The document discusses top ways for retailers to convert more sales in stores during the peak holiday season. It identifies five best practices: 1) allowing customers to buy online and pick up in stores, 2) enabling "save the sale" functions in stores for out-of-stock items, 3) expanding endless aisle capabilities, 4) providing visibility to global inventory availability, and 5) increasing associate engagement through customer insights. The webinar promotes the Escalate solution as an all-channel commerce platform that can help retailers implement these practices across all customer touchpoints including web, mobile, in-store kiosks, and store associates.