“No Sleep Till Brooklyn:” Maximize The Power Of Always-On Marketing - Killer Content Awards

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G3 Communications

From the B2B Content2Conversion Conference, with: Paul Jackson, Global Marketing Consultant, Dell

Negócios

#C2C16
“No Sleep Till Brooklyn”
Maximize The Power Of Always-On Marketing
Paul Jackson
@pjackatx

@pjackatx
November 2005, NCDM Conference
#C2C16

#C2C16
@pjackatx
explore
discover
self-paced
journey begins

#C2C16
@pjackatx
sales
ready
$
ready or not,
not ready

#C2C16
@pjackatx
with the customer
if then
Yes, she did this…

#C2C16
@pjackatx
timely, personal relevant

#C2C16
@pjackatx
conversations
the machine is always on
70%
open rates
opportunity
contribution 10%
6 emails/minute
35%>
AOV

#C2C16
@pjackatx
content modules wireframe message
…use many
headline
subject
line
body
copy
headline
URL
body
copy
image
RFI
body
copy
body copyheadline
headline
image
imageURL
URL
headline
image

#C2C16
@pjackatx
enable the organization

#C2C16
@pjackatx
“The best way to predict the future,
is to create it.”
Peter Drucker

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