Session: Making A (Content) Marketer: Lock Up
Your Lead Gen With The Right Content Formats
http://webinars.demandgenreport.com/campaign-optimization-series/2019/
April 26th
12:00 PM Eastern