3. Website – The main hub of all our communication - our site has consistently seen double digit growth in visitors and page views.
4.
5. Content marketing is the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined target audience. AAFES - VP Corporate Compliance Ace Hardware - CRM Promotional Supervisor ACE-Hellas S.A - CEO Adam's - VP Sales Aeropostale - VP-IT Aerosoles - VP of Direct Marketing Aerosoles - CTO/CIO Affluent Insights - President Alfa Insurance - VP Marketing Resources American Apparel - Director, Corp. Finance & Dev. American Eagle -Director Strategic Planning Ann Taylor Director, Store Systems Ashley Furniture - Market Operations specialist AutoZone Director Of Merchandising Supp Bad Ass Coffee VP of Marketing & Product Dev. Baker's Footwear - COO Barnes & Noble - Marketing Specialist Bebe Stores, Inc. - VP, IS & Technology Benjamin Moore - Dir. of Company Owned Stores Best Buy Canada - Director of Marketing Services Best Buy Co., Inc. - Director of Online Operations Bon Ton Stores Inc - Director Borders Group, Inc. - SVP-Operations Brooks Brothers - VP - Strategy & Bus. Dev. Brown Shoe Co. - GM, Intl Sales & Licensing Burlington Coat Factory - Regional VP Canadian Tire - SVP - Merchandising, CTR Caremark Inc. - VP - Corporate Development CarMax , Inc. - AVP, Retail Service Century 21 Dept. Stores - CIO Chico's - Dir.Mktg, Forecasting & Analysis Clarks Companies - VP ClosetMaid - Dir. Marketing COACH - Director Retail Technology Coach, Inc. - Director, Direct Marketing Coldwater Creek – VP, Marketing Cosi, Inc. - VP & GC, CCO, CLO Costco Wholesale - SVP, Corporate Controller Del Taco, Inc - VP of Marketing Disney - VP, Research Dollar Tree - VP Information Systems Eastern Mountain Sports - CMO El Pollo Loco, Inc. - Vice President, Marketing Elephant Pharmacy - CEO and President Family Dollar Stores - VP - Solution Delivery Food Lion - Director FurnishNet - VP These represent a small sampling of the retail executives who have registered to download our content.
19. Developing Targeted Deliverables That Reinforces Thought Leadership & Drives Lead Generation Refresh existing material to increase SEO A fresh new way to educate & gain leads Custom Newsletters White Papers Case Studies Increase your thought leadership position E-Books Communicate regularly with your prospects
20. We work with you and your team to build integrated lead generation programs. Custom Content Custom Landing Pages Qualified Lead Generation
21.
22. You have scheduled Input & Approval throughout the process – we provide an abstract, outline, and 1st & 2nd drafts- so you are informed all along the way.
23.
24. In addition to our own readership, we tap into the power of social media. We utilize Web 2.0 capabilities by circulating our content via social networks and syndicated partners. Over 1,900 Followers Close to 1,000 Followers
25. “Content marketing is the art of understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way..” ~ Joe Pulizi, Junta42~ Content Marketing is ALWAYS ON and ALWAYS at work!
26.
27. “Only 30% of Spend Currently Goes to Custom Content.”
28.
29. “Relevance Is King”--Our knowledgeable team has expertise in developing custom content which will greatly increase the odds that your paper will be downloaded, read and passed along by prospects.
30. “6 Things To Change About Your Content & Communications”Feeds and Speeds Preaching to the Choir Impersonalized Outreach The Fantasy of Control One-Off Messaging Fear, Uncertainty and Doubt
31. “YOU are the Industry Expert!” Does The Content You Create Reflect That? When prospects come to your site do you have credible collateral that makes the business case for your solution? Do you have content available to drive web conversions? Are your prospects finding you?
I could live without the bursts. Maybe make the Top Headline bigger. Don’t know if we need both headlines. We could add Ardath Ablee’s book on eMarketing.
Can we add some growth stats—circ for newsletter has grown 20% year over year. Web traffic has gone from xxx.
Can we add some growth stats—circ for newsletter has grown 20% year over year. Web traffic has gone from xxx.
Don’t think the Schedule makes sense as a graphic—maybe we should add a separate slide that talks about A Turnkey process
Don’t think the Schedule makes sense as a graphic—maybe we should add a separate slide that talks about A Turnkey process
Don’t think the Schedule makes sense as a graphic—maybe we should add a separate slide that talks about A Turnkey process
Don’t think the Schedule makes sense as a graphic—maybe we should add a separate slide that talks about A Turnkey process