Access the full event here: https://event.on24.com/wcc/r/1963090/8D083B7B55462D75E842E96A689457C3 "From Amazon opening physical stores to Facebook opening a marketplace, the retail world is changing. Fast. And consumer behavior is the driving force behind much of that change. Brands and retailers have shifted toward “omnichannel” strategies across the retail landscape to target the increasing number of consumer touchpoints as well as the convergence of channels, business models and customer experiences. But e-commerce marketplaces are still a vital part of this changing landscape. In this webinar, we’ll talk about recent consumer trends and specifically how brands and retailers can leverage e-commerce marketplaces to capitalize on them. You’ll learn: • An overview of omnichannel 2.0: Stores, delivery, mobile and voice • Why marketplaces fit in well with current omnichannel trends • Which domestic and international marketplaces you should consider • How to win on marketplaces through more visibility • And more"

1. #CCS19
Leveraging Omnichannel Trends for
E-Commerce Marketplace Success
SPONSORED BY:

2. #CCS19
Follow this event on LinkedIn & Twitter
#CCS19
Retail Touchpoints: @RTouchPoints
Andrew Gaffney: @Agaffney
ChannelAdvisor: @ChannelAdvisor
Link Walls: @Linkwalls

3. #CCS19
About Retail TouchPoints
 Launched in 2007
 Over 45,000 retail subscribers
 To provide executives with relevant,
insightful content across a variety of
digital medium
Sign up for our weekly newsletter:
www.retailtouchpoints.com/subscribe

4. #CCS19 Prize Pack: Register & Attend to Win
Earn 1 automatic entry when you register
and a second entry when you attend live.
Register For & Attend #CCS19 Webinars
For the Best Chance to Win!
• Free Pass to #RIC19 in NYC May 6th-8th – 1 Winner Per Day
• Apple AirPods – 1 Winner
• $10 Starbucks Gift Cards – 1 Winner Per Session

5. #CCS19
Questions, Tweets & Resources
Submit your
questions
here
Download
today’s
resources
Join the
conversation
#CCS19

6. #CCS19
Panelists
Link Walls
VP Digital Marketing Strategy
ChannelAdvisor
Moderator:
Andrew Gaffney
Executive Editor
Retail TouchPoints

7. Leveraging Omnichannel Trends
for E-Commerce Marketplace
Success
Link Walls, Vice President, Digital Marketing Strategy
ChannelAdvisor
Copyright 2019 ChannelAdvisor 7

8. Presenter Slide
Copyright 2019 ChannelAdvisor 8

9. Copyright 2018 ChannelAdvisor 9
Who We Are

10. Copyright 2019 | ChannelAdvisor
ChannelAdvisor provides
the industry's most complete
solution to help grow your e-
commerce business.
Retail &
Manufacturing
Customers
Worldwide
Global Transactions
(2018)
100+ Channels
Supported Worldwide

11. Copyright 2019 ChannelAdvisor 11
Leveraging
Omnichannel Trends
for E-Commerce
Marketplace Success

12. How we got here…
Copyright 2019 ChannelAdvisor 12
RETAILER ONLINE SELLER

13. Omni-channel 1.0
Copyright 2019 ChannelAdvisor 13

14. Amazon Flywheel…
Copyright 2019 ChannelAdvisor 14
Key tenets:
• Price
• Selection
• Convenience

15. The Bar is Rising Again
Copyright 2019 ChannelAdvisor 15

16. The Relentless Pursuit of Easier
16Copyright 2019 ChannelAdvisor

17. What is Omni-channel 2.0?
Copyright 2019 ChannelAdvisor 17
STORES DELIVERY MOBILE VOICE

18. Copyright 2019 ChannelAdvisor 18
Marketplace
Platforms are
at the
Intersection of
Omni-Channel
2.0

19. The Opportunity
Copyright 2019 | ChannelAdvisor
$330 B
sold on U.S. marketplaces to
U.S. customers
Source: Internet Retailer Top 100 Online Marketplaces

20. The Opportunity
Copyright 2019 | ChannelAdvisor
52%
of units sold on Amazon were
from 3rd party sellers
Source: Amazon.com, Q4 2018

21. Mobile Continues to Grow
Copyright 2019 ChannelAdvisor 21
Source: Google

22. Smartphones: Most Valuable Real Estate in Retail
22Source: comScoreCopyright 2019 ChannelAdvisor

23. Mobile Shopping on Marketplaces
• Continue to believe that mobile
“narrows the options” for
consumers to a small number of
popular apps
• Amazon reported “70% more
customers worldwide” shopped
on the Amazon app
Copyright 2019 ChannelAdvisor 23
Source: Amazon

24. Copyright 2019 |
ChannelAdvisor
Over 350 million products for sale

25. Marketplaces Enable One Stop Shopping
• Universal cart
enables multi-
retailer
shopping
seamlessly
Copyright 2019 ChannelAdvisor 25

26. Delivery
Copyright 2019 ChannelAdvisor 26

27. Landscape: The Empowered Consumer
Copyright 2019 ChannelAdvisor 27
The “Prime” effect has created an expectation of free 2-day shipping.
Percentage of
consumers who expect
to receive goods within
2 days
Percentage of
consumers willing to
pay for 2-day
shipping
Source: PwC, Global Insights
Survey 2018
62%
11%

28. Amazon Logistics Enabling Fast and Free Shipping
28Copyright 2019 ChannelAdvisor

29. Many Delivery Models Emerging
Copyright 2019 ChannelAdvisor 29

30. Making the Strategic Choice: Why do you want to
expand?
Copyright 2019 ChannelAdvisor 30
Expansion
Brand
Protection
Increase
Audience
Increase
GMV
Liquidate
Stock

31. Making the Strategic Choice: Where is the
demand?
Copyright 2019 ChannelAdvisor 31
You Competing
Sellers

32. Planning for Growth: Order Management &
Fulfillment
Copyright 2019 ChannelAdvisor 32
• Prepare for increased order
volume to warehouse
• Order Management System
development
• Understand marketplace
fulfillment and return policy
requirements

33. Summary
Copyright 2019 ChannelAdvisor 33

34. ✓ Consumer trends driving omni-channel significantly overlap with
Marketplaces
✓ Selection, delivery and mobile presence all strong on
marketplaces
✓ Diversified marketplace strategy is key
✓ It’s important to identify which marketplaces make the most
sense for your business and products
✓ Plan in order to successfully execute
Copyright 2019 ChannelAdvisor 34
Key Takeaways

35. Thank you!
Copyright 2019 ChannelAdvisor 35
Link Walls, VP Digital Marketing Strategy
link.walls@channeladvisor.com
@linkwalls

36. #CCS19
Q&A // Panelists
Link Walls
VP Digital Marketing Strategy
ChannelAdvisor
Moderator:
Andrew Gaffney
Executive Editor
Retail TouchPoints

37. #CCS19

38. #CCS19
Thanks for attending
Catch up on all of the #CCS19 here:
http://webinars.retailtouchpoints.com/connected-consumer-series/2019/